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Search resuls for: "Bud Light's"


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☆ Anheuser-Busch loses LGBTQ+ equality rating from Human Rights Campaign for handling of Bud Light backlash
  + stars: | 2023-05-22 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +5 min
The Human Rights Campaign removed Anheuser-Busch's equality score and "Best Places to Work Title." The group has since removed this designation in response to the company's handling of backlash from a Bud Light promotion that featured transgender influencer Dylan Mulvaney, USA Today reported. In April, Mulvaney posted a promotion on her Instagram that featured custom Bud Light beer cans with prints of her face. In a statement provided to Insider, Jay Brown, senior vice president of programs, research, and training at Human Rights Campaign, said the group decided to suspend Anheuser-Busch's equality score after several attempts to contact the company's executive team. Last year, the Human Rights Campaign gave Anheuser-Busch its highest equality rating: a 100 on its 2022 Corporate Equality Index score, a tool that weighs a company's corporate policies, practices, and benefits for its LGBTQ employees.
☆ Texas is facing a housing crisis, a migrant crisis, a multi-year drought, and an epidemic of mass shootings. Ted Cruz, meanwhile, has opened an investigation into Bud Light.
  + stars: | 2023-05-20 | by ( Katie Balevic | ) www.businessinsider.com   time to read: +3 min
Texas Sen. Ted Cruz opened an investigation into Bud Light's partnership with trans influencer Dylan Mulvaney. Meanwhile, Texas is grappling with a migration crisis and a severe housing crisis. So, naturally, Texas Sen. Ted Cruz is opening an investigation into Bud Light. The company's partnership with Mulvaney led to right-wing calls for a boycott of Bud Light, which has impacted sales at its parent company, Anheuser-Busch. Beer marketing, however — thanks to Cruz — has all the attention of the state's top leaders in Washington.
☆ What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says
  + stars: | 2023-05-04 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +4 min
Anheuser-Busch's global CEO Michel Doukeris discussed the impact of recent Bud Light backlash. Doukeris said the drop in Bud Light sales represented only 1% of the company's global sales volume. Previously, the Wall Street Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen. By April 22, Bud Light sales in US stores dropped 21% compared to the previous year, per the sales data analysis reported on by the Journal. Bud Light has also reportedly offered a free case of beer to every employee of its wholesale distributors.
☆ Bud Light is hoping free cases of beer will smooth over any tensions with its sellers after Dylan Mulvaney backlash
  + stars: | 2023-05-03 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +4 min
Bud Light has reportedly seen dips in sales since a promotion that featured a transgender influencer. Amid the backlash, the company is giving out free cases of beer to employees of its wholesalers. Anheuser-Busch, the company that owns Bud Light, is gifting a case of Bud Light to all employees who work with the company's wholesale distributors, the Journal reported. On April 1, transgender influencer Dylan Mulvaney posted a video on Instagram that featured Bud Light cans designed with a picture of her face. Later, the Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen.
☆ Bud Light faced a backlash over its campaign with a trans influencer. But a poll finds a majority of American beer drinkers support such campaigns.
  + stars: | 2023-04-29 | by ( Katie Balevic | ) www.businessinsider.com   time to read: +3 min
Bud Light and its parent company faced boycott calls for partnering with trans influencer Dylan Mulvaney. But a new poll found a majority of American beer drinkers favor brands partnering with trans influencers. A majority of beer drinkers also favored brands hiring more inclusive talent, per Morning Consult. About a quarter of those surveyed who identified as Republicans responded favorably to brands hiring transgender spokespeople. Bud Light sales were down 17% this week compared to the same time the previous year, and top marketing executives involved in the Mulvaney campaign at Bud Light and Anheuser-Busch took leaves of absence.
☆ Bud Light sales reportedly dropped 17% following anti-trans marketing backlash
  + stars: | 2023-04-28 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +3 min
Bud Light sales took a hit after the brewer partnered with a trans TikTok influencer, WSJ reports. The data showed Bud Light sales dropping 17% in the week of April 15 compared to the same week last year. Bud Light Vice President of Marketing Alissa Heinerscheid took a leave of absence following the backlash. Bud Light owner Anheuser-Busch has also said Heinerscheid will be replaced with with Todd Allen, the global vice president of Budweiser. Bud Light isn't the only brand that's been recently hit with anti-trans backlash.
☆ Trump, who was notably silent on recent Bud Light boycott, owns up to $5 million in Anheuser-Busch stock, records show
  + stars: | 2023-04-28 | by ( Joshua Zitser | ) www.businessinsider.com   time to read: +3 min
After Bud Light partnered with transgender TikToker Dylan Mulvaney, right-wingers launched a boycott. But former President Donald Trump has been missing from the conversation. It turns out that he's an investor in Anheuser Busch InBev — the company that produces Bud Light. While the former president has been quiet about the Bud Light outrage, his son, Donald Trump Jr., has called for the boycott to end. Nikki Haley, a Republican presidential candidate, has repeatedly misgendered Mulvaney in speaking out against the Bud Light partnership.
☆ Beer boycott hitting Bud Light: Report says Bud Light pours down after conservative boycott
  + stars: | 2023-04-26 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBeer boycott hitting Bud Light: Report says Bud Light pours down after conservative boycottHosted by Brian Sullivan, “Last Call” is a fast-paced, entertaining business show that explores the intersection of money, culture and policy. Tune in Monday through Friday at 7 p.m. ET on CNBC. Americus Reed, Wharton School of Business, joins the show to discuss the backlash against Bud Light's ad campaign.
☆ Anheuser-Busch executive takes leave following boycott calls over transgender influencer partnership
  + stars: | 2023-04-23 | by ( ) www.cnbc.com   time to read: +2 min
The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light's vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age. Earlier this month, Bud Light said, "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." Musician Kid Rock posted a video of himself shooting cans of Bud Light with a rifle. Anheuser-Busch InBev's stock that trades in the United States is down 1.8% since Mulvaney's April 1 video showing herself taking a sip of Bud Light.
☆ Lindsay Graham rips Marjorie Taylor Greene's defense of the accused Pentagon leaker, calling it 'one of the most irresponsible statements she can make'
  + stars: | 2023-04-17 | by ( Natalie Musumeci | ) www.businessinsider.com   time to read: +3 min
Sen. Lindsey Graham criticized Rep. Marjorie Taylor Greene's defense of the accused Pentagon leaker. Graham called Greene's stance "irresponsible" and one that puts America "in serious danger." Marjorie Taylor Greene🇺🇸 (@RepMTG) April 13, 2023"Jake Teixeira is white, male, christian, and antiwar. Hours after Graham's criticism of Greene, Greene posted a doctored image of him on Twitter holding a Bud Light can that featured a photo of trans influencer Dylan Mulvaney. Marjorie Taylor Greene🇺🇸 (@RepMTG) April 16, 2023Conservatives have blasted Bud Light's recent partnership with Mulvaney and have called for a boycott of the brew.
☆ Donald Trump Jr. calls for an end to the conservative-led boycott of Bud Light and 'iconic' Anheuser-Busch over a partnership with trans influencer Dylan Mulvaney
  + stars: | 2023-04-16 | by ( John L. Dorman | ) www.businessinsider.com   time to read: +4 min
Donald Trump Jr. expressed opposition to a conservative boycott of Bud Light and Anheuser-Busch. Conservatives have blasted Bud Light's partnership with popular trans influencer Dylan Mulvaney. Trump Jr. on his podcast "Triggered" praised Anheuser-Busch as an "iconic" company. The boycott began when many conservatives became incensed that Bud Light partnered with Mulvaney, a transgender TikTok influencer, during this year's NCAA basketball tournament. Mulvaney, who has over 10 million followers on TikTok, also showcased a personalized Bud Light can that was sent to her by the company.
☆ Bud Light's inclusive ad campaigns are good for business
  + stars: | 2023-04-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +7 min
For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview. Bud Light had “been in decline for a really long time,” she said. From dylanmulvaney/InstagramCurrently, we’re about two weeks into the Bud Light backlash. The performer and TikTok personality, who had partnered with Bud Light previously, has been open about transitioning on Instagram and TikTok. And Texas congressman Dan Crenshaw also weighed in, saying he’s in favor of a Bud Light boycott but doesn’t stock the beer.
☆ Right-wingers are so pissed about Bud Light's LGBTQ marketing that they keep buying the beer just to film themselves destroying it
  + stars: | 2023-04-11 | by ( Aditi Bharade | ) www.businessinsider.com   time to read: +4 min
Trans TikTok star Dylan Mulvaney posted a video that was sponsored by Bud Light. Angry with the beer brand's LGBTQ marketing, right-wingers have filmed themselves destroying cans. Now conservatives, angry with the brand's association with Mulvaney, started taking out their rage on beer cans. Meanwhile, others — like TikTok user ramrebel1500 — are calling for peace and for people to stop destroying beer cans just to make a point. The Bud Light boycott, however, is linked to a deeper, more sinister anti-trans sentiment brewing on the right.
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