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☆ Edgy Campaigns Are Out, TikTok Won’t Stop and Other 2023 Predictions for Marketers
▼ + stars: | 2022-12-19 | by ( Patrick Coffee | ) www.wsj.com time to read: +11 min

Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Most campaigns will focus on discounts to customers or showcase the usefulness of a company’s products, he said. Under this form of marketing, ad firms generally get paid upon completion of a desired end, such as a sale or download. In short, consumers should expect less “vacuous virtue-signaling” from marketers in the coming months, according to Mr. Proulx. But these platforms’ very struggles could result in ad bargains for marketers, said Mr. Solomon of Therabody.

☆ Companies are too quick to lay off employees in a recession, one entrepreneur says. Instead, they should focus on retaining valuable 'human capital.'
▼ + stars: | 2022-12-13 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +5 min

Instead, he said, business owners should look at other ways to cut costs. This article is part of Talent Insider, a series containing expert advice to help small business owners tackle a range of hiring challenges. He attributed that outcome to the closer relationships business owners have with their employees. But Niddel said it's not enough to ask employees to take a pay cut if the founder isn't doing so as well. For example, Luzio and her chief operating officer took larger pay cuts than the rest of the staff.

☆ The solution to low productivity and quiet quitting is simpler than most managers realize: It's about making people feel that they matter.
▼ + stars: | 2022-12-12 | by ( Marguerite Ward | ) www.businessinsider.com time to read: +5 min

Meanwhile, more than half of the workforce and "probably more" engaged in quiet quitting this year, according to a June Gallup poll. The solution is simple, but it requires work on the part of leaders to make workers feel like they matter. Managers who don't give their employees a sense of meaning risk higher turnover, increased rates of quiet quitting, and lower productivity. Managers who don't give their employees a sense of meaning risk higher turnover, rates of quiet quitting, and lower productivity. An employee who only gets compliments will begin to wonder whether her manager is being sincere, the Babson professors wrote.

☆ Here's what a 2023 recession could mean for entrepreneurs and how they can prepare
▼ + stars: | 2022-12-08 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +5 min

If we're heading into a recession, entrepreneurs will have to prepare their businesses now. If these predictions are accurate, entrepreneurs will need to begin preparing their businesses now for the challenges ahead. Insider spoke with founders and experts to understand how a recession could affect entrepreneurs' bottom lines and the steps they could take now to prepare. Ryan Niddel, a serial entrepreneur and growth specialist, said a recession was not an ideal time to be in debt. "Even in a recession, there are market sectors that continue to do well or even, in some cases, do better," he said.

☆ Elizabeth Holmes, Donald Trump, and childcare are all contributing to a loss of trust in women leaders
▼ + stars: | 2022-12-03 | by ( Jason Lalljee | ) www.businessinsider.com time to read: +6 min

Trust in women leaders is decreasing across the globe, a new study found. Experts say that the normalization of sexism, as well as perceived failures of some female leaders, may be why. That's on top of reduced childcare options during the pandemic locking many women out of the workforce. The survey, which was taken by over 30,000 people across the G20 countries, found that trust in women as leaders has fallen significantly over the past year. In particular, she pointed out that when Hillary Clinton lost the presidential election to Trump, many media outlets speculated whether America was really ready for a female president.

☆ Don't bank on free returns: 60% of retailers roll out stricter policies
▼ + stars: | 2022-11-25 | by ( Jessica Dickler | ) www.cnbc.com time to read: +4 min

Roughly 60% of retailers said they're making changes to existing returns policies, with fewer promising free returns, according to a recent survey of retail executives. "These adjustments in return policies are not there to cover costs," Kieboom said. "The more money retailers lose on returns the more they have to make up for that by raising prices," Beitelspacher said. How to avoid return feesStill, shoppers love free returns almost as much as they love free shipping. In fact, 98% of consumers said that free shipping was the most important consideration when shopping online, followed by more than three-quarters who said the same about free returns, according to a recent report by PowerReviews.

☆ Free returns may soon be a thing of the past as retailers roll out stricter policies
▼ + stars: | 2022-11-04 | by ( Jessica Dickler | ) www.cnbc.com time to read: +3 min

Crew (which was once well-known for a generous return policy that spanned the lifetime of a garment) have shortened their regular return windows to within a month. Changing the return policy is an easier pill for the costumer to swallow than an increase in the purchase price. "Changing the return policy is an easier pill for the costumer to swallow than an increase in the purchase price." How to avoid return feesStill, shoppers love free returns almost as much as they love free shipping. In fact, 98% of consumers said that free shipping was the most important consideration when shopping online, followed by more than three-quarters who said the same about free returns, according to a recent report by PowerReviews.

☆ Justice Ketanji Brown Jackson's potential impact on corporate America "cannot be overstated"
▼ + stars: | 2022-10-12 | by ( Marguerite Ward | ) www.businessinsider.com time to read: +7 min

Ketanji Brown Jackson was sworn into the Supreme Court in June and is now hearing cases. But political and social tides could be changing: Ketanji Brown Jackson was sworn in as the first Black female Supreme Court justice in June, following Justice Stephen Breyer's retirement. While Biden makes moves in the political sphere, corporate America, too, is trudging forward. Jackson's work in the Supreme Court could inspire leaders in different sectors to further advance diversity, equity, and inclusion, sources said. Tina Opie, a Fortune 500 strategist and an associate professor of management at Babson College, is hopeful about the future of corporate America.

Kanye West’s breakup with Gap Inc. reflects a broader trend of celebrities seeking more control over the brands they create or back. But in this instance, Mr. Shabelman said the friction between Mr. West and Gap fits into a larger development in the world of celebrity marketing. Mr. West “doesn’t need those corporations,” said Anjali S. Bal, an associate professor of marketing at Babson College. Mr. West formally notified Gap on Thursday that his Yeezy LLC fashion brand was terminating his partnership with the apparel chain. More recently, tennis champion Naomi Osaka last year began a media company called Hana Kuma in partnership with SpringHill Co., an entertainment firm co-founded by LeBron James.

☆ What the corporate rule book skips: The unspoken guidelines every Gen Z worker should know to help their career
▼ + stars: | 2022-08-16 | by ( Ebony Flake | ) www.businessinsider.com time to read: +9 min

Most big companies provide comprehensive orientation programs, employee handbooks, and on-the-job lessons to get new hires up to speed. To help recently hired graduates better understand the corporate world, Insider spoke with five human-resources professionals and advisors about their advice for young workers. But Traci Wilk, the chief people officer at The Learning Experience, a national preschool franchise, says new hires especially should demonstrate their curiosity. When determining how to show up for work, new hires should weigh what the culture actually is versus what it professes to be. To that end, Walden advises new hires to sweep their social-media accounts for any posts that could be deemed inappropriate.

Persons: Traci Wilk, David Altman, McKensie Mack, Mack, Sasha Diskin, Sasha Diskin Sasha Diskin, Rob Cross, Leah Scanlan, Scanlan, Wilk, Jeanniey Walden, Walden Organizations: Starbucks, Center for Creative Leadership, Horizon Therapeutics, Babson College, Oak HC

When the enslaved population was first freed, the Freedman's Bank was established to provide a savings and wealth-building tool. Black bank customers lost millions in deposits. When Freedman's Bank closedA short nine years after opening, the Freedman's Bank closed in 1874. The Freedman's Bank collapse destroyed Black people's trust in financial systemsMy grandmother had a bank account. In short, in the African American community, the Freedman's Bank collapse is to finance what the Tuskegee experiments are to healthcare.

☆ How to open a Pure Barre franchise and become wildly successful, according to 2 multiple-franchise owners
▼ + stars: | 2020-01-13 | by ( Elle Hardy | ) www.businessinsider.com time to read: +14 min

Two franchise owners say that it can be hard work but worth it to make your passion your business. Many franchise owners started as Pure Barre devotees before taking the plunge to buy into Pure Barre, which was acquired by boutique workout franchise brand Xponential Fitness in 2018.Insider spoke to two owners of multiple Pure Barre studios to understand how they spun a love of dance-oriented fitness into successful businesses — and along the way have created strong and supportive communities. "It only took one Pure Barre class for me to realize that this workout technique didn't exist where I lived and that I needed to open it as soon as possible. Lean on other franchise owners for supportRoberts said that having connections with other franchise owners like herself has been one of the best things about her work. "Turnaround" opportunities are financial incentives offered by Xponential Fitness to existing successful Pure Barre franchise owners to help transform a struggling studio.

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