New Gap CEO Richard Dickson has spoken about his experience upon joining the struggling company from toy business Mattel in August.
"You barely knew what we were actually selling," he said on Wednesday, describing how the firm's four apparel brands had leant heavily on promotions and discounts.
Dickson was addressing an audience at Voices, a conference organized by apparel industry website The Business of Fashion, in Oxfordshire, U.K.
Displayed behind him on stage was a screenshot of Gap's website where money-off messages were a prominent part, which Dickson said was typical of the company's brands "a few months ago."
Dickson took on the CEO role at Gap after an almost 10-year tenure at Mattel, where he was president and chief operating officer.
Persons:
Richard Dickson, Dickson, it's, Gap, Barbie
Organizations:
Mattel, Fashion
Locations:
Oxfordshire