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Watch: Putin Visits Occupied Ukrainian City of Mariupol
  + stars: | 2023-03-19 | by ( ) www.wsj.com   time to read: 1 min
Could ChatGPT Help Land Your Next Job? More job seekers are turning to artificial-intelligence chatbot ChatGPT for help improving their resumes. But some bosses are trying to figure out how to assess candidates who use the tool. WSJ personal tech reporter Ann-Marie Alcántara joins host Zoe Thomas to discuss what this means for the hiring process. Photo illustration By RACHEL MENDELSON/THE WALL STREET JOURNAL, Picture ALLIANCE/GETTY IMAGES, ISTOCK (5)
It was an unexpected problem. Earlier this year, Christina Qi, the chief executive of market data company Databento, noticed almost every job application included exactly what she was looking for. The company prompts candidates to write a tweet and a press release about microwave towers, a niche topic that requires research, Ms. Qi said. Normally, most candidates fail the test. This time all five passed.
It was an unexpected problem. Earlier this year, Christina Qi, the chief executive of market data company Databento, noticed almost every job application included exactly what she was looking for. The company prompts candidates to write a tweet and a press release about microwave towers, a niche topic that requires research, Ms. Qi said. Normally, most candidates fail the test. This time all five passed.
When we play songs on Spotify to get us through the day, they can be intimate—and sometimes also publicly visible. Many people have sharing settings enabled on the music-streaming service, making it easy for friends or strangers to find out what they’re listening to, and by extension, what they’re doing or how they’re feeling. A guilty pleasure (“MMMBop,” anyone? ), your repeat listen (yes, Taylor Swift’s “Midnights”) or a playlist name may reveal personal information to those who are snooping.
Almost out of the blue, it has become popular to use artificial intelligence to generate bedtime stories, love letters, high-school essays, even mental-health guidance (not to mention award-winning artwork). Many people aren’t comfortable with bot-created content and may feel tricked. Researchers and other programmers have taken it upon themselves to build tools to help people figure out what has sprung from the mind of a human, and what was cobbled together by a bot. But in a period of rapid advancement such as this, any tool can have a hard time keeping up.
The Milwaukee Public Library started its TikTok account in June. It already has millions of views and accumulated more than 85,000 followers. An older woman walks up to the library’s manga graphic-novel section. More text appears: “I’m 90.”The 12-second video produced by the Milwaukee Public Library has attracted more than 10 million views across TikTok and Instagram since November. A quick scroll through the library’s TikTok videos reveals a host of memes and pop-culture parodies featuring Wednesday Addams, Amelia Bedelia and a gaggle of “Stranger Things” cast wannabes.
People are collecting Dash Mini Waffle Makers, which come in a variety of colors, patterns and shapes. If you’re thinking about bringing a mini waffle maker to a white elephant gift exchange this week, don’t be surprised if you get one in return. One of the season’s hottest buys is a puny kitchen gadget that cooks 4-inch waffles, one at a time: the $12.99 Dash Mini Waffle Maker from StoreBound, a New York-based housewares company. The waffle’s cute size and the device’s cute price—often $10—have made them popular props for TikTok videos, whether people are showing off their growing collection or not-quite-waffle creation. Also adding to the allure is that different models produce different waffle shapes, including Christmas trees, hearts and stars.
Who knew artificial intelligence could be so entertaining? Case in point is ChatGPT, a free AI chatbot that has probably been all over your social feeds lately. In need of homework help? “Who was George Washington Carver?” produces an answer worthy of Wikipedia. But it can get creative, too: “Write a movie script of a taco fighting a hot dog on the beach” generates a thrilling page of dialogue, humor and action worthy of YouTube, if not quite Netflix :
Who knew artificial intelligence could be so entertaining? Case in point is ChatGPT, a free AI chatbot that has probably been all over your social feeds lately. In need of homework help? “Who was George Washington Carver?” produces an answer worthy of Wikipedia. But it can get creative, too: “Write a movie script of a taco fighting a hot dog on the beach” generates a thrilling page of dialogue, humor and action worthy of YouTube, if not quite Netflix:
The holiday season is here—and so are the stresses that go with shopping for gifts. For years, shoppers have struggled with fake reviews on Amazon and influencers hawking products for pay on their feeds. Now, they’re also facing rising inflation and shorter return windows.
A new haircut, a bad day at work, the onset of seasonal affective disorder—so many things can be attributed to what people are calling a “menty b.”A nickname for “mental breakdown,” the term has gained traction among Instagram and TikTok users, many of whom work it into their usernames and posts as a light way of describing emotionally heavy times. Etsy shops sell sweatshirts, hats, laptop stickers, keychains and mugs emblazoned with “menty b.”
TBH was hot. Five years ago, the app, which prompted teens to compliment one another, topped Apple ’s App Store charts and quickly amassed millions of users in the coveted high-school demographic. Facebook snapped it up less than three months after launch—and soon shut it down. Now one of TBH’s co-creators is back with Gas, a nearly identical iPhone app. Gas asks teens multiple-choice questions about people in their school, letting them choose yearbook-style superlatives such as “the most beautiful person you have ever met” or the classmate who is “never afraid of getting in trouble.”
Several times a week, hundreds of people log onto Amazon’s Twitch service to watch a Betty Boop-like cartoon character named Pumpkin Potion. Wearing a spider-web-pattern dress, she plays piano and chats with the audience about what’s going on in her life for up to seven hours at a time. She selects tunes from videogame franchises such as Zelda and Pokémon and sometimes sings along. Fans react with song requests, virtual applause and comments. In nine months, Pumpkin has attracted more than 15,000 followers.
Marketing and Media News
  + stars: | 2022-09-19 | by ( Megan Graham | Katie Deighton | Patrick Coffee | ) www.wsj.com   time to read: +2 min
ChargePoint, the largest U.S. producer of EV charging stations, is rolling out an advertising display businessFriction over a new marketing direction follows years of challenges for the storied electronics chain. Many luxury-good sellers aren’t feeling the same pressure to cut marketing budgets that has hit other categories in recent months, thanks to a booming market for costly cars, travel packages and other premium products. Tennis Styles Fuel Seasonal Marketing Strategies The U.S. Open will put tennis fashion back in the spotlight, but consumers are increasingly embracing the sport’s look year-round. Large Ad Agency Networks Have Resisted the Economic Downturn—So Far Top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers and broadcasters, but their outlooks for the years to come remain uncertain. Web3 Brands Try Serving Customers in the Real World Solana, SuperPlastic and Doodles are using interactive experiences to reach consumers who aren’t already NFT converts
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