Productivity startups boomed as a result, but the downturn will give large suites an advantage. Only productivity tools that carve out new niches or address new challenges will have a chance. Startups building new categories are more likely to surviveWhile the downturn makes it harder for productivity and collaboration startups to grow, experts say it's not impossible. Many of the most popular productivity startups address collaboration problems that aren't solved by the existing software tools or are creating a new category of workplace tools. Companies like Miro, Figma, and Canva are creating a new category of visual collaboration tools aimed at remote teams.

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