Disney CEO Bob Iger must decide whether to acquire all of Hulu and fold it into Disney+.
By buying all of Hulu, Disney could integrate its content into Disney+, which would make the flagship Disney streamer a formidable challenger to Netflix.
"You look at the Disney+ bundle with Disney+, Hulu, and ESPN+, and it's a pretty powerful combination," Nispel told Insider.
Currently, the ad versions of Hulu and Disney+ each cost $8 per month while ad-free Hulu and Disney+ cost $15 and $11, respectively.
The consensus among analysts about Disney's Hulu dilemma was neatly summarized by Barton Crockett of Rosenblatt Securities, whose price target implies 26% upside for Disney.
Persons:
Bob Iger, Iger, that's, Joe Bonner, Brandon Nispel, Nispel, Disney's, Wells, Steven Cahall, Cahall, Hulu, Michael Morris, He's, Morris, Disney, Will Iger, Barton Crockett, Crockett
Organizations:
Disney, Hulu, Comcast, Netflix, Wall, Argus Research, KeyBanc, ESPN, TAM, Rosenblatt Securities
Locations:
Hulu