The stakes are high as Pixar releases its 27th feature film in theaters this Friday.
"Elemental," a romantic immigrant story told through anthropomorphic elements of nature, arrives as Disney is under pressure to prove it hasn't lost its golden touch in animation.
The company, which operates both Pixar and Disney Animation, has struggled to drum up ticket sales for its animated fare in recent years.
Disney's Pixar studio, in particular, is looking to rebound from the box-office letdown that was "Lightyear."
"Animation certainly seems to be going through some winds of change," said Shawn Robbins, chief analyst at BoxOffice.com.
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