When Mary Margaret Boudreaux started "taking social media seriously," she had 1,500 Instagram followers. Less than a year later, Boudreaux made over $8,000 in a month and now has about 20,000 followers. She now has about 20,000 followers on Instagram and about 27,000 on TikTok. Most deals — about 80% — are for Instagram, Boudreaux said, with a small percentage of collaborations occurring on TikTok. She shares tips on how to start monetizing content, land brand deals, and grow on TikTok and Instagram.

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