Brand management firms WHP Global and Authentic Brands Group are both interested in buying Champion from its parent company Hanesbrands , which is considering offloading the sportswear line amid pressure from activist investors, CNBC has learned.
At the time, Hanesbrands said those options could include a potential sale of Champion or another type of strategic transaction.
Hanesbrands has seen wide interest in acquiring Champion from a mix of buyers, including WHP and Authentic Brands, according to people familiar with the matter.
WHP and Authentic Brands didn't return requests for comment.
Goldman Sachs, which has been tapped as Hanesbrands' financial advisor for its review of Champion, declined to comment.
Persons:
Hanesbrands, it's, didn't, Goldman Sachs
Organizations:
Brand, WHP Global, Authentic Brands, CNBC, Champion, Barington Capital Group