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☆ X social media looking to build a trading hub inside app, Semafor reports
▼ + stars: | 2023-08-03 | by ( ) www.reuters.com time to read: +1 min

'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. REUTERS/Carlos Barria/File PhotoAug 3 (Reuters) - X social media platform, formerly known as Twitter, is seeking a financial data giant to build a trading hub inside the app, Semafor reported on Thursday, citing people familiar with the matter and plan requests. In a post on the X platform, its owner Elon Musk said he was not aware of any work being done in this area. loadingLast year, Musk said he bought Twitter as an "accelerant to creating X", which he described as an "everything app" and likened it to China's super-app WeChat. Musk last month rebranded the social media site and changed Twitter's widely recognised blue bird to "X".

Persons: Carlos Barria, Elon Musk, Musk, Chavi Mehta, Tanya Jain, Yuvraj Malik, Arun Koyyur Organizations: REUTERS, Twitter, Thomson Locations: San Francisco , California, U.S, Bengaluru

☆ TweetDeck is turning into XPro, as Elon Musk's Twitter rebrand continues
▼ + stars: | 2023-08-03 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +3 min

It's Elon Musk's latest change to Twitter's famous lexicon as part of the platform's rebrand to X. Elon Musk's X, formerly known as Twitter, seems to be in the process of renaming its TweetDeck feature "XPro." It's the latest change in Musk's ongoing transition of Twitter to X that has upended the social media platform's hallmarks, such as its lexicon and logo. TweetDeck is still undergoing changes, but its new name, XPro, is starting to appear on the webpage. "If successful, X will enter the vernacular in ways that we don't yet know," Musk wrote on X Wednesday regarding the rebrand.

Persons: It's Elon, Elon Musk's, Musk, We'll, — Organizations: Twitter, San Locations: San Francisco

☆ Before-and-after video from inside Elon Musk's new X-themed HQ shows old Twitter bird logos coming down and lots of black paint
▼ + stars: | 2023-07-31 | by ( Kylie Kirschner | Kali Hays | ) www.businessinsider.com time to read: +3 min

Elon Musk rolled out a major rebrand of Twitter as "X" a week ago. The Twitter sign was removed earlier this week and an X was projected onto the building. Videos from inside the HQ shows the bird logos removed, black walls, and X-themed conference rooms. Elon Musk's sweeping rebrand of Twitter has extended to the walls and conference room inside the company's San Francisco headquarters. One marketing expert called the Twitter rebrand "completely irrational."

Persons: Elon Musk, Elon Musk's, Jenner Balagot, Ralph, Musk, Musk's Tesla, Grimes Organizations: Twitter, Morning, San, San Francisco, PayPal, X Holdings, xAI Locations: San Francisco

☆ Twitter's got a new tagline — and it sounds like something an aging rock band would say
▼ + stars: | 2023-07-31 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +2 min

X, the platform formerly known as Twitter, has a new motto, and it sounds like it belongs to an '80s cover band. It's the latest change in Elon Musk's rebrand of Twitter into an "everything app." X — the app formerly known as Twitter — has a new slogan, and it sounds a little too much like a Bon Jovi song. the app's page in the Apple App Store now reads, a change from the former tagline of "Let's talk." Declarative and reminiscent of an '80s rock band, the phrase is Elon Musk's latest change as he rebrands Twitter to X.

Persons: X, Twitter —, Elon, Musk, adieu Organizations: Apple, Twitter, X Corp Locations: Elon Musk's, San Francisco

☆ It looks like Elon Musk got a pass to have Twitter renamed to the single character 'X' on the App Store — even though it appears to go against Apple's rules
▼ + stars: | 2023-07-31 | by ( Sindhu Sundar | ) www.businessinsider.com time to read: +2 min

Elon Musk's rebrand of Twitter to "X" finally showed up on the Apple App store. The single-character name appeared with the new logo, though Apple requires app names to be longer. But the app's name now appears to have been changed to "X" after all, according to what appears on the App Store. Elon Musk's "X" app is now under its new name in the Apple App store instead of under "Twitter." Chesnot / Getty ImagesThe name change to "X" finally taking effect on the App Store was previously reported by The Verge.

Persons: Musk, Elon, We'll Organizations: Elon Musk's, Twitter, Apple, San, San Francisco, Associated Press Locations: San Francisco, San

☆ X logo officially replaces Twitter's famous bird on mobile app, building headquarters
▼ + stars: | 2023-07-29 | by ( Ashley Capoot | ) www.cnbc.com time to read: +3 min

X, formerly known as Twitter, has officially retired its famous blue and white bird logo. The company previously introduced the logo on the web and launched the domain X.com, though Twitter.com also remains live. The transition from Twitter to X reflects Musk's vision to turn the platform into what he has called an "everything app." He shared a video of a large new X logo glowing on top of the company's headquarters early Saturday. "Time to update.," Yaccarino wrote in a post about the mobile app's logo change Friday.

Persons: Elon, Elon Musk, adieu, it's, Musk, Linda Yaccarino, CNBC's Sara Eisen, Yaccarino Organizations: Twitter, City, Department, Francisco's Department, SpaceX, Musk's, CNBC Locations: Los Angeles, San Francisco

☆ Elon Musk just put a huge X logo on Twitter's San Francisco HQ – and may have broken some rules
▼ + stars: | 2023-07-29 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Elon Musk had a huge X logo put on the roof of its San Francisco headquarters on Friday. It comes after Musk ordered the Twitter sign to be removed from the building on Monday. Elon Musk had a huge "X" logo put on the roof of its headquarters in San Francisco Friday as part of his overhaul of the company formerly known as Twitter. The X sign lights up at night. The Notice of Violation said the "@" symbol on the Twitter sign was "dangling" and could cause harm to pedestrians if it fell.

Persons: Elon Musk, Musk, Patrick Hanna, Noah Berger Organizations: San Francisco, San Francisco Friday, Twitter, Associated Press, Department of, Inspection, Monday, San Francisco Police Department, Apple Locations: San Francisco

☆ Elon Musk is 'totally out of his element' at Twitter because he doesn't 'understand social media,' a Harvard leadership expert says
▼ + stars: | 2023-07-28 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

A Harvard leadership expert thinks Elon Musk is "totally out of his element" in running Twitter. He explained that the billionaire doesn't have any expertise of running a social media platform. A Harvard leadership expert weighed in on Elon Musk's takeover of Twitter and the changes he's made, saying that the billionaire is "totally out of his element" because social media is not his area of expertise. George suggested that Musk should let Twitter's new CEO Linda Yaccarino call the shots. William Klepper, a management professor teaching an executive leadership course at Columbia Business School, previously told Insider that Musk's Twitter takeover is "a case study of failed leadership."

Persons: Elon Musk, doesn't, Bill George, Elon, George, Musk, Parag Agrawal, Ned Sagal, Vijaya Gadde, Sean Edgett, Linda Yaccarino, William Klepper, Klepper Organizations: Harvard, Twitter, Harvard Business School, CNBC, SpaceX, Columbia Business School Locations: Elon Musk's

☆ The former Twitter exec who went viral for sleeping on the office floor said she had no choice but to do so because of Elon Musk's 'nearly impossible deadline'
▼ + stars: | 2023-07-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

Esther Crawford said she slept at Twitter's office because Elon Musk gave her a "nearly impossible deadline." The ex-Twitter exec went viral for sleeping on the floor in the office shortly after Musk took over. Former Twitter exec Esther Crawford said she slept on the office floor because Elon Musk gave her a "nearly impossible deadline." Musk himself is no stranger to sleeping in the office, and some other Twitter workers did the same as they scrambled to keep their jobs. Working at Twitter after the acquisition "was like playing life at Level 10 on Hard Mode," Crawford said in Wednesday's post.

Persons: Esther Crawford, Elon Musk, Musk, bootlicker, Crawford, Tweet Organizations: Elon, Twitter, Morning, Twitter's San Locations: Twitter's, Twitter's San Francisco, Wednesday's

☆ Twitter abruptly took the @x username from the guy who originally had it. Read the email he was sent offering an 'exclusive visit' to Elon Musk's rebranded X HQ.
▼ + stars: | 2023-07-26 | by ( Pete Syme | Grace Kay | ) www.businessinsider.com time to read: +5 min

The owner of the handle, Gene X Hwang, said he'd been willing to trade it. In its rebranding efforts, X — formerly known as Twitter — abruptly took over one of its user accounts with the handle @x on Tuesday night. He'd owned the @x handle since 2007 and has since generated over 53,000 followers on the social media site. X emailed Gene X Hwang that they had taken his handle during their rebranding process. What's more, taking over the @x handle appears to be the least of the social media's rebranding woes.

Persons: Gene X Hwang, he'd, X, Twitter —, He'd, Hwang, that's, he's, Elon Musk, Gizmodo Organizations: Twitter, Tesla, SpaceX, X, Telegraph, Meta, San Francisco Police Department Locations: San Francisco

☆ Twitter CEO Linda Yaccarino poses with Paris Hilton in support of Twitter's rebranding to 'X'
▼ + stars: | 2023-07-26 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +2 min

Twitter CEO Linda Yaccarino posted a picture posing with media personality Paris Hilton. Twitter's new CEO Linda Yaccarino seems to enjoy the company of celebrities and her latest post shows her posing alongside media personality and socialite Paris Hilton. Yaccarino posted a picture on Twitter, now known as "X," on Tuesday where the two are standing against a large portrait of Hilton and both sporting green printed outfits. What Yaccarino means by "We X," is also not clear but is likely a show of support for Twitter's rebrand. Yaccarino was formerly an advertising executive at media giant NBCUniversal for over a decade and was poached by Musk to become Twitter's CEO in June.

Persons: Linda Yaccarino, Paris Hilton, Miley Cyrus, Yaccarino, Hilton, Elon Musk, Rami Malek, Ed Sheeran, Eminem, Fortune, She's Organizations: Twitter, Twitter's

☆ Elon Musk changed up his much-derided new 'X' Twitter logo by making the lines a teeny bit thicker, then almost immediately changed it back
▼ + stars: | 2023-07-26 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Elon Musk announced Twitter would be rebranding to X on Saturday. Now, there's another one which has thicker lines — but Musk says he doesn't like it. Twitter is rebranding to X, but Elon Musk still can't decide what the logo should be. The company subtly introduced a new version of the X on Tuesday, which is very similar except for thicker lines. The rebrand also irritated former Twitter employees, who deplored the X logo appearing on their LinkedIn profiles.

Persons: Elon Musk, Musk, witter, ong, ike, rofiles., ince, everal Organizations: Twitter, eads Locations: OSH, lon, usk

☆ Musk explains why he's rebranding Twitter to X: It's not just a name change
▼ + stars: | 2023-07-25 | by ( Lauren Feiner | ) www.cnbc.com time to read: +1 min

Elon Musk recently explained why he decided to rebrand Twitter to X and noted that it's more than just a name change. "Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing," Musk explained in a post Monday night. Musk recently hired former NBCUniversal advertising executive Linda Yaccarino as CEO, seen as a move to help reassure advertisers. WATCH: Elon Musk kills Twitter name for 'X' super app

Persons: Elon Musk, Musk, it's, Linda Yaccarino, Yaccarino Organizations: Twitter, X Corp, CNBC, YouTube

☆ TikTok launches text-only posts to rival Elon Musk's Twitter
▼ + stars: | 2023-07-25 | by ( ) www.reuters.com time to read: +1 min

July 25 (Reuters) - Chinese short-video app TikTok is allowing users to create text-only posts, in the latest attempt by a social media firm to capitalize on the turmoil at Twitter since its buyout by Elon Musk last year. The move, announced on Monday, would allow TikTok users to choose from a variety of backgrounds for their text posts that can feature hashtags and allow people to tag other users. The posts, which look similar to Instagram Stories, have a 1,000-character limit, according to tech news website the Verge. Meta Platforms (META.O) Chief Executive Mark Zuckerberg launched Threads in July, another text-only application that could pose a threat to Musk's Twitter. Musk on Monday renamed Twitter to X, and removed the iconic blue bird logo, in his bid to create "an everything app".

Persons: Elon Musk, Mark Zuckerberg, Musk, Aditya Soni, Zaheer Kachwala, Anil D'Silva Organizations: Twitter, Elon, Thomson

☆ Twitter staff are helping to remove bird logos at its HQ for the X rebrand, but one reportedly broke apart and is still there
▼ + stars: | 2023-07-25 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Elon Musk has started having Twitter's iconic blue bird logo removed at the headquarters. One sign couldn't be taken down as it broke apart, leaving remnants still attached, per an NYT reporter. As Twitter rebrands to X, staff are taking down the iconic blue bird logos at its San Francisco headquarters. The Times earlier reported that work had started on detaching a ten-foot-tall bird icon in the office's cafeteria. "This is an extremely risky move because with X, Musk is essentially starting over while its competition is afoot," he added.

Persons: Elon Musk, Ryan Mac, Yu Liu, Mike Proulx, Forrester, Proulx, Mark Zuckerberg's Organizations: Twitter, San, New York Times, Times Locations: San Francisco

☆ Twitter is rebranding to X. Here are 5 more tech companies that controversially changed their names or faced backlash.
▼ + stars: | 2023-07-25 | by ( Pete Syme | ) www.businessinsider.com time to read: +8 min

Here are five more tech companies which changed their names — some controversially, and others leading to success. From The Facebook to Facebook, then MetaMark Zuckerberg at Harvard University, three months after The Facebook was created. But the business plan was first written for a company called Cadabra, as in a magician's "Abracadabra." Before Twitter became X, X.com became PayPalPeter Thiel, left, and Elon Musk, right, hold VISA credit cards branded with the X.com company logo on October 20, 2000. Paul Sakuma/APElon Musk cofounded the online payment company X.com in 1999 before it merged with Peter Thiel's Confinity a year later.

Persons: Elon Musk, Musk, Mark Zuckerberg, Rick Friedman, Sean Parker, Justin Timberlake, Zuckerberg, that's, Frances Haugen, Sergey Brin, Larry Page, Martin Magunia, Brin, Sundar Pichai, Mike Krieger, Kevin Systrom, Stephen Chernin Instagram, Andreessen Horowitz, Krieger, Systrom, Instagram, Jeff Bezos, Evan Agostini, —, Bezos, Mackenzie Scott, X.com, PayPal Peter Thiel, Paul Sakuma, AP Elon Musk, Peter Thiel's Confinity, Jimmy Soni's, Thiel, Walter Isaacson Organizations: Twitter, PayPal, Morning, Facebook, Harvard University, Meta, VR, Reality Labs, Google, Getty, Stanford, Microsoft, REUTERS, Baseline Ventures, Stanford University, Inc, Amazon, AP Elon, eBay Locations: Burbn

☆ Elon Musk's rebrand of Twitter to 'X' could get him in legal trouble with Mark Zuckerberg and Microsoft, experts say
▼ + stars: | 2023-07-25 | by ( Ashton Jackson | ) www.cnbc.com time to read: +5 min

Elon Musk's Twitter rebrand could land him in legal hot water with Meta CEO Mark Zuckerberg and others, experts say. On Sunday, Musk announced that he was getting rid of the Twitter brand and logo. Meta's trademark for a white-and-blue X relates to "social networking services in the fields of entertainment, gaming and application development." The announcement comes just weeks after the launch of Threads, a Meta-owned app seen by some as a "Twitter clone." X may be "powered by AI" in the future, as Yaccarino noted, but the first phase of Twitter's rebrand is simple for now.

Persons: Elon, Mark Zuckerberg, Musk, Linda Yaccarino, Josh Gerben, Stacy Wu, Wu, didn't, Yaccarino, Joe Biden, Kamala Harris, Biden, " Biden, adieu Organizations: Twitter, Meta, Microsoft, Reuters, CNBC, Google Locations: we're, New York, China

☆ Twitter users are joking that they're embarrassed by Elon Musk's new 'X' logo, saying it looks like it belongs on a porn site
▼ + stars: | 2023-07-25 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

Twitter users are not so pleased about Twitter's new logo "X" because it looks like a porn website. Comedy writer Jesse McLaren dissed the new logo in a tweet posting an image of various websites with the "X" logo and wrote: "These are all porn except one. I didn't know about your rebrand idea and was looking for Twitter Verified, and scrolled right past your X logo, thinking it was a porn site. Users have even drawn comparisons with the logo of adult streaming site XVideos, which has been trending on Twitter since Sunday. Police halted workers in the middle of removing the "Twitter" sign from its San Francisco headquarters, leaving behind only the letters "er" at present.

Persons: Elon Musk, Musk, Jesse McLaren dissed, it's, Parker Lyon Organizations: Twitter, Users, PayPal, Police, San, Meta Locations: San Francisco

☆ Opinion: Twitter is gone. Now we’ll see how many people make X their ‘ex’
▼ + stars: | 2023-07-25 | by ( Opinion Bill Carter | ) edition.cnn.com time to read: +6 min

For a whole lot of people, the latter best describes how they are feeling about Twitter, the live social conversation app. Having overseen — devised, really — the demise of Twitter, Musk has also created a reasonable chance that he could now be in charge of a complete brand blowout, should this daring reboot eventuate in extinction for X. The app formerly known as “Twitter” had almost 370 million users globally in December of last year, after Musk paid (overpaid) $44 billion to buy it. Less than a year later, it is already down to 353 million users, and Statista projects the number will decline to 335 million in 2024. Threads reached 100 million users in five days, which was surely the biggest case in history of rustling wandering strays from the herd.

Persons: Bill Carter, Bill Carter Fred Conrad, it’s, Elon Musk, —, Musk, anoint, Molotov, Imran Ahmed, “ Elon Musk, Linda Yaccarino, Twitter ”, can’t Organizations: The New York Times, CNN, HBO, Twitter, Black, Center, San Francisco, SpaceX, Meta, Facebook, SNL, Nike

Let's do this," tweeted Yaccarino, who also posted a picture of the logo projected onto the company's offices in San Francisco. loadingloadingBoth Yaccarino's and Musk's Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform. He also referred to the "interim X logo," and tweeted that "soon we shall bid adieu to the Twitter brand and, gradually, all the birds". In response to a tweet asking what will tweets be called under X, Musk replied "x's". loadingThe original Twitter logo was designed in 2012 by a team of three.

Persons: Carlos Barria STOCKHOLM, Elon Musk, Linda Yaccarino, Yaccarino, Musk, adieu, Martin Grasser, Matt Rhodes, Drew Benvie, Battenhall, Supantha Mukherjee, Martin Coulter, Aiden Nulty, Bharat Govind Gautam, Barbara Lewis Organizations: REUTERS, Twitter, PayPal, NBCUniversal, SpaceX, Thomson Locations: San Francisco , California, U.S, San Francisco, Elon Musk's, Stockholm, London, Bengaluru

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Persons: Dow Jones Locations: elon

☆ Elon Musk wants you to call a tweet an 'x' as Twitter rebrands
▼ + stars: | 2023-07-24 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Twitter has started its rebrand to the "X" app that owner Elon Musk has long talked about building. Twitter's iconic blue bird logo is out as it rebrands to the "X" app, and it turns out "tweets" are out too. Twitter owner Elon Musk said posts on the platform should take on a new name — "x's" — consistent with the transition to "X." "x's," Musk replied. Twitter ushered in its new image pretty quietly, projecting the new X logo onto its San Francisco headquarters in the middle of the night.

Persons: Elon Musk, Musk, witter, ike, ake Organizations: Twitter, EO, ust, eads Locations: usk

☆ Twitter X logo: Elon Musk rebrands social media platform
▼ + stars: | 2023-07-24 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —In a radical rebranding, Twitter owner Elon Musk has replaced Twitter’s iconic bird logo with X.Musk made the shock announcement of his plans early Sunday. “Interim X logo goes live later today,” he wrote, shortly before sharing a photo of Twitter’s headquarters lit up by a giant new X. Increasing the pressure, earlier this month rival social media platform Threads launched from Facebook (FB) parent Meta. Twitter had 238 million active users prior to being taken private by Musk in October 2022. Musk explained his approach to free speech by saying: “Is someone you don’t like allowed to say something you don’t like?

Persons: Elon Musk, Musk, X.com, ”, “ adieu, Mary ”, Twitter's, David Odisho, Linda Yaccarino, Twitter, Mills, Adam Mosseri Organizations: New, New York CNN, Twitter, Facebook, SpaceX, Tesla, Defamation League, Free Press, GLAAD, Meta Locations: New York, Twitter's San Francisco

☆ Elon Musk's Twitter renamed its conference rooms 'eXposure' and 's3Xy' to go with his 'X' rebrand: New York Times
▼ + stars: | 2023-07-24 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +1 min

On Monday, Elon Musk rolled out a major rebrand of Twitter as "X." The "X" logo has popped up all over the site and on the side of the company's main offices. The conference rooms at Twitter headquarters were even renamed to "eXposure" and "s3Xy," the New York Times reports. To reflect Twitter's new Elon Musk-fueled rebrand as "X," the company is changing inside and out — even down to the names of its office conference rooms. He also projected a massive "X" logo onto the side of Twitter headquarters in honor of the unveiling.

Persons: Elon Musk, Musk Organizations: Twitter, New York Times, Morning, Elon, San Locations: San Francisco

☆ Musk risks even more damage to Twitter's business as the messaging app changes name to X
▼ + stars: | 2023-07-24 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +5 min

Elon Musk announced that there will be a rebranding of Twitter soon, and speculation points to the implementation of X.Elon Musk has long been enamored with the letter X. Musk had already converted Twitter's corporate name to X Corp, which itself is a subsidiary of X Holding Corp, as revealed in an April court filing. Musk's desire to turn X into a super app requires "time, money and people," which Twitter "no longer has," said Proulx. "Twitter's rebrand is a reminder that Elon Musk, not Threads or any other app, is and has always been the most likely 'Twitter killer,'" Enberg wrote. WATCH: Elon Musk wouldn't be who he is without 'demon mode' and his drive.

Persons: Elon Musk, that's, China's, Mike Proulx, Musk, " Proulx, didn't, It's, X.com, adieu, Linda Yaccarino, Proulx, Ralph Schackart, William Blair, Jasmine Enberg, Enberg, Elon, wouldn't Organizations: Twitter, Forrester, X Corp, X Holding, SpaceX, PayPal, Facebook, Google, CNBC, Insider Intelligence

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