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The average cost of a 30-second commercial during last year's Super Bowl was $6.5 million, up more than $2 million over 2016 rates. Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday's NFL championship game to preserve cash or spend ad dollars elsewhere. And EV startup Polestar, whose ad was a success in the 2022 Super Bowl, said it will also not advertise this year. Ferrell also appeared in GM's Super Bowl ad promoting EVs two years ago. Stellantis has not released its ads, while GM, Kia and WeatherTech released their commercials earlier this week.
Jon Wolfenbarger thinks the US economy is already in recession. With growth slowing and the Fed still tightening, Wolfenbarger thinks stocks are due for big losses. The S&P 500 is already down around 20% year-to-date. All of that spells further trouble ahead for stocks, Wolfenbarger said, despite the fact that the S&P 500 has already fallen about 20% in 2022. In a recessionary scenario, Goldman Sachs' David Kostin said the S&P 500 could fall to 3,150, though that is not his base case.
A brutal year for stocks has made Wall Street strategists cautious about what's ahead as most are forecasting a similarly bumpy 2023 with minimal returns. The S & P 500 could tumble more than 16% from Wednesday's close to 3,250 before a strong rally to end 2023 higher. He sees the S & P 500 dropping 20% to the 3,000-3,300 level by the first quarter of next year. The firm noted that S & P 500 companies' third-quarter reports showed margins contracted year over year for the first time since the pandemic. If the economy goes into a recession, Goldman said, the S & P 500 would decline to 3,150.
Binky Chadha of Deutsche Bank says the current bear market rally will probably last into 2023. "High initial valuations and our expected earnings decline (-12% vs an average -15%), point to a -33% decline (S&P 500 3250)," Chadha wrote in a recent note. "MCG & Tech stocks relative to the S&P 500 have underperformed to well below the bottom of their medium-term up trend channel," he said. "We think Tech stocks can bounce tactically through the Q1 squeeze which in our view will be driven by falling rates and rising positioning." Chadha says financials and consumer cyclicals should also have a good run during the bear market rally.
The current bear market rally could continue into the new year before "following the typical recession playbook," according to Deutsche Bank. In the third quarter, Chadha said he sees the the S & P 500 dropping to 3,250. Putting these together points to a -33% decline" from the S & P 500's record high, he said. Deutsche sees the rebound being led by financial stocks, tech and consumer cyclicals. "With the S & P 500 having rallied recently by around 12% from its mid-October lows, our measure of aggregate equity positioning has risen only modestly and remains very low (12th percentile)," he said.
Father's Day: 5 animal dads worse than you
  + stars: | 2022-06-19 | by ( Kristen Rogers | ) edition.cnn.com   time to read: +5 min
Glenn Boozan's "There Are Moms Way Worse Than You: Irrefutable Proof That You Are Indeed a Fantastic Parent" features a few "bad" animal fathers, too. Workman PublishingQuestionable animal fathers include grizzly bears that eat their young when food is scarce, and lions that primarily stand guard and look tough while female lions venture out to hunt and kill. Male pipefish that were less interested in the pipefish mothers were less nurturing toward their young, investing fewer resources in them. David Tipling/Education Images/Universal Images Group/Getty Images“Horses seem like super dads, but, eh, they’re not the best,” Boozan wrote. “Buying a specific swaddling blanket or a different kind of Binky isn’t going to make you a better or worse parent,” Boozan said.
Persons: Glenn Boozan’s, ” Priscilla Witte, Glenn Boozan's, ” Boozan, Pipefish, David Tipling, “ They’ll, Diamanto, can’t, Guenter Fischer, , Boozan Organizations: CNN, Workman Publishing, M University, Royal Society B, Stallions, Diversity, University of Michigan’s Museum of Zoology Locations: Stigmatopora, Edithburgh, Yorke, South Australia, Texas, Camargue, Provence, France, Peru
Total: 6