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☆ Facebook and TikTok are approving ads with ‘blatant’ misinformation about voting in midterms, researchers say
▼ + stars: | 2022-10-21 | by ( Jennifer Korn | ) edition.cnn.com time to read: +6 min

In an experiment, the researchers submitted 20 ads with inaccurate claims to Facebook, TikTok and YouTube. TikTok approved 90% of ads that contained blatantly false or misleading information, the researchers found. The researchers withdrew the ads after going through the approval process, if they were approved, so the ads containing misinformation were not shown to users. Last month, TikTok took additional steps to safeguard the veracity of political content ahead of the midterms. Google also took steps in September to protect against election misinformation, elevating trustworthy information and displaying it more prominently across services including search and YouTube.

☆ These 12 behind-the-scenes execs are innovating TikTok's surging ad business, which will soon be worth more than Snap's and Twitter's combined
▼ + stars: | 2022-10-13 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +11 min

TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's building out products aggressively to hit its goal. In fact, if TikTok's ad revenues triple to $11.64 billion this year from 2021, as Insider Intelligence predicts, it will surpass the combined ad revenues of Twitter and Snapchat combined. Gabriela Comazzetto, head of LATAM global business solutionsComazzetto, another Facebook poach, has been overseeing TikTok's ad business in one of its fastest growing regions for just over a year. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.

☆ TikTok is arming itself for a looming e-commerce battle as it builds out a US fulfillment services team
▼ + stars: | 2022-10-12 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

TikTok is hiring for a slew of new roles around e-commerce fulfillment in the US, Axios reported. New staff will assist with US e-commerce logistics, as well as plan and design fulfillment centers. TikTok is arming itself for a looming e-commerce battle as it staffs up to offer fulfillment services in the US. Social platforms have had a tough time breaking into e-commerceEarly efforts in social shopping have been rocky for social-media platforms in the US. Adding a new layer of fulfillment services for merchants suggests TikTok isn't thinking short-term about how it can capitalize on e-commerce, Goldberg said.

TikTok said Wednesday that it will require the accounts of politicians and political parties to be verified and that it is making it harder for them to use the platform's advertising and fundraising systems. "We do that currently by working to keep harmful misinformation off the platform, prohibiting political advertising, and connecting our community with authoritative information about elections." Chandlee said verification of politicians or government entities will be crucial to building trust with platform followers. "We don’t proactively encourage politicians or political parties to join TikTok, but we welcome those that have chosen to and want to ensure our community knows the source is authentic when watching that content. TikTok, like other social media platforms, has various rules for what users are and are not allowed to post, though enforcement can be an issue.

☆ TikTok just launched a major offensive to grab advertiser dollars — and these are the top 12 execs who are making the app a major competitor to YouTube and Meta
▼ + stars: | 2022-04-15 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +11 min

TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's been hiring aggressively to meet that goal. Chandlee spent 12 years at Facebook, where he managed global agency partnerships and client relationships, before joining TikTok in 2019. Monga came from Snap, where she led global agency partnerships and was involved in key presentations and pitches. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.

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