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☆ What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says
▼ + stars: | 2023-05-04 | by ( Grace Mayer | ) www.businessinsider.com time to read: +4 min

Anheuser-Busch's global CEO Michel Doukeris discussed the impact of recent Bud Light backlash. Doukeris said the drop in Bud Light sales represented only 1% of the company's global sales volume. Previously, the Wall Street Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen. By April 22, Bud Light sales in US stores dropped 21% compared to the previous year, per the sales data analysis reported on by the Journal. Bud Light has also reportedly offered a free case of beer to every employee of its wholesale distributors.

☆ Bud Light is hoping free cases of beer will smooth over any tensions with its sellers after Dylan Mulvaney backlash
▼ + stars: | 2023-05-03 | by ( Grace Mayer | ) www.businessinsider.com time to read: +4 min

Bud Light has reportedly seen dips in sales since a promotion that featured a transgender influencer. Amid the backlash, the company is giving out free cases of beer to employees of its wholesalers. Anheuser-Busch, the company that owns Bud Light, is gifting a case of Bud Light to all employees who work with the company's wholesale distributors, the Journal reported. On April 1, transgender influencer Dylan Mulvaney posted a video on Instagram that featured Bud Light cans designed with a picture of her face. Later, the Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen.

☆ Bud Light sales reportedly dropped 17% following anti-trans marketing backlash
▼ + stars: | 2023-04-28 | by ( Grace Mayer | ) www.businessinsider.com time to read: +3 min

Bud Light sales took a hit after the brewer partnered with a trans TikTok influencer, WSJ reports. The data showed Bud Light sales dropping 17% in the week of April 15 compared to the same week last year. Bud Light Vice President of Marketing Alissa Heinerscheid took a leave of absence following the backlash. Bud Light owner Anheuser-Busch has also said Heinerscheid will be replaced with with Todd Allen, the global vice president of Budweiser. Bud Light isn't the only brand that's been recently hit with anti-trans backlash.

☆ Molson Coors told to pull Miller Lite ad that implies rival light beers 'taste like water'
▼ + stars: | 2023-02-26 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Molson Coors has been told to pull an advert that implies rival light beers "taste like water." The NAD recommended that Molson Coors discontinue its 2022 ad promoting Miller Lite that said "light beer shouldn't taste like water. The 15-second spot shows a man cycling up a hill before stopping and pouring an "extremely lite beer" on himself. In 2019 AB InBev was sued by Molson Coors over a Super Bowl ad campaign highlighting the use of corn syrup in the brewing process for Miller Lite and Coors Lite. Molson Coors and AB InBev didn't immediately respond to requests for comment from Insider made outside normal working hours.

☆ Molson Coors needs to stop comparing rivals' light beer to water, regulator says, in a win for Anheuser-Busch
▼ + stars: | 2023-02-24 | by ( Avery Hartmans | ) www.businessinsider.com time to read: +3 min

Molson Coors should no longer compare its rivals' beers to drinking water, a regulatory body says. "We believe light beer should taste like beer, not water, and we are well within our right to share that belief," a spokesperson said. "We have appealed the NAD's decision and will proudly continue to make light beer that tastes like beer." The ad highlighted the fact that Anheuser-Busch's Bud Light isn't made with corn syrup, which Molson Coors said unfairly targeted Miller Lite and Coors Light. The court sided with Molson Coors, but a federal appeals court later overturned the ruling in favor of Anheuser-Busch.

☆ Nina Montée Karp and Dr. Harvey Karp turned the $1,700 Snoo into the holy grail of parenting. But some say they overhyped the crib's abilities and created a nightmarish corporate culture.
▼ + stars: | 2023-02-13 | by ( Kate Taylor | Jake Swearingen | ) www.businessinsider.com time to read: +31 min

Karp and Montée Karp built the hype into a parenting-media empire that put out three books and two instructional films in 10 years. Karp and Montée Karp met at a Hollywood party in the early '90s. Karp and Montée Karp promised her independence and flexibility to accommodate her two young children's day-care schedules and a 90-minute commute. Karp and Montée Karp insisted on being involved in minutiae that most top executives hand off. Karp and Montée Karp turned the Snoo into an award-winning holy grail of parenthood in just a few years.

☆ A husband-wife duo turned the $1,700 Snoo into the holy grail of parenting, but some say they run their company like a dysfunctional 'surveillance state'
▼ + stars: | 2023-02-13 | by ( Kate Taylor | Jake Swearingen | ) www.businessinsider.com time to read: +31 min

Buying a Super Bowl can be a big risk because it's a big investment months ahead of the game. Diageo CEO Ivan Menezes said during the company's January earnings call that its brand Crown Royal will run its first Super Bowl ad this year. Anheuser-Busch's move is an indication that the sky-high price of running a Super Bowl ad is getting harder for companies to justify. Bookings typically happen in May, said one ad agency exec who's purchased many Super Bowl ads for clients, including this year. Super Bowl ad slots sold briskly for both Fox this year and NBC last year.

☆ JPMorgan double-upgrades AB InBev, says shares are cheap and will benefit from light beer sales recovery
▼ + stars: | 2022-11-28 | by ( Samantha Subin | ) www.cnbc.com time to read: +2 min

Slowing demand for hard seltzer opens up an opportunity for beer giant Anheuser-Busch InBev, according to JPMorgan. Analyst Jared Dinges double-upgraded shares of the beer manufacturer to overweight from underweight, saying the stock is trading at a 23% discount to the broader sector and should benefit from improving demand for domestic light beer in the United States. A resurgence in demand for domestic light beer — Anheuser-Busch's "bread and butter" — and the decline in hard seltzer demand in the U.S. should also bode well for the company going forward, Dinges said. "It's commonly believed that Hard Seltzer sales are primarily being replaced by [ready-to-drink beverages], however, we believe a bigger benefactor from the seltzer slowdown is domestic light beer - domestic light beer has improved its share trajectory by 120bps in 2022 alone," he wrote. Demand for beer in the region correlates strongly with the global commodities cycle and should remain strong even as commodities prices remain elevated.

☆ Major League Pickleball's newest team owner is Anheuser-Busch
▼ + stars: | 2022-11-08 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Zane Navratil and Parris Todd of BLQK celebrate a point during a group play Major League Pickleball match against the Florida Smash at Pickle & Chill on October 15, 2022 in Columbus, Ohio. Major League Pickleball has named its newest team owner, and it's a major beer brand. The rapidly growing sports league announced on Tuesday that Anheuser-Busch will purchase a Major League Pickleball team. Anheuser-Busch is the first Fortune 500 company to purchase an MLP team. Major League Pickleball also sees the partnership as a big win.

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