Burger King is trying to claw its way ahead in the competitive U.S. burger market through investments in remodels, advertising and new products.
Photo: Justin Sullivan/Getty ImagesYour local Burger King might look a bit fresher, faster, following a $1 billion deal announced by BK parent Restaurant Brands International.
The fast-food holding company is buying its biggest U.S. Burger King franchisee, Carrols Restaurant Group , partly to try to speed up remodels of older domestic restaurants, it said.
RBI said Tuesday that it will pump $500 million into remodeling roughly 600 of Carrols’s BK locations, aiming to wrap up the remodels by 2028, faster than the franchisee would’ve done on its own.
Persons:
Burger King, Justin Sullivan, Burger
Organizations:
BK, Brands, Burger King, Carrols, Group, Carrols’s BK