Chart a 10-mile path down the Miami coast, and the options for luxury shopping are endless.
But from Fendi to Missoni to Porsche to Bentley, the branded products many shoppers are buying aren’t items you can take home.
Branded real estate is surging: The market for name-brand luxury condominium units is projected to grow 12 percent each year between now and 2026, according to a report from the global real estate consultants, Knight Frank.
Like blue jean makers and handbag designers, developers have long understood the power of a label, and today in nearly every major city, homeowners can shop residences from well-known hospitality brands like Four Seasons, Aman and Ritz-Carlton.
Now more surprising brands are getting in on the trend, with purveyors of both luxury cars and couture looking to condos for their next frontier.
Persons:
Knight Frank, jean, Aman, Armani Casa
Organizations:
Porsche, Bentley, Ritz, Carlton, Armani, Bentley Residences
Locations:
Miami, Fendi, Missoni, Dade County, British