The trials and tribulations of Gwyneth Paltrow's lifestyle brand, Goop, have been well-documented. Just this month, Paltrow's company made headlines for settling a $145,000 lawsuit over claims that its vaginal eggs could balance hormones, admitting that some of its magazine's outlandish health advice may not work, and for selling $30 repellent for "psychic vampires." Despite the controversies, Goop seems to be going from strength to strength. A source recently told The New York Times that the company was worth $250 million and they just opened a pop-up in London's affluent Notting Hill. With the lure of vaginal eggs and vampire repellent impossible to resist, Business Insider's London bureau decided to drop in on Goop's new outpost to check out its most outrageous wares.

---