High school and college athletes can profit from their name, image, and likeness (NIL).
Top student-athletes have worked with leading brands like Nike and Gatorade.
LeBron James' son, Bronny James, has an estimated NIL value of $4.9 million, according to On3.
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Persons:
LeBron James, Bronny James, —, Caitlin Clark, she's
Organizations:
Nike, Gatorade, Service, University of Iowa, Business