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☆ Advertisers will return to Twitter if a few core conditions are met, ad guru says
▼ + stars: | 2022-12-16 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +1 min

The Twitter logo is seen on an iPhone mobile device in this illustration photo on 12 October, 2022. Ad guru Maurice Levy said Friday that the majority of advertisers are likely to return to Elon Musk's overhauled Twitter — on the proviso that a few fundamental conditions are met. Describing the platform as being at a crossroads of "complete freedom" — which could result either in chaos or better oversight — Levy told CNBC that most advertisers are currently in "wait and see" mode to determine Musk's ultimate position. "It is an area of complete freedom, which can lead to chaos. Musk acquired Twitter for $44 billion in late October following a drawn out legal battle with the company, and has since sought to radically overhaul the platform, including its content moderation policies.

☆ Criteo has bet big that e-commerce ads will contribute to $1 billion in revenue by 2025. But a new crop of startups are also coming for those dollars.
▼ + stars: | 2022-11-25 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Adtech firm Criteo is battling for retailers' ad businesses with new competitors like CitrusAd. E-commerce advertising is driving much of Criteo's growth, with the firm hoping to hit $1 billion in revenue from retail media by 2025. Criteo's technology has moved beyond search ads to include display ads and ads that appear off the retailer's site. Not all retailers outsource their ad businesses, creating more competition with CriteoCriteo also faces competition from retailers themselves. Some retailers don't want Criteo or CitrusAd managing their ad businesses and license technology to build ad businesses that they manage themselves.

☆ Complexity for Marketers Has Meant Opportunity for Ad Agencies
▼ + stars: | 2022-11-14 | by ( Megan Graham | ) www.wsj.com time to read: +7 min

Their performance is striking compared with ad agencies’ plight five years ago: Facebook and Google had established direct relationships with marketers and were winning growing portions of their ad budgets before agencies could even offer their services. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. PREVIEWSome major owners of ad agencies watched their growth slow or flatten in 2017 and 2018. Agency companies have responded by building practices to help marketers on platforms like TikTok and Amazon. Marketers navigate outside partnersSome major marketers still want to keep a close handle on some of their data efforts.

☆ Marketers’ Continued Spending Makes WPP Latest Ad Giant to Boost Guidance
▼ + stars: | 2022-10-26 | by ( Megan Graham | ) www.wsj.com time to read: +2 min

PREVIEWLike-for-like revenue less pass-through costs compares net sales at constant currencies and excludes acquisitions, disposals and costs such as expenses billed to clients. The company saw like-for-like revenue less pass-through costs increase 3.8% in the third quarter, compared with the period a year earlier. WPP Chief Executive Mark Read said the company’s clients’ appear to be continuing their spending in the fourth quarter. “We’re not expecting a slowdown in the fourth quarter,” Mr. Read said. In September, Interpublic Group of Cos.’s Magna unit clipped its U.S. advertising growth forecast for 2023, saying a weaker economic environment is likely to cut into spending.

☆ IPG Joins Ad Holding Companies in Raising 2022 Organic-Growth Forecast
▼ + stars: | 2022-10-21 | by ( Katie Deighton | ) www.wsj.com time to read: +4 min

Organic revenue growth, which removes the effects of currency fluctuations, acquisitions and disposals, was at 5.6%. Mr. Krakowsky told investors that the media planning-and-buying group IPG Mediabrands had seen double-digit organic growth. IPG’s more traditional advertising business, which includes its healthcare marketing agency IPG Health, fared better with organic growth of 6.7%. Its communications and experiential businesses, including agencies Weber Shandwick and Golin, posted organic growth of 7.8%. IPG’s organic growth was the weakest in the U.S., the company’s largest market, where it reached 4.4%.

☆ European shares at near two-week high amid UK fiscal plan optimism
▼ + stars: | 2022-10-18 | by ( Amruta Khandekar | ) www.reuters.com time to read: +2 min

The region-wide STOXX 600 index (.STOXX) was up 0.9% by 0826 GMT, hitting a near two-week high, as investors snapped up beaten-down tech (.SX8P) and bank (.SX7P) stocks. Shares of chipmakers, including ASML Holdings (ASML.AS) and BE Semiconductor (BESI.AS), rose between 0.9% and 4% amid a risk-on sentiment in markets. "If you make that U-turn too extreme and basically embark on a trajectory of significant fiscal tightening, that could also do more more harm. Investors also took comfort from a recent pullback in natural gas prices in Europe, which is battling an energy crisis amid growing risks of a recession. Rio Tinto (RIO.L) slipped 0.7% after it projected annual iron ore shipments at the lower end of its forecast amid weak global demand.

☆ Publicis hikes 2022 guidance once again after Q3 beat
▼ + stars: | 2022-10-18 | by ( ) www.reuters.com time to read: +2 min

Oct 18 (Reuters) - Publicis Groupe (PUBP.PA), the world's third-biggest advertising group, on Tuesday raised its full-year guidance for the second time this year, after posting better-than-expected third-quarter organic revenue growth. The company forecasts organic growth at 8.5% compared with 6%-7% previously and an operating margin rate close to 18%, up from 17.5% to 18%. "We are absolutely convinced that our clients, as we see every day, will continue to invest in their transformation, whether it be marketing or digital," Sadoun told journalists. Publicis saw its digital and data-driven businesses Sapient and Epsilon grow respectively 18.1% and 13.9% in the third quarter. Home to ad agencies Leo Burnett and Saatchi & Saatchi, the group posted a third-quarter organic growth of 10.3%, above analysts' estimate of 5.1% in a consensus provided by the company.

☆ Publicis Raises 2022 Organic-Growth Guidance Again
▼ + stars: | 2022-10-18 | by ( Megan Graham | ) www.wsj.com time to read: +4 min

Organic growth refers to the change in net revenue excluding the impacts of acquisitions, disposals and currency fluctuations. Publicis and its rival companies had previously increased their expectations for growth in 2022, despite global factors including inflation and the consequences of the war in Ukraine. Chief Executive Arthur Sadoun said the company hasn’t seen a material impact from clients dealing with macroeconomic challenges. Publicis CEO Arthur Sadoun Photo: Publicis Groupe“All of our clients are actually confronted with one, two, three or four major challenges, like inflation, like the supply shortage, like the war in Ukraine,” Mr. Sadoun said. Publicis said its organic revenue grew 10.3% in the third quarter from a year earlier.

Most luxury brands could theoretically stop marketing since they can’t produce goods fast enough to meet current demand, but smart marketers are spending more to build long-term equity, Mr. Sproule said. “There’s no filtering, it’s direct-to-consumer, and we think that’s how consumers want to hear from luxury brands,” said Jeff Curry, vice president of marketing, communications and product, in describing Lucid’s marketing strategy. About 300 people who preordered the $300,000 Aston Martin 2022 V12 Vantage sports car attended dinner at the company's main factory in May. Executives said these events for existing customers and even paid events double as marketing functions, because they have the potential to raise luxury brands’ profiles among wealthy consumers. Separately, Aston Martin held a black-tie dinner for people who purchased the 2022 edition of its V12 Vantage sports car.

As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.

☆ Один из важнейших игроков газовой отрасли Румынии расширяется в Молдове
▼ + stars: | 2021-05-26 | by ( Super User | ) mybusiness.md time to read: +2 min

CIS Group, один из самых важных игроков в газовой отрасли Румынии, расширяет деятельность в Молдове через дочернюю компанию CIS Gaz Trading SRL на основании получения лицензии на поставку природного газа и электроэнергии от НАРЭ. За последние три года дочерняя компания CIS GAZ, входящая в группу CIS , выполнила работы по некоторым из наиболее важных проектов, которые включены в «План развития национальной системы транспортировки природного газа на период 2020–2029 годов», с румынским Transgaz и молдавским Vestmoldtransgaz в качестве бенефициара. Фактически, в конце прошлого года CIS GAZ был определен НАРЭ в качестве последнего поставщика природного газа в Румынии. Среди проектов - расширение соединительной линии Яссы - Унгены - Кишинев (Фаза II, ЛОТ I и ЛОТ II) для поставки природного газа в Республику Молдова на общую сумму более 400 миллионов леев. Аналогичным образом, он участвует в увеличении пропускной способности в перспективе, посредством работ, выполненными в пропорции более 80% для газопровода DN700 Онешты - Герешты - Лецканы (ЛОТ I и ЛОТ II).

Persons: Себастьян Кэлугар Organizations: CIS Group, CIS, Trading SRL, CIS GAZ, НАРЭ Locations: Румыния, Молдова, Республика Молдова, Болгария, Сербия, Греция, Яссы Унгены, Кишинев, Фаза, Онешты Герешты Лецканы

☆ We asked CEOs from 24 companies like HP and Prudential about their actions plans for addressing equality and racism. Here are the 5 main takeaways.
▼ + stars: | 2020-06-13 | by ( Jennifer Eum | ) www.businessinsider.com time to read: +7 min

After releasing heartfelt statements recognizing systemic racism in the US and pledging to fix it, corporate America's response is taking shape. Social media platform TikTok, for example, is using an internal diversity task force to solicit insight from outside organizations and experts. Many organizations making donations to organizations like historically black colleges or investing in causes to advance social justice. Blue Apron, the meal-kit service, will give a day off to employees for election day, November 3. The quick responses from these CEOs indicate that deeper conversations on diversity, equality, and inclusion have taken shape at the top-most levels of large companies.

Persons: George Floyd's, EY, Kelly Grier, Edward Jones, It's, Enrique Lores, Ali Ghodsi, Albert Bourla, Publicis, Burson, Cohn, Wolfe, Juneteenth Organizations: Business, Consulting, Employees, Duke Energy, Cannabis, Inc, Microsoft, Pfizer, Black, Citrix, Capital, Publicis Groupe, US, Nike, Twitter Locations: America

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