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But it’s the crucial step in the creative process that takes work that’s decent and can turn it into something great. [You can listen to this episode of “The Ezra Klein Show” on the NYT Audio app, Apple, Spotify, Amazon Music, Google or wherever you get your podcasts.] Adam Moss is widely known as one of the great magazine editors of his generation: He remade The New York Times Magazine in the late 1990s and early 2000s, and during his 15 years as editor in chief of New York magazine, shaped that outlet into one of the greatest print and digital publications we have. It’s a celebration of the hard, human work that goes into the creative act. It’s a book, really, about editing.
Persons: , Ezra Klein, Adam Moss, he’s Organizations: Apple, Spotify, Amazon Music, Google, New York Times Magazine, New York
Meta CEO Mark Zuckerberg will very likely end up the ultimate winner in the most recent push to force a sale or ban of Chinese-owned TikTok. The House passed a TikTok "ban" or forced sale as part of a bill on military aid for Ukraine and Israel. A year ago, BI's Grace Kay wrote that TikTok legislation would be like "an early Christmas present" for Zuckerberg. Instagram had more growth and downloads last year than TikTok, and after Instagram faced an existential crisis, it's having a surprising comeback.) If ByteDance ends up selling TikTok to a US company, it's hard to imagine it will be a smooth transition.
Persons: , Zuck —, Mark Zuckerberg, Joe Biden, it'll, Zuckerberg's Meta, BI's Grace Kay, Zuckerberg, Instagram, Adam Mosseri, TikTok, there's, ByteDance, Steven Mnuchin Organizations: Service, Business, Zuckerberg's, Meta, YouTube, Big Tech Locations: Ukraine, Israel
Instagram is offering cash bonuses to creators who post content to the Meta-owned app with new programs. While the company had previously doled out cash to creators who posted engaging videos, this time it's also compensating users for posting photos. Instagram is "testing" a "Spring Bonus," a seasonal program that pays creators for engagement on reels, photo carousels, and single-image photo posts, a Meta spokesperson confirmed to Business Insider. The current Spring Bonus had previous iterations as a "holiday bonus" and "New Year's bonus," and is now only available in the US, Japan, and South Korea. Mike Potter, who runs the Instagram account @grippingfoodwithforce, told BI he was notified about the Spring Bonus on March 29.
Persons: Jackson Weimer, Weimer, Mike Potter, @grippingfoodwithforce, Potter, Adam Mosseri, Mosseri, Instagram, TikTok Organizations: Business, BI, Facebook, Twitter, Street Journal Locations: US, Japan, South Korea, Instagram's
How Instagram got its mojo back
  + stars: | 2024-03-19 | by ( Katie Notopoulos | ) www.businessinsider.com   time to read: +8 min
AdvertisementSensor Tower shows that Instagram downloads were up 20% in 2023 compared to 2022, in contrast to TikTok's 4% year-over-year growth. Instagram beat TikTok not only in growth, but sheer volume of app downloads in 2023: Instagram had 767 million while TikTok had 733 million. One reason is Threads, the newly launched Twitter competitor, which requires an Instagram account and may have prompted some people who were curious about Threads to re-download Instagram. AdvertisementTikTok is getting oldAt the same time, TikTok, once the main existential crisis for Instagram (well, probably still is), is faltering. In 2014, that same age group (which we are trying not to refer to as middle-aged) accounted for only about 20% of Instagram users.
Persons: Instagram, TikTok, , I've, aren't, Kim Kardashian, Kylie Jenner, Adam Mosseri, Instagram hasn't, Ryan Broderick, Pew, You'd, let's, ByteDance, I'm Organizations: Service, The New York Times, Meta, The, Schools, Boston Globe Locations: Europe, Valencia, Massachusetts
How Instagram is beating TikTok
  + stars: | 2024-03-18 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com   time to read: +2 min
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. "Instagram already has reels, and it already caters to a broader audience because it has those other social-media features," explained Abe Yousef, a senior insights analyst at Sensor Tower. Both TikTok and Instagram did not respond to a request for comment.
Persons: Instagram isn't, TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Business
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. And unlike TikTok, it's been careful lately not to shove unpopular features like shoppable videos in users' faces. Both TikTok and Instagram did not respond to a request for comment.
Persons: , TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Service, Business
New York CNN —What constitutes “political” content? “Our goal is to preserve the ability for people to choose to interact with political content, while respecting each person’s appetite for it,” Mosseri explained. “Meta seems unable to define ‘political’ content,” Charlie Warzel, a staff writer at The Atlantic who covers the intersection of technology, politics, and culture, told me. According to Meta’s Ad Library, the company has raked in more than $4 billion in political and social issues ad spending since 2018. It’s not just limited to social issues.
Persons: Meta, Mark Zuckerberg, Adam Mosseri, ” Mosseri, Elon Musk’s, , ” Judd Legum, , Mark Cuban, Charlie Warzel, Mosseri, ” Parker Malloy, It’s, Taylor, Jimmy Kimmel, Warzel Organizations: New York CNN, Popular Information, Washington , D.C, Meta, Meta’s Ad Locations: New York, Washington ,
Meta will begin testing a system that allows posts from its microblogging platform Threads to appear on other social media services, CEO Mark Zuckerberg said Wednesday. The fediverse is still tiny compared to Threads, with about 11 million users, the vast majority of them on Mastodon. Adam Mosseri, head of Instagram, wrote on Threads that the platform is starting with the ability to follow Threads users from other ActivityPub platforms, adding that the ability for Threads users to follow accounts from other platforms is in the works. If Threads goes through with full ActivityPub integration, people will be able to follow Threads users and see their posts without having to join the platform (Threads currently forces users to sign up through an Instagram account). Similarly, Threads users will be able to follow users and see posts from across ActivityPub's network.
Persons: Mark Zuckerberg, Zuckerberg, Evan Prodromou, It's, X, Adam Mosseri, Instagram, Mike McCue, Flipboard, Christine Lemmer, Webber Organizations: Meta, Mozilla Locations: Europe, United States, Israel
The federal complaint calls for court orders prohibiting Meta from the practices the attorneys general allege violate the law. Civil penalties could add up to hundreds of millions of dollars, as Meta allegedly hosts millions of users who are teens and children. However, despite the company’s internal research confirming concerns with social comparison on its platforms, the lawsuit alleges Meta refused to change its algorithm. Eight additional attorneys general sued Meta last month in various state courts, making similar claims to the massive multistate federal lawsuit. Florida sued Meta in its own separate federal lawsuit, alleging the company misled users about potential health risks of its products.
Persons: Meta, “ Meta’s, ” Meta, Antigone Davis, “ We’ve, , Instagram, Adam Mosseri, “ Meta, Letitia James, ” James, Frances Haugen, Brian Fung Organizations: CNN, Meta, COPPA, Facebook, , “ Social Locations: New York, Florida
But much of the evidence cited by the states was blacked out by redactions in the initial filing. Now the unsealed complaint, filed on Wednesday evening, provides new details from the states’ lawsuit. Using snippets from internal emails, employee chats and company presentations, the complaint contends that Instagram for years “coveted and pursued” underage users even as the company “failed” to comply with the children’s privacy law. The unsealed filing said that Meta “continually failed” to make effective age-checking systems a priority and instead used approaches that enabled users under 13 to lie about their age to set up Instagram accounts. It also accused Meta executives of publicly stating in congressional testimony that the company’s age-checking process was effective and that the company removed underage accounts when it learned of them — even as the executives knew there were millions of underage users on Instagram.
Persons: Instagram, Meta “, , ” Adam Mosseri, Mosseri, Meta, Organizations: redactions, Meta
Threads was a great place to get news on the OpenAI drama over the weekend. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Then, the biggest recent breaking news story in tech and business unfolded over the weekend with Sam Altman's shocking exit from OpenAI. It was the perfect test to see if Threads was up for a breaking news event. She also posted the same stuff to Threads, but as she pointed out — ironically — Threads doesn't "thread" posts properly, making a continuing story confusing to follow.
Persons: Meta execs, It's, , Instagram, Adam Mosseri, we're, Sam Altman's, Altman, Satya Nadella, Marissa Mayer, Kara Swisher, Swisher, Elon Musk, — Steve Liesman Organizations: Service, Meta, Twitter, Microsoft, Veteran, Elon, Disney, Apple Locations: OpenAI
Accounts on Threads were also established for the first lady and second gentleman as well as for the White House itself. White House officials repeatedly rebuked Musk for what they called "anti-semitic rhetoric" on X over the last week. Several major advertisers including Apple and Disney subsequently paused their spending on X. Musk defended himself on Sunday, without apologizing or rescinding his statements. The White House said in a statement to CNBC that the launch of the new Threads accounts "has been in process for several weeks." Here's what Biden said in his first post on Threads:"Folks, it's President Biden.
Persons: Joe Biden, Andres Manuel Lopez Obrador, Kamala Harris, Elon Musk's, Musk, Adam Mosseri, Biden, it's, hasn't Organizations: Economic Cooperation, Elon, Defamation League, White House, Apple, Disney, Twitter, CNBC, America Locations: Asia, San Francisco , California, U.S, White, America, China
A new Threads feature will allow users to delete their accounts without also deleting their Instagram accounts. AdvertisementAdvertisementMeta is rolling out a new highly-anticipated feature on Threads that will finally allow users to delete their account without also having to delete their Instagram account. He wrote: "First: we're rolling out a way for you to delete your Threads profile separately from your Instagram account." A notice on Instagram's Help Centre warns users: "Deleting your Threads profile won't also delete your Instagram account. However, deleting your Instagram account will also delete your Threads profile because it's managed by your Instagram account."
Persons: Meta, Elon Musk's, , Adam Mosseri, Mosseri, it's, X — Organizations: Twitter, Service, Facebook, Help
During the third quarter, the Facebook app's daily active users grew by 1.5% and monthly active users grew by 1.8%, according to data from Apptopia. Instagram's daily users grew by 1.5% and monthly users grew by 1.6%. In its quarterly report , Meta said Facebook's total number of daily users, including web users, grew by 5%, while monthly users grew by 3%. There is one metric where TikTok still has Facebook and Instagram beat: how long the average user spends on the app. Instagram's average user spends 58 minutes a day on the app, while the average Facebook user spends about 45 minutes.
Persons: TikTok, Mark Zuckerberg, China's Bytedance, Evercore, Meta, Instagram, Adam Mosseri, Zuckerberg, Kali Hays Organizations: Meta, Facebook, Evercore, Twitter Locations: Apptopia, Instagram, SensorTower, TikTok, khays@insider.com, @hayskali
The filing suggests that many of the executives who publicly dismissed the seriousness of Instagram’s potential harm to young users had long warned about them. Photo: Niharika Kulkarni/Zuma PressMeta Platforms Chief Executive Mark Zuckerberg repeatedly dismissed warnings from senior company officials that its flagship social-media platforms were harming young users, according to unsealed allegations in a lawsuit filed by Massachusetts. According to the suit, as early as 2019, Meta’s head of responsible innovation was telling Zuckerberg that mounting evidence showed the net effect of their platforms on user well-being was negative. Around that time, multiple executives, including Instagram head Adam Mosseri , were pushing for the company to ban filters that mimic plastic surgery due to concerns they were harming the mental health of women and teens.
Persons: Niharika Kulkarni, Mark Zuckerberg, Zuckerberg, Adam Mosseri Locations: Massachusetts
It claims that Mark Zuckerberg ignored global affairs boss Nick Clegg's calls for more investment in teen wellbeing. It also says he vetoed work to ban cosmetic surgery filters that experts said were harmful to mental health. AdvertisementAdvertisementMark Zuckerberg ignored top Meta executives' requests to tackle child safety concerns, according to a lawsuit filed by the Massachusetts attorney general. AdvertisementAdvertisementClegg added that its current wellbeing work was "both understaffed and fragmented," according to the complaint. But the suit says that Zuckerberg "ignored Clegg's request for months" while Meta's leadership continued to publicly advocate for the need to invest in wellbeing.
Persons: Mark Zuckerberg, Nick Clegg's, , Meta, Nick Clegg, Clegg, Zuckerberg, DANIEL LEAL, Adam Mosseri, Andrew Bosworth Organizations: Meta, Service, Injury, Getty Locations: Massachusetts
The disclosures highlight Zuckerberg’s sway over decisions at Meta that can affect billions of users. And they also shed light on tensions that have occasionally arisen between Zuckerberg and other Meta officials who have pushed to enhance user well-being. In response to the newly unsealed communications, Meta spokesman Andy Stone said such image filters are commonly used in the industry. “These unreacted documents prove that Mark Zuckerberg is not interested in protecting anyone’s privacy or safety. “Clegg’s comments follow a pattern and practice at Meta where employees repeatedly flagged under-investment in well-being tools, despite having the research,” Qureshi said.
Persons: Mark Zuckerberg, , Zuckerberg, Adam Mosseri, Global Affairs Nick Clegg, Karina Newton, Fidji Simo, Margaret Gould Stewart, Simo, Mosseri, Stewart, Newton, Andrew Bosworth, Andy Stone, ” Stone, , Stone, Meta, Clegg, Frances, Instagram, Haugen, ” Zuckerberg, Susan Li, Li, David Ginsberg, Ginsburg, Li “, Arturo Bejar, Bejar, Instagram’s, ” Bejar, I’ve, , Sacha Haworth, Zamaan Qureshi, ” Qureshi Organizations: CNN —, Facebook, Global Affairs, Massachusetts, Meta, CNN, ” Tech, Technology, Tech Locations: Massachusetts, United States, Mosseri
A second Meta whistleblower testified before a Senate subcommittee on Tuesday, this time describing his fruitless efforts to flag the extent of harmful effects its platforms could have on teens to top leadership at the company. Meta leadership was aware of prevalent harms to its youngest users but declined to take adequate action to address it, Bejar told lawmakers on Tuesday. "When I returned in 2019, I thought they didn't know," Bejar testified. Part of the issue, according to Bejar, is that Meta directs resources toward tackling a "very narrow definition of harm." If one user restricts a second user, only the second user will be able to see their own comments on user one's posts.
Persons: Arturo Bejar, Instagram, Bejar, Frances Haugen, Blumenthal, Chris Cox, Cox, Haugen, Mark Zuckerberg, Sheryl Sandberg, Adam Mosseri, Zuckerberg, he'd, Sandberg, Mosseri, Andy Stone, Stone Organizations: Facebook, Privacy, Technology, Capitol, Lawmakers, Law, Meta, Senate Locations: Washington
Washington CNN —Meta’s top executives, including CEO Mark Zuckerberg, ignored warnings for years about harms to teens on its platforms such as Instagram, a company whistleblower told a Senate subcommittee on Tuesday. Meanwhile, both parties have united behind blaming Meta for contributing to a nationwide mental health crisis. Bejar’s research “is basically a smoking gun,” Haugen told CNN in an interview Tuesday. “Every day countless people inside and outside of Meta are working on how to help keep young people safe online,” said Meta spokesman Andy Stone in a statement. He said everyday Americans understand “the harm being done” and compared it to harms from smoking.
Persons: Washington CNN —, Mark Zuckerberg, Meta, Arturo Bejar, Bejar, Zuckerberg, Bejar’s, ” Bejar, Frances Haugen, Instagram, ” Haugen, , Sheryl Sandberg, , Andy Stone, Stone, Connecticut Democratic Sen, Richard Blumenthal ., Josh Hawley, Tennessee Republican Sen, Marsha Blackburn, Adam Mosseri, Sandberg, Chris Cox, Mosseri, ” Blackburn, Louisiana Republican Sen, John Kennedy, we’re, ” Meta, Blumenthal, Cox, Haugen, Hawley, ” Blumenthal, ” CNN’s Samantha Kelly Organizations: Washington CNN, Washington CNN — Meta’s, Facebook, Wall, Meta, CNN, Connecticut Democratic, Big Tech, Tennessee Republican, Louisiana Republican, Wall Street, “ Big Tech, Tobacco Locations: Connecticut, Richard Blumenthal . Missouri, Instagram
The new feed will only show posts from users who have paid for Meta's Verified subscription. Social media giants like Meta and X are looking to get more users to pay for their platforms. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The ability to post in the new verified channel will be available for all users who pay for Meta's verified badge. The paid subscription, which was announced by Mark Zuckerberg in February , costs $12 on the web and $15 on the Instagram app.
Persons: Adam Mosseri, , Mark Zuckerberg, Zuckerberg, Elon Musk Organizations: Meta's, Social, Service, Meta, Facebook, Twitter Locations: Australia, New Zealand, Europe
Mark Zuckerberg is making good on his promise to accelerate the use of Threads. "I'm highly confident that we're gonna be able to pour enough gasoline on this to help it grow," Zuckerberg said. As the app has matured quickly in recent weeks, users have started to return and downloads have continued to rise. So far in October, Threads has hovered around 33 million daily active users and 120 million monthly active users, according to data from Apptopia, up from about 25 million daily users and 100 million monthly users in July. "A big thank you to everyone who's made Instagram and Threads what they are today," Adam Mosseri, head of Instagram, wrote on Threads about the event.
Persons: Mark Zuckerberg, Elon, Zuckerberg, it's, who's, Adam Mosseri, Instagram, Jorge Caballero, Angelo Zino Organizations: Twitter, Facebook, Meta Locations: Apptopia, Instagram DMs, New York, monetize
The head of Instagram’s Threads app, an X competitor, reiterated that his social network would not amplify news. The company has laid off news employees in two recent team reorganizations, and some publishers say traffic from Google has tapered off. If it wasn’t clear before, it’s clear now: The major online platforms are breaking up with news. Publishers seem resigned to the idea that traffic from the big tech companies will not return to what it once was. Even in the long-fractious relationship between publishers and tech platforms, the latest rift stands out — and the consequences for the news industry are stark.
Persons: Campbell Brown, , Adam Mosseri, Elon Musk Organizations: Twitter, Google, Publishers Locations: Instagram
The Israel-Hamas war shows how social media platforms no longer want to deal with the news. AdvertisementAdvertisementNot too long ago, social media was the future of news. To accompany this flow of verified information, Facebook, Twitter and other social media companies built large content moderation teams and partnerships. Reading these, it's easy to see how social media can divide people during difficult times. The social media account posed as a BBC journalist to share this misinformation for engagement.
Persons: , Jack Dorsey, Mark Zuckerberg, Elon Musk's, Adam Mosseri, Karan Singhal, Singhal, there's, Cristiano Ronaldo, Marcus Hutchins, Mosseri, we're, Andy Stone, Zuckerberg, Alex Stamos, TikTok Organizations: Service, Facebook, Twitter, Elon Musk's Twitter, CNBC, BBC, Palestinian, Meta Locations: Israel, Moroccan, Israeli, Syria, Meta, France, Germany, Canada
Instagram chief Adam Mosseri said in a post on Threads that the platform's "biggest safety focus" is "managing content responsibly" around the Israel-Hamas war, adding that the platform is "getting pulled in a lot of directions at once right now." The company has been facing pressure from regulators to be "vigilant" about removing disinformation during the Israel-Hamas war and ahead of upcoming elections. But Meta has also received sharp criticism over its decision to block search results for certain terms on Threads. "The biggest safety focus right now is managing content responsibly given the war in Israel in Gaza," Mosseri wrote. In a blog post published Friday, Meta described the actions it has taken to mitigate content around the Israel-Hamas war since the conflict began.
Persons: Instagram, Adam Mosseri, Meta, Mosseri Organizations: Facebook, Centers for Disease Control, CNBC Locations: Israel, Gaza, Instagram
One brave creator at Meta's "Instagram University" event, which gathered emerging creators, social-media managers, and journalists at Meta's Hudson Yards headquarters on October 6, did just that. "I just have a baby beef with Instagram," a beauty creator blurted out during a Q&A session wrapping up the event. Citing Meta's "really rough" last year, Mosseri said matter-of-factly, "I couldn't afford to run that program in the US." Mosseri did not indicate when exactly the right moment would be to bring back bonus payments to the US, however. This wasn't the only question creators had for Mosseri, who welcomed audience members to tell him what they wanted Instagram to change.
Persons: Adam Mosseri, blurted, it's, Mosseri, Instagram, We've Organizations: Meta's Locations: TikTok, Japan, South Korea
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