Mark Zuckerberg said Apple charges "as much as it can" for hardware in an interview with Stratechery's Ben Thompson.
He's said his VR headsets are priced at the break-even point, or even a loss, for Meta.
Zuckerberg has been in "deep, philosophical competition" with Apple since he announced his bid for the metaverse last year.
"It's typically people build hardware and they try to make a profit off of it, where if you're Apple, you build hardware and you charge as much as you can for it," Zuckerberg said.
Zuckerberg said that's Meta's newest VR headset, Quest Pro, is priced at just $1,500.