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☆ I tried Pie Social, the million-dollar app designed to help people make better friendships. It's not exactly groundbreaking.
▼ + stars: | 2024-11-11 | by ( Gia Yetikyel | ) www.businessinsider.com time to read: +1 min

I tried Pie Social, a million-dollar app that encourages socializing through in-person meetups. The app makes meetups accessible but isn't exactly groundbreaking — it's mostly a directory. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementMaking friends is apparently a million-dollar problem — and the latest app trying to solve it is Pie Social. "We are building a social app to combat this problem.

Persons: It's, —, Andy Dunn, Pie, it's, Dunn, Uber, Melissa Hobley Organizations: Service, LinkedIn Locations: Chicago

☆ 3 individuals who turned their reselling side hustles into full-time gigs share their strategies for finding profitable products
▼ + stars: | 2024-11-10 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +6 min

BI has spoken with entrepreneurs who make money buying and reselling items on sites like eBay. AdvertisementBusiness Insider has spoken with a handful of individuals who have had so much success reselling items as a side hustle that they quit their day jobs to do it full-time. Richard S. advises looking at what is selling well by browsing the "sold items" section of your category on eBay for 30 minutes a day. In the reselling business, "it doesn't matter what I think is cool," he said. Richard S. inside his vintage clothing store, The Spot, in Coral Springs, Florida.

Persons: —, Richard S, curating, Kendall VanGilder, Antonia Wade He, Val Zapata, VanGilder, Zapata, Val Zapata Richard S, Ralph Lauren, he's, Roger Federer, Rafael Nadal, she'll, I'd, He's Organizations: eBay, Service, Nike Locations: Lululemon, Germany, Coral Springs , Florida

☆ When I was 11, I made a friend who changed the trajectory of my life. She inspired me to go to college and try harder.
▼ + stars: | 2024-11-09 | by ( Jane Ridley | ) www.businessinsider.com time to read: +5 min

But my friend Gerry knew exactly how much she wanted to succeed in life before she was 11. AdvertisementI rarely see my four besties from middle and high school. Still, we all got together in the summer of 2016 for lunch at a fancy hotel to mark the 30th anniversary of our high school graduation. Related stories"I owe a lot to Gerry," my friend, Louise, announced. To my surprise, she said she might have dropped out of high school if it hadn't been for Gerry.

Persons: Gerry, —, Geraldine —, Gerry —, Julia White, Here's, She'd, she'd, Louise, I'd, didn't, Gerry Meanwhile, I've, hadn't Organizations: Service, Business Locations: England, Australia, London, New York

☆ Airbnb hosts with a lot of properties get lower ratings from guests, CEO Brian Chesky said
▼ + stars: | 2024-11-09 | by ( Dan Latu | ) www.businessinsider.com time to read: +5 min

Airbnb CEO Brian Chesky said properties run by people with many listings had lower average ratings. Chesky told The Verge's Decoder podcast that small-scale hosts give guests a "local feel." AdvertisementAirbnb CEO Brian Chesky said last week that hosts with more rental properties don't always get the best reviews. Advertisement"If anyone's listening and they work at or are a third-party property manager, we love the ones guests love," he told The Verge. "Although the average rating across the board isn't as high, there are some unbelievable property managers, and we love them."

Persons: Brian Chesky, Chesky, —, Claudine Patel, they're, Nilay Patel, Chesky's, Airbnbs, Cheksy Organizations: Service, Host, Host Network, Sanofi Consumer Healthcare Locations: Airbnb, Barcelona, New York City

☆ Quantum computing will have a major impact on marketing, says Citi CMO Alex Craddock
▼ + stars: | 2024-11-08 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: +3 min

I think it's the speed and the impact you're going to be able to drive. I think we're going to be able to see a scale of personalization that I'm not sure we completely appreciate it. That's the kind of level of personalization that I think we're going to be stepping into. And whether that's on our TVs, in our hands, on a billboard, wherever else we spend time, that's where I think we're heading. It's probably still three to five years away, but I think it's going to come a lot quicker than we realized.

Persons: Alex Craddock, it's, I've, It's, I'd Locations: geolocation

☆ How JLL improved marketing performance and lowered costs, according to CMO Siddharth Taparia
▼ + stars: | 2024-11-07 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: +3 min

Siddharth Taparia: I started at JLL in 2021, so that was, I think technically right in the middle of the pandemic. But at the same time, also introducing the company to new clients that might have never had the opportunity to work with us. Over that period, so since 2022, our pipeline contribution from marketing is up 3x. Our revenue contribution — so that's the conversion of that pipeline — is up 4x. And that gives us very credible ways of being able to go back and compare what revenue we were able to get and what the contribution of marketing was in that process.

Persons: Siddharth Taparia, we've, it's, we're Locations: JLL

☆ Warner Bros. Discovery says it will beef up ads on its Max streaming service
▼ + stars: | 2024-11-07 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Discovery says it will beef up ads on its Max streaming service. Max added 7.2 million subscribers in its third quarter, reaching 110.5 million total subscribers. Discovery's Max streaming service. The newest player in streaming ads, Amazon, recently said it would increase its ad load in Prime Video after rolling out ads to the service in January. Rival Netflix, by comparison, added 5.1 million subscriptions in its most recent quarter and now has 282.7 million subscribers in total.

Persons: Max, —, WBD, JB Perrette, Perrette, Jennifer Halloran Max, we're, David Zaslav, Jon Steinlauf, who's Organizations: Warner Bros, Service, Boston Red Sox, HBO, Media, DC, Paramount, Pluto, Nielsen, Netflix Locations: Max

☆ Musk's legal battles pile up as Twitter's ex-CMO becomes the latest to sue him
▼ + stars: | 2024-11-07 | by ( Polly Thompson | ) www.businessinsider.com time to read: +4 min

Twitter's ex-CMO, Leslie Berland, is suing Elon Musk, saying she is owed $20 million in severance. The same week as Berland's filing, Twitter's ex-CEO got the go-ahead to proceed with a similar suit. AdvertisementTwitter's former chief marketing officer, Leslie Berland, is suing Elon Musk, saying she is owed over $20 million in unpaid severance. The documents state that a Twitter employee who was there on Bertrand's recommendation cautioned Musk against reinstating Trump in front of the advertisers, leaving him "embarrassed and angry." Related storiesBerland claims she was wrongly denied about $20 million in benefits owed to her under Twitter's policy.

Persons: Leslie Berland, Elon Musk, Twitter's, —, Berland, Musk, Xavi, Donald Trump's, Parag Agrawal, Maxine Chesney Organizations: Service, Bloomberg Law, Twitter, Cannes Lions, Trump, Business, Verizon, Bloomberg Locations: California's, California, Ireland

☆ Ariana Grande says she's planning a career shift
▼ + stars: | 2024-11-07 | by ( Erin Liam | ) www.businessinsider.com time to read: +5 min

Ariana Grande opened up about her career plan for the next 10 years. While she said she's "always going to do pop stuff," she plans to focus more on her acting career. AdvertisementAriana Grande returned to her acting roots as Glinda in "Wicked" —and plans to continue on that path. Related Video Ulta Beauty's CMO says the brand's most effective influencers are its store associates"I think I love acting, I love musical theater. If you're planning your next career move, "It's important not to spend every minute asking yourself whether you've made the right decision," he said.

Persons: Ariana Grande, she's, —, Bowen Yang, Matt Roger's, I'm, pinky, Grande, Cat Valentine, Nickelodeon's, Sam, Justin Hill, Rochelle Davidson, Lexi Reese, Dan Shapero, you've Organizations: Service, Broadway, Grande, Business Insider, Google Locations: Sydney

☆ Best Date Spots in America, From Man Who's Dated in Every State
▼ + stars: | 2024-11-07 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +3 min

Matt Wurnig is the creator of the online series 50 Dates 50 States. Wurnig, 28, has been on a date in every state at least twice. He told BI his favorite date spots around the country include hot air ballooning in New Mexico. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Wurnig is the creator of the online series 50 Dates 50 States, which, yes, is exactly what it sounds like.

Persons: Matt Wurnig, —, Wurnig, Melissa Hobley Organizations: Service, Pew Research Center, Bismarck Larks, YouTube Locations: New Mexico, Los Angeles , New York, Miami, Dallas, North Dakota, Montana

☆ Taylor Swift's gameday looks ranked from least to most stylish, including $70,000 ensembles and vintage Chiefs gear
▼ + stars: | 2024-11-06 | by ( Samantha Grindell | Amanda Krause | ) www.businessinsider.com time to read: +1 min

Taylor Swift has become a regular at Kansas City Chiefs games since she started dating Travis Kelce. Her NFL style was initially laid-back, as she appeared in simple sports jackets and sweatshirts. Now, Swift has leaned into luxury and subtle nods to Kelce for her gameday looks. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The Chiefs continued their winning streak for the season by beating the Buccaneers, but it's Swift's gameday fashion that continues to make headlines.

Persons: Taylor Swift, Travis Kelce, Swift, Kelce, —, Tim Ellis Organizations: Kansas City Chiefs, Service, NFL, Arrowhead, The Chiefs, Buccaneers Locations: Arrowhead

☆ Why quant giant D.E. Shaw seeks out academics, doctors, and veterans to work at the $60 billion hedge fund
▼ + stars: | 2024-11-05 | by ( Bradley Saacks | ) www.businessinsider.com time to read: +10 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The rotational associates program lets new hires work for different teams in different roles so new employees can get a sense of where they fit best. Academics, doctors, and veteransThe end result is that driven people find their place in the firm, one way or another. Shaw Research, a computational drug discovery company led by Shaw, which put the hedge fund on their radar. Willenken, the doctor of philosophy, appreciated that his role included the parts of academia he enjoyed most without the siloed approach academic research roles typically require.

Persons: Shaw, —, Tim Willenken, hadn't, Gabrielle Wesley, I'd, D.E, David Shaw, Charles Ardai, Jeff Bezos, Jeremy Reff, Reff, Willenken, Don Quixote, Ana Díaz Rivero, Lindsay Temes's, Dr, Omar Ali, Lindsey Temes, Shaw Temes, Pat Tillman, Ali, Díaz Rivero Organizations: BI, Service, Mars, Amazon, Big Tech, Harvard, D.E, undergrad, Air Force, MIT, Pat Tillman Foundation, National Health Service, NHS, Shaw Research Locations: D.E, Mars Wrigley, America, New York, quants, Silicon Valley, Big

☆ I'm a seasoned angel investor. Here's what I'm looking for from entrepreneurs — and what makes me turn them down.
▼ + stars: | 2024-11-03 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +7 min

William Reeve is an entrepreneur who's been angel investing for the past 25 years. AdvertisementThis as-told-to essay is based on a transcribed conversation with William Reeve, 52, an angel investor based in North London. I've been a fairly active angel investor for 25 years now. I'd say the sort of people who do angel investing because their accountant suggests doing it for tax breaks aren't going to do very well. AdvertisementDo you want to share your angel investing story?

Persons: William Reeve, who's, —, Reed, I've, Gabrielle Wesley, I'd, It's, Alfred Hitchcock, haven't Organizations: Service, Amazon, Fletcher Research, Mars, McKinsey Locations: North London, Dunelm, Mars Wrigley, America

☆ I didn't expect to become a 'trad wife,' but taking care of my husband eases my anxiety. I couldn't be happier in my marriage.
▼ + stars: | 2024-11-02 | by ( Hf Sylaj | ) www.businessinsider.com time to read: +4 min

Being a traditional wife means wanting the best for my husband. AdvertisementMy journey to becoming a "trad wife" — or traditional wife — started in 2012 when I made dinner for a man I barely knew. I also knew I wanted to be the kind of old-fashioned wife we now call a trad wife. AdvertisementTo me, a "trad wife" isn't about how many kids you have. Being a traditional wife means I am secure in my place in this world and in my marriage.

Persons: —, Hamburger, couldn't Organizations: Service Locations: Europe, Eastern Europe

☆ Why fast-food chains and big brands love loyalty programs
▼ + stars: | 2024-11-01 | by ( Nora Redmond | ) www.businessinsider.com time to read: +6 min

Fast-food chains and retailers are using loyalty programs to drive sales amid inflation challenges. AdvertisementRetailers and fast-food chains are leaning into loyalty programs to drive sales. Starbucks' loyalty program is also growing. AdvertisementThe power lies in the perksHowever, a good loyalty program should be about more than just the points. Advertisement"In a marketplace where choices are endless, a strong loyalty program doesn't just retain customers, it also builds a relationship that feels personal and valuable," she said.

Persons: —, McDonald's, Chris Kempczinski, Kempczinski, It's, Laxman Narasimhan, Paschal, Lindsey Wasson, Burger, Kevin Shahnazari, Zsuzsa Kecsmar, Zarina Stanford, doesn't, Kecsmar Organizations: Service, Global, Starbucks, Costco, AP, KFC, Burger King, Nike Locations: Colorado

☆ Gwyneth Paltrow's Goop undergoes second round of layoffs in two months
▼ + stars: | 2024-11-01 | by ( Madeline Berg | ) www.businessinsider.com time to read: +4 min

Gwyneth Paltrow's lifestyle brand Goop conducted another round of layoffs, Business Insider learned. AdvertisementGwyneth Paltrow's Goop has conducted its second round of layoffs in as many months, Business Insider has learned. Goop Beauty revenue is up 21% over last year, and G. Label revenue is up 45%, she said. Earlier this year, the company hired consultants from a company called WestView to streamline business, the company told BI. These include in-house clothing brand G. Label, beauty lines Goop Beauty and Good Clean Goop, and delivery-only Goop Kitchen restaurants.

Persons: Gwyneth Paltrow's, —, Gwyneth Paltrow's Goop, Goop, Lauren Johnston, Gwyneth Paltrow, Paltrow, WWD, Felix Capital, you've, I've, It's Organizations: Business, Service, NEA, Lightspeed Venture Partners, Forbes, Netflix Locations: WestView

☆ I was put on a performance improvement plan and survived. It felt isolating and discouraging, but I'm a better employee now.
▼ + stars: | 2024-11-01 | by ( Alexander Pyles | ) www.businessinsider.com time to read: +4 min

I worked at an edtech company and was put on a performance improvement plan after making mistakes. I survived the PIP, and now I feel like I'm a better employee. I sat there on Google Meet as my supervisor explained the parameters of a performance improvement plan (PIP). Either way, the PIP said this: Improve by doing X, Y, and Z within the next 60 days, or you are gone. AdvertisementWhile nothing felt changed in my day-to-day beyond the release from all the extra tracking of my work, I had changed as an employee.

Persons: —, Julia White, Slack Organizations: Service, Google

☆ Microsoft's new AI CEO rolled out his first big product update. Some staff and users say the previous version was better.
▼ + stars: | 2024-10-31 | by ( Ashley Stewart | ) www.businessinsider.com time to read: +6 min

It was is the first major release from Microsoft's new consumer AI org, under Mustafa Suleyman. It was the first major product release from Mustafa Suleyman's new Microsoft AI group, and it's had a mixed reception so far. AdvertisementHigh expectationsMicrosoft hired Suleyman in March to oversee consumer AI products such as the Bing search engine and the Copilot AI chatbot . For instance, Suleyman's consumer Copilot app is separate from an AI Copilot tool that Microsoft offers as part of its M365 suite of business software. User feedbackIn the public App Store reviews, users complained about several specific issues that have arisen since the consumer AI Copilot app was updated Oct. 1.

Persons: Mustafa Suleyman, —, Mustafa Suleyman's, it's, Suleyman, Susanne Franz, Divya Kumar, Kumar Organizations: Microsoft, Service, Business, Copilot

☆ I left my Big Tech job to bootstrap my own business. I went from making nearly $300,000 to not paying myself a salary.
▼ + stars: | 2024-10-31 | by ( Pooja Shah | ) www.businessinsider.com time to read: +7 min

In October 2023, Soni Mehra left her Big Tech job to focus on her own home decor business. I was accustomed to working with larger teams in Big Tech, so I've had to get used to balancing multiple tasks. Thankfully, I can rely on savings from my prior Big Tech roles. I no longer make the same salary as I did in Big Tech, but still prioritize spending money on things my partner and I value, like travel. People ask me if I'd ever return to Big Tech.

Persons: Soni Mehra, Mehra, —, Gabrielle Wesley, Uber, I'd, I've, I'm Organizations: Big Tech, Service, Uber, Marble Lotus, Business, San, San Francisco Bay Area, Environmental, University of California, Mars, LinkedIn, Marble, Big, Entrepreneurs Locations: Delhi, India, San Francisco Bay, Berkeley, Mars Wrigley North America, COVID, Big Tech, Bay

☆ Funding 'John Wick' kick-started Eva Longoria's investing career. Now, it's her day job.
▼ + stars: | 2024-10-31 | by ( Jason Guerrasio | ) www.businessinsider.com time to read: +13 min

Eva Longoria stepped in at the last minute with a $6 million investment that saved "John Wick." AdvertisementTen years ago, Eva Longoria became the unlikely savior of "John Wick." I love David saying, "They went to people with bankroll." What have you made off that $6 million investment? AdvertisementLooking back, how significant was the "John Wick" investment in your investing career today?

Persons: Eva Longoria, John Wick, she's, Longoria, —, Chad Stahelski, David Leitch, Gabrielle, Leitch, Stahelski, Eva, Michael Park, Keanu Reeves, Reeves, She's, Natalie Portman's, David, I've, you've, Keanu, I'm, Chad, Alexandra, You've, Bob Iger, Willow, Orlando Ramirez, Getty, Angel City, Natalie Portman, Al Tylis, Sam Porter, Ryan Reynolds, Rob McElhenney, Rob, Ryan, Garza, Gonzalo Marroquin, Eva Longorias, that's Organizations: Service, CAA, Hyphenate Media Group, Apple, Natalie Portman's Angel City FC, Del, PepsiCo, Business, Lionsgate, Keanu, Angel, FC, Disney, Club Necaxa, Liga MX, Premier League, Angel City, Wrexham AFC, Wrexham, Pepsi, Casa, CNN, Hyphenate Media Locations: Hollywood, Natalie Portman's Angel, Del Sol, Chad, Angel, United States, Wrexham, Aguascalientes, Texas, Mexico, Spain

☆ Eva Longoria had 'no idea' how investments worked when she put $6 million into 'John Wick.' 10 years later, she still gets checks in the mail.
▼ + stars: | 2024-10-31 | by ( Jason Guerrasio | ) www.businessinsider.com time to read: +12 min

Eva Longoria stepped in at the last minute with a $6 million investment that saved "John Wick." "I want to be making money while I'm sleeping," Longoria said of her investment philosophy. AdvertisementTen years ago, Eva Longoria became the unlikely savior of "John Wick." I love David saying, "They went to people with bankroll." AdvertisementWhat have you made off that $6 million investment?

Persons: Eva Longoria, John Wick, she's, Longoria, —, Chad Stahelski, David Leitch, Gabrielle, Keanu Reeves, Michael Park, Reeves, Stahelski, Leitch, She's, Natalie Portman's, David, I've, you've, Keanu, I'm, Eva, Chad, Alexandra, You've, Bob Iger, Willow, Orlando Ramirez, Getty, Angel City, Natalie Portman, Al Tylis, Sam Porter, Ryan Reynolds, Rob McElhenney, Rob, Ryan, Garza, Gonzalo Marroquin, Eva Longorias, that's Organizations: Service, Hyphenate Media Group, Apple, Natalie Portman's Angel City FC, Del, PepsiCo, Business, Lionsgate, Keanu, Angel City FC, Disney, Club Necaxa, Liga MX, Premier League, Angel City, Wrexham AFC, Wrexham, Pepsi, Casa, CNN, Hyphenate Media Locations: Hollywood, Natalie Portman's Angel, Del Sol, Chad, Willow Bay, Angel, United States, Wrexham, Aguascalientes, Texas, Mexico, Spain

☆ AI is coming to Google Maps to help you find inspiration for what to do in an area
▼ + stars: | 2024-10-31 | by ( Ana Altchek | ) www.businessinsider.com time to read: +4 min

Google Maps and its platforms rolled out a Gemini AI update that enhances its location services. Starting this week, the company's Gemini AI will be integrated into Google Maps in the US on Android and iOS. Google vice president Miriam Daniel told Business Insider that the presentation of the results in Google Maps and the Gemini app might look different, "but the fundamental core is somewhat the same." AdvertisementDrivers will be able to report incidents within Google Maps. The tech giant has been working on integrating AI into various platforms, such as AI Overviews in Google search results.

Persons: —, Miriam Daniel, Susanne Franz, We're, Daniel Organizations: Google, Gemini, Drivers, Service, Waze, Android, Business

☆ Read the letter sent to AWS CEO Matt Garman, signed by 500 employees, protesting his RTO comments
▼ + stars: | 2024-10-30 | by ( Jyoti Mann | Ashley Stewart | ) www.businessinsider.com time to read: +13 min

AWS CEO Matt Garman has been sent a letter from employees protesting his pro-RTO comments. Over 500 employees have signed a letter, sent on Wednesday, urging Garman to reconsider the plans. AdvertisementAmazon Web Services CEO Matt Garman is facing backlash from some employees over his comments about its return-to-office policy, according to an open letter obtained by Business Insider. The policy is stricter than at Amazon's peer companies and, by some accounts, stricter than Amazon's office work policy before the pandemic. The letter has been signed by 523 staff from Amazon and AWS, with 172 of those including their names.

Persons: Matt Garman, Garman, —, Matt doesn't, Elizabeth Rutledge, Garman's, Andy Jassy, Margaret Callahan, we're, Amazon's, Jyoti Mann, Ashley Stewart Organizations: Service, Web, Business, AWS, BI, American Express, Amazon Locations: jyotimann

☆ I'm an entrepreneur and father who brings my son to work events. Blending family and work is how I find balance.
▼ + stars: | 2024-10-26 | by ( Robin Madell | ) www.businessinsider.com time to read: +6 min

Peter Lewis, a tech and finance executive, travels yearly between two countries with his family. Lewis involves his son in work events, turning challenges into entrepreneurship lessons. "We're a traveling family," Lewis told Business Insider. "I've learned to find meaning in how our work and family lives intersect," Lewis said. If you work in Big Tech or finance and would like to share your work-life balance story, email Tess Martinelli at tmartinelli@businessinsider.com.

Persons: Peter Lewis, Lewis, —, he's, Lewis —, it's, Tacoma , Washington —, I've, Tess Martinelli Organizations: Service, Business, He's, Big Tech Locations: Wichita , Kansas, Santiago , Chile, South America, Tacoma , Washington, Oregon, Big, tmartinelli

☆ Advice for aspiring marketing leaders from Citi CMO Alex Craddock
▼ + stars: | 2024-10-25 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: +2 min

Alex Craddock: I think as I sort of reflect on my career, there's probably four things that have really helped me be successful. I think as a marketer in a world that is evolving very, very fast, you need to be endlessly curious. I think what is interesting about the world that we work in today, whatever function you are in, no one can actually deliver on their own. It's so big and broad now as a CMO, you can't do it on your own. And I think if you want to be a successful leader, you've got to be kind and you've got to be able to lead with compassion and create that human connection.

Persons: Alex Craddock, there's, there'll, It's, we've, you've, We're

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