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☆ Can Apple Rescue the Vision Pro?
▼ + stars: | 2024-06-11 | by ( Kevin Roose | ) www.nytimes.com time to read: +1 min

When I first got my hands on an Apple Vision Pro early this year, it felt like magic. I even used the Vision Pro in the back seat of a self-driving Waymo car, which I believe qualifies me for some kind of “Mr. But novelty fades, and today I barely use the Vision Pro at all. Some early adopters returned their Vision Pros for refunds, and lightly used headsets are selling for as little as $2,500 on resale websites. When I took a casual poll of other Vision Pro owners I know — mostly journalists and tech workers — I learned that few of them were using theirs, either.

Persons: Mr, Francisco ”, hasn’t, — Organizations: Apple Vision, Vision

☆ Apple AI: Today’s the day for Apple to reveal its next big thing
▼ + stars: | 2024-06-10 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +7 min

Here’s a closer look at what to expect at Apple’s big event:AI, AI and more AIApple is expected to call its AI initiative “Apple Intelligence” and make it opt-in only. A strategic partnershipIn the spring, Apple was reportedly discussing partnership opportunities with both OpenAI and Google to power its AI tools. That partnership Apple could elaborate on during the opening keynote on Monday. Apple aligning itself with a company and a technology that have yet to win public trust could pose some risks for Apple down the line. Generative AI could potentially propel the headset into another level of personalization and immersion and usher in new use cases for businesses, particularly in the education and medical spaces.

Persons: OpenAI, ”, Tim Cook, Dan Ives, Here’s, –, Siri, ” Thomas Husson, Forrester, Reece Hayden, Apple, ” Hayden, Hayden Organizations: California CNN, Developers Conference, Nvidia, ” Apple, Apple, Apple Intelligence, Bloomberg, CNN, ABI Research, Google, Fortune, Apple Vision, Gartner Locations: Cupertino, California, China, Washington

☆ Apple prepares for its 2024 WWDC event
▼ + stars: | 2024-06-08 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +7 min

CNN —Apple is on the verge of kicking off perhaps its most important event in years as it faces a gauntlet of challenges. Apple is expected to team up with ChatGPT creator OpenAI Jaap Arriens/NurPhoto/Getty Images/FileA strategic partnershipIn the spring, Apple was reportedly discussing partnership opportunities with both OpenAI and Google to power its AI tools. But now the company is believed to have inked a deal with the ChatGPT creator, a partnership Apple could elaborate on during the opening keynote on Monday. Apple aligning itself with a company and a technology that have yet to win public trust could pose some risks for Apple down the line. Generative AI could potentially propel the headset into another level of personalization and immersion and usher in new use cases for businesses, particularly in the education and medical spaces.

Persons: OpenAI, ”, Tim Cook, Dan Ives, Here’s, Siri, Suzanne Plunkett, –, ” Thomas Husson, Forrester, Reece Hayden, OpenAI Jaap Arriens, Apple, ” Hayden, Hayden Organizations: CNN, Developers Conference, Nvidia, ” Apple, Apple, Apple Intelligence, Bloomberg, ABI Research, Google, Fortune, Apple Vision, Gartner Locations: China, Washington

☆ Opinion: Apple can still get back to its golden age
▼ + stars: | 2024-06-07 | by ( Opinion Jeff Yang | ) edition.cnn.com time to read: +10 min

Jeff Yang CNNNaturally, Apple has locked down the details of the revelations it plans on releasing on Monday tighter than Fort Knox. Apple CEO Tim Cook introduces Apple Vision Pro, a mixed reality headset, at Apple Park in Cupertino, CA, on June 5, 2023. What’s the songs-in-your-pocket equivalent for Vision Pro? But so far, if Apple is looking to reclaim its real-world relevance, Vision Pro isn’t it — yet. Let’s hope that at this WWDC, the company defiantly ignores last year’s laughter and continues to look, and think, different.

Persons: Jeff Yang, Bruce ”, “, CNN —, Jeff Yang CNN, OpenAI, Tim Cook, Steve Jobs, Brooks Kraft, Jobs, Cook, Ive Organizations: CNN, Conference, Apple, Huawei, International Trade Commission, Justice Department, Vision, Apple Vision, Apple Inc, Apple Watch, MacBook Air, Twitter, Facebook, mojo Locations: Asian America, America, Knox, China, Cupertino , CA, manila, WWDC

☆ How AI could supercharge the Vision Pro
▼ + stars: | 2024-06-04 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +9 min

It could also boost sales of the pricey Vision Pro, which has reportedly and unexpectedly received a production cut. During its most recent earnings call, CEO Tim Cook said more than half of the Fortune 100 companies have already bought an Apple Vision Pro. But while it’s unclear when generative AI will come to the Vision Pro, Nygugen said: “It’s only a matter of time.”That’s because the Vision Pro is merely just another interface – much like a tablet, laptop, or watch, that touches Apple’s ecosystem. The Vision Pro, the tech giant's $3,499 headset, is its first major release since the Apple Watch nine years ago. “Vision Pro just came out a few months ago and it needs to get its feet under it before it really starts to take off,” Llamas said.

Persons: it’s, Tim Cook, It’s, Siri, “, Tuong, ”, Nygugen, ” Nygugen, Angela Weiss, Ming Chi, Kuo, Jeremy Bailenson, Bailenson, Ramon Llamas, Apple, ChatGPT – Organizations: CNN, Developers, Google, Samsung, Vision, Fortune, Apple Vision, Gartner, Apple, Apple Watch, Getty, Vision Pro, Stanford, VR, IDC, Microsoft, “ Locations: Cupertino , California, New York City

☆ Microsoft confirms layoffs in mixed reality but will keep selling HoloLens 2 headsets
▼ + stars: | 2024-06-03 | by ( Jordan Novet | ) www.cnbc.com time to read: +3 min

Microsoft will lay off some employees who work on mixed reality, a spokesperson told CNBC on Monday. Although the cuts will affect the department that contributes to the HoloLens 2 augmented reality headset, Microsoft plans to continue selling the device. "Earlier today we announced a restructuring of the Microsoft's Mixed Reality organization," the spokesperson said in an email. In addition, we will continue to invest in W365 to reach the broader Mixed Reality hardware ecosystem. In December, Microsoft further reduced investment in augmented reality and virtual reality, which blocks out the surrounding world, when it deprecated Windows Mixed Reality, which included tools for running applications in head-mounted displays.

Persons: Satya Nadella, Apple Organizations: Microsoft, CNBC, Department, U.S . Defense Department, Bloomberg, Nvidia, Vision, Microsoft Ignite, Meta Locations: Redmond , Washington, Seattle

☆ Apple needs its big AI moment
▼ + stars: | 2024-05-24 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

That's made Apple's lack of a big generative AI announcement so far particularly noticeable. However, one big sign an announcement may be coming at WWDC was the unveiling of its M4 chip, which Apple described as an "outrageously powerful chip for AI." The CEO spoke of "big opportunities across our products" for generative AI and promised that Apple is "well positioned" to take on the space. "We think investors will take any generative AI announcement positively," Morningstar tech analyst William Kerwin said. We'd expect any new-gen AI announcement to see strong adoption when released."

Persons: —, they've, chatbot, That's, Dan Ives, Apple, Tim Cook, William Kerwin, Morningstar, Gene Munster, OpenAI, Siri, Ives, Deepwater's Munster, Kerwin Organizations: Service, Developers Conference, Microsoft, Google, Business, Wedbush Securities, Apple, iPad, Morningstar, Deepwater Asset Management, Bloomberg Locations: Cupertino , California, WWDC

☆ OpenAI gives a shoutout to Nvidia — plus, a new industrial stock joins our watchlist
▼ + stars: | 2024-05-13 | by ( Jeff Marks | ) www.cnbc.com time to read: +5 min

Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch — an actionable afternoon update, just in time for the last hour of trading on Wall Street. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch — an actionable afternoon update, just in time for the last hour of trading on Wall Street.

Persons: Jim Cramer, it's, OpenAI, Mira Murati, Jensen Huang, We're, Jim's, Estee, Jim, Jim Cramer's Organizations: CNBC, Microsoft, Nvidia, Dover Corp, Clean Energy, Sustainability Technologies, Club, Vision, Bloomberg, Apple Vision, U.S, Jim Cramer's Charitable Locations: Illinois, Dover, U.S, China, Estee Lauder

☆ Autos analysts pick who can survive China’s cut-throat EV market
▼ + stars: | 2024-05-05 | by ( Evelyn Cheng | ) www.cnbc.com time to read: +6 min

Investment analysts are coalescing around a few potential winners in China's car market after a 10-day auto show in Beijing put the ferocious competition on full display. "This year, we notice[d] a meaningful amount of foreign visitors who are Chinese brands' overseas dealers or importers," JPMorgan analysts said. Open to the public After two days of restricting access only to business and media, the Beijing auto show opened to the general public. Jefferies' analysts estimate the policy could boost China's passenger vehicle sales by 1 million units this year, evenly split between electric and gas-powered models. The analysts highlighted their Chinese car stock picks as Leapmotor, Geely and BYD, all rated buy and listed in Hong Kong.

Persons: Nick Lai, BYD, Tesla, hasn't, Elon Musk, Nezha, Asensing, Zhang Haizhou, Morgan, Lei Jun, Xiaomi, Jefferies, Bank of America Merrill Lynch, Leapmotor, — CNBC's Michael Bloom Organizations: Asia Pacific, JPMorgan, Porsche, Apple Vision, Brands, Mazda, Auto, Morgan Stanley Asia Pacific, EV, Bank of America, Trade, Ministry of Commerce, Volkswagen, VW, Toyota Locations: Beijing, China, Asia, Europe, Nio, Zhejiang, Hong Kong

☆ Are you still using your Apple Vision Pro? Tell me what you do with it — I genuinely want to know.
▼ + stars: | 2024-05-03 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Apple's Vision Pro headset was the buzziest gadget when it was released, but the excitement has fizzled. The hype and anticipation surrounding the Vision Pro were off the charts. Related storiesI got to try it out a little when my colleague Jordan Hart was testing the Vision Pro for her review. (I do have a friend who bought a Vision Pro and returned it). I genuinely am curious about what Vision Pro lovers are doing with theirs.

Persons: I'm, —, Jordan Hart, Jordan, didn't, That's, it's Organizations: Apple, Service, Apple Vision, Vision, Pro, eBay

☆ We're raising our price target on Apple after its big earnings beat and raise
▼ + stars: | 2024-05-02 | by ( Zev Fima | ) www.cnbc.com time to read: +9 min

Earnings per share rose 1% to $1.53, a March quarter record, and exceeded the LSEG consensus estimate of $1.50. This resulted in stronger-than-expected free cash flow, which is more important than operating cash flow because it is cash Apple can ultimately return to shareholders via buybacks and dividends. During the reported quarter, Apple paid over $27 billion to shareholders, including $3.7 billion in dividends and equivalents and another $23.5 billion via the repurchase of 130 million shares. Quarterly results Apple's services sales notched another record, which offset a slight miss in product sales and led to beats on gross and operating income. iPad sales are expected to gain double digits year over year, much better than the 5.9% expected on Wall Street.

Persons: Tim Cook, Cook, we're, Apple, Luca Maestri, Maestri, Jim Cramer's, Jim Cramer, Jim Organizations: Apple, Management, MacBook, MacBook Air, Apple Watch, Fortune, Apple Vision, KLM Airlines, CNBC, Apple Inc, Visual China, Getty Locations: China, Greater China, America, East, Canada, India, Spain, Turkey, Indonesia, WWDC, U.S, Australia, France, Germany, Japan, Shanghai

☆ Apple's falling iPhone sales don't bother Wall Street so long as margins, buybacks are increasing
▼ + stars: | 2024-05-02 | by ( Kif Leswing | ) www.cnbc.com time to read: +4 min

Instead of glaring too much at iPhone revenue, Wall Street chose to focus on the positive. Apple said iPhone sales suffered from a difficult comparison to last year, when sales were elevated after previous shortages. Annual iPhone revenue peaked in Apple's fiscal 2022. While Apple provided some guidance for total revenue, it avoided offering any sort of forecast for iPhone sales. "For the last couple of years we were doing $90 billion and now we're doing $110 billion," Maestri said on the call.

Persons: Tim Cook, Gene Munster, Munster, CNBC's, Apple, Luca Maestri, that's, Dow, Maestri, let's Organizations: Apple, Fifth, Wall, Wall Street, Android, Microsoft, Dow Jones Locations: New York City, There's

☆ Mark Zuckerberg appeared to take a shot at Apple's Vision Pro
▼ + stars: | 2024-04-24 | by ( Ana Altchek | ) www.businessinsider.com time to read: +3 min

Mark Zuckerberg appeared to take a jab at Apple's Vision Pro during Meta's Q1 earnings call. AdvertisementMeta CEO Mark Zuckerberg seemed to take a hit at Apple's Vision Pro in Meta's first-quarter earnings call on Wednesday. The comment appears to show his skepticism of the potential success of a product like Apple's Vision Pro. While Meta's Quest virtual reality headset competes with Apple's Vision Pro, Zuckerberg has said before that he doesn't imagine a future of people walking around with virtual reality headsets. Zuckerberg isn't the one executive at the tech giant to drag the Apple Vision Pro.

Persons: Mark Zuckerberg, —, Zuckerberg, Andrew Huberman, It's, Andrew Bosworth Organizations: Apple's, Ray, Service, Meta, Apple Vision, Vision Locations: Meta's

☆ Bad news for Apple, and Meta: Kids are bored with VR goggles
▼ + stars: | 2024-04-16 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

You'd think teens would be early adopters of devices like the Apple Vision Pro and Meta's Quest. But a new Piper Sandler survey shows 56% of teen VR device owners rarely use them. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.

Persons: Piper Sandler, —, Meta Organizations: Apple Vision, Service, Business

☆ Bad news for Apple and Meta: Kids are bored with VR goggles
▼ + stars: | 2024-04-16 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

Persons: Piper Sandler, —, Meta Organizations: Apple Vision, Service, Business

☆ A popular YouTuber's negative video of Humane's AI Pin raises questions about critical reviews in the age of innovation
▼ + stars: | 2024-04-16 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at a critical tech review that caused a bit of a stir on social media . AdvertisementIn a 25-minute video , Brownlee details all the issues he encountered using the AI device. Earlier this year, a negative video of Fisker's Ocean SUV by Brownlee also made waves on social media . Mario Tama/Getty Images; Chelsea Jia Feng/BICritical reviews in the age of innovation raise some interesting questions. Last week's drop among tech stocks shouldn't scare away investors , according to Wedbush.

Persons: —, Michael Pollan, Roy Rochlin, Marques Brownlee, Brownlee, X, Mario Tama, Chelsea Jia Feng, It's, Insider's Peter Kafka, Peter, Katie Notopolous, Goldman, David Solomon, Kevin Winter, Eric Newcomer, Rebecca Zisser, Caitlin Clark, Morgan Stanley, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, YouTube, Apple, Apple Vision, Humane, America, JPMorgan, National Bureau, Statistics, Amazon Prime, Street Journal, Justice Department, Ticketmaster, United Airlines, Bank of America, The Locations: San Francisco, New York, Tokyo, London, Dublin

☆ CEO explains why E.l.f Beauty launched an app for Apple's Vision Pro
▼ + stars: | 2024-04-09 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

E.l.f Beauty CEO Tarang Amin told CNBC's Jim Cramer on Tuesday why his company launched an app on Apple 's new virtual reality headset, the Vision Pro, saying it's important to try new things. "So, the Apple Vision Pro is a continuation of — we're going to constantly test and learn on new frontiers and delight our community." According to Amin, a lot of E.l.f Beauty's success is because it is not "not dependent on any one platform, or any one way of going to market." But Wall Street worried about the state of the industry last week after Ulta Beauty's CEO Dave Kimball warned that demand for beauty products was slowing at a Wednesday conference hosted by JPMorgan . "We see the same thing at Ulta as we see with other customers: E.l.f is their most productive brand."

Persons: Tarang Amin, CNBC's Jim Cramer, Amin, Piper Sandler, E.l.f, Ulta, Dave Kimball, he's Organizations: Apple, Vision, Target, Walmart, JPMorgan

☆ Green Bubble Stigma: Apple's Genius Marketing Trick to Make iPhones Cool
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

One thing that is definitely not "cool," it seems, is having a green text bubble. In the filing, it says people without Apple devices often feel a "social stigma, exclusion, and blame for 'breaking' chats where other participants own iPhones." "Brands that have a really well-established image, Apple's cool image, for instance, that they worked on to establish over the years — consumers really see that as a legitimate signal of their own coolness to themselves and other people." Consumers really care about using products and brands to express who they are to themselves and the world around them. And if you've ever watched "Ted Lasso" or anything else on Apple TV+, you've perhaps noticed iPhones and Apple products are ubiquitous.

Persons: Apple, Steve Jobs, you've, Ted Lasso, Louis Vuitton, Joseph Nunes, they're, They're, Joshua Clarkson, Nunes, that's, doesn't, Ordabayeva, Emily Stewart Organizations: Apple, Justice Department, Dartmouth's Tuck School of Business, Brands, Samsung, Google, Motorola, USC Marshall School of Business, University of Cincinnati, Consumers, Business Locations: New Jersey, Cupertino , California, iMessage

☆ 'Green Bubble Stigma' Shows Apple's Power to Create a Prestige Brand
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

☆ Where are the Apple Vision Pro's killer apps?
▼ + stars: | 2024-04-01 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

Where's the killer app for the Apple Vision Pro? AdvertisementRemember back in February, when Apple launched its Apple Vision Pro headset and there was a flurry of interest in the $3,500 goggles? He notes that when Apple Vision Pro launched in February, it had four immersive video experiences available, and now there are … five. It's worth noting that Thompson isn't an Apple Vision Pro naysayer. And maybe that will happen (though people expecting an Apple Vision Pro that looks and weighs like a pair of Ray-Bans may not ever get what they want).

Persons: Ben Thompson, Apple, —, I've, Thompson, It's, you've, it's Organizations: Apple, Tech, Service, Apple Vision, NBA, Apple Vision Pro

☆ Sam Altman's act may be wearing thin
▼ + stars: | 2024-03-26 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking into how some in Silicon Valley are starting to sour on OpenAI's Sam Altman . AdvertisementFrom hardball tactics when raising funds to relentless self-mythologizing about his role in the future of tech, Altman's act is wearing thin on some . Even VCs uninterested in AI deals are quickly becoming servants to Altman's AI empire. Big market, fall hard.

Persons: —, Baltimore's Francis Scott Key, Sam Altman, Alastair Grant, Rebecca Zisser, Darius Rafieyan, Altman, Elon Musk, à, Steve Jobs, VCs, Samantha Stokes, Eric Baradat, Torsten Slok, David Rosenberg, BofA, Drew Watson, Birkin, Abanti Chowdhury, Elon, Don Lemon, that's, Musk, Mark Zuckerberg, Google's, Meta, Dave Calhoun, Aaron Schwartz, Adam Neumann, Neumann, Robert F, Kennedy Jr, Dan DeFrancesco, Hallam Bullock, George Glover, Grace Lett Organizations: Business, Service, Baltimore Fire Department, Tech, Apple Vision, NFL, ChatGPT, Kruze Consulting, Apollo Global Management, Federal Reserve, Bank of America, Abanti, Getty Images, Street Locations: Silicon Valley, Plenty, Big, Orlando, New York, London, Chicago

☆ My Apple Vision Pro nightmare
▼ + stars: | 2024-03-26 | by ( Albert Fox Cahn | ) www.businessinsider.com time to read: +12 min

So when the Apple Vision Pro arrived, I was giddy with excitement to dive into the type of toy I'd dreamt of since childhood. The Vision Pro tries to answer the question of how you can use a computer without a mouse or keyboard. Apple Vision Pro marks the foundation of a new architecture of total digital isolation. Apple touted your ability to use the Apple Vision Pro to connect to your laptop, simulating a screen for your device. In the end, I followed the path of so many other Vision Pro early adopters and became an early returner.

Persons: Apple's, it's, peck, Apple, audibly, hadn't, Newton, keystroke, I've, I'd Organizations: Sony, Apple Vision Pro, Vision, Apple, Department of Justice, Disney, Cupertino colossus Locations: New York

☆ These are the 3 Apple patents analysts say could hit the production line
▼ + stars: | 2024-03-24 | by ( Aaron Mok | ) www.businessinsider.com time to read: +5 min

Analysts predict which Apple patents are likely to become products. An Apple Watch with a camera, a hand wearable for the Vision Pro, and offline Siri may be possible. He identified three Apple patents he believes the company will likely make. AdvertisementThe patents Saini identified as "highly probable" include:1) An Apple Watch with a cameraApple's patent illustration of an Apple Watch with a camera. "Apple has been silently doing a lot of research on AI," analyst Saini said when asked about Apple's patents related to AI.

Persons: Siri, —, Apple's, Ming, Chi Kuo, Anmol Saini, Saini, Gene Munster, Munster Organizations: Apple, Apple Watch, Vision, Service, GreyB, United States Patent, USPTO, Asset Management, Bloomberg, Google, US Department of Justice

☆ Virtual-reality concerts could redefine the live-music experience — but it'll take more time
▼ + stars: | 2024-03-13 | by ( Ngozi Nwanji | ) www.businessinsider.com time to read: +8 min

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. The enigmatic singer Teflon Sega, who performs as a virtual-reality avatar, also worked with Wave to put on a virtual concert in 2022. Why artists and fans are interested in VR concertsThe appeal of VR concerts lies heavily in their experimental nature. Sarah Malkin, the director of metaverse entertainment content at Meta, told BI that the virtual concerts served both creative and strategic purposes. Over three months, the artist's VR concert was available to watch at select theaters in different cities.

Persons: Travis Scott, —, Justin Bieber, John Legend, Calvin Harris, Victoria Monét, Jack Harlow, Jorja Smith, Sarah Malkin, AmazeVR, Megan Thee, Steve Lee, Malkin, Cat's, Jason Diamond, Diamond, Lee, There's, Amy Dorsey Organizations: Sega, Companies, Meta, Service, Business, Forbes, Wave, Meta Quest, VR, Sony Music, Diamond Bros, Detroit, Arris Composites, Apple Vision, Food and Drug Administration, Dorsey Pictures Locations: AmazeVR

☆ 'Inception attacks' on Meta VR headsets can trap users in a fake VR environment, researchers found
▼ + stars: | 2024-03-13 | by ( Grace Eliza Goodwin | Kelsey Vlamis | ) www.businessinsider.com time to read: +4 min

Researchers have exposed a potential security vulnerability in Meta's VR headsets, a new study says. The so-called "inception attack" allows an attacker to spy on and control a user's VR environment. The headset also had to be in developer mode, which the researchers said many Meta Quest users keep enabled in order to get third-party apps, adjust resolution, and take screenshots. Researchers created cloned versions of the Meta Quest Browser and VRChat app. AdvertisementTo test the inception attack process with real people, researchers had 27 study participants interact with VR headsets while they carried out the attack.

Persons: —, Mark Zuckerberg, Zuckerberg, what's, Meta Organizations: VR, Service, University of Chicago, Apple Vision Pro, MIT Technology, Meta, Business

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