Washington, DC CNN —Tesla’s price for the feature it calls “full self-driving” has increased again. CNN Business spoke with 13 people who have cars with the “full self-driving” beta and the overwhelming majority, 11 people, said they felt it wasn’t worth $15,000. Moody said he expects consumers to pay for the monthly subscription of “full self-driving” rather than pay $15,000 for the promise of the feature’s future potential. Burke spoke with CNN Business during a multi-month road trip around the United States. Burke said that if he was in the market again for a Tesla, the $15,000 price for “full self-driving” would be worth it to him.

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