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☆ A 30 year old with a $1 million net worth explains the 4 steps that got her there
▼ + stars: | 2024-09-12 | by ( Business Insider | Stephanie Hallett | ) www.businessinsider.com time to read: +8 min

She also traveled the world for two years and learned to make money without a day job. AdvertisementShortly after returning from Europe, Tseung began investing and using her skills to build multiple sources of passive income. She now teaches others how to manage their finances, invest, and build passive income through on her blog and her accounts on YouTube, TikTok, and Instagram. This book taught her to make money work for her instead of working for money. For me, it's to continue being impactful and building my brand, teaching people how to build passive income and become financially free.

Persons: Sharon Tseung didn't, —, Sharon Tseung, Tseung, doesn't, Timothy Ferriss, Rich Dad, Robert T, it's Organizations: Service, University of California, Business, YouTube Locations: Berkeley, Europe

☆ In purple North Carolina, Democrats hope to defeat a MAGA candidate for governor even as the presidential race remains close
▼ + stars: | 2024-09-12 | by ( Arit John | ) edition.cnn.com time to read: +15 min

CNN —Four years ago, North Carolina voters handed Democrats one of the party’s toughest losses and one of its most consequential wins. The race to succeed the term-limited Cooper, however, seems to be leaning toward the Democratic nominee, North Carolina Attorney General Josh Stein. But North Carolina is still a purple state with a history of elections decided by razor-thin margins. Mike Stewart/APA ticket-splitting stateHistorically, North Carolina voters have favored ticket-splitting. “There’s no connection between the gubernatorial ticket and presidential ticket,” said North Carolina Republican strategist Paul Shumaker.

Persons: Donald Trump, Joe Biden, Roy Cooper, Kamala Harris, Harris, Cooper, Josh Stein, Stein, Mark Robinson’s, Sen, Thom Tillis, Pat McCrory, Robinson, ”, ” Jonathan Felts, “, ” Felts, Mike Stewart, Jimmy Carter, Barack Obama, McCrory, HB2, Trump, Hillary Clinton, Paul Shumaker, “ There’s, don’t, He’s, Mark Robinson, ” Robinson, Mike Lonergan, ” Stein, Morgan Hopkins, “ Martin Luther King, It’s, ” Trump, Susan Myers, ” Myers, “ Mark’s, Grant Baldwin, Anderson Clayton, “ He’s, Adam Stein –, Deloris Rhodes, she’s, ” Rhodes, Heather Horak, –, Obama, Robert F, Kennedy Jr, Horak, wasn’t, he’s, ” CNN’s David Wright Organizations: CNN, North, Democratic Gov, Republican, Trump, Democratic, GOP, Democrats, Democrat, North Carolina Republican Council of State, Labor, Republicans, ” North Carolina, AP, North Carolina Republican, Quinnipiac, Fox, America, Democratic Governors Association, Republican Governors Association, “, ”, Getty, Dartmouth, Harvard University, Ivy League, Army Reserves, University of North, Greensboro City, Facebook, Wilmington Business, State Board of Education, Wilmington Locations: North Carolina, Charlotte, Greensboro, ”, Raleigh, McCrory’s, Asheville, Pink Hill , North Carolina, Charlotte , North Carolina, Chapel Hill, Carolina, University of North Carolina, Parkland , Florida, Wilmington

“Obamacare was lousy health care. Harris senior adviser David Plouffe promised Wednesday that voters will hear more about Trump’s health care comments. “He promised us a health care plan back in 2015. But he still wants to basically throw tens of millions of people off health care,” Plouffe said on MSNBC. I say: How are we going to fix the system?”Asked if he supports Trump's call to reopen the ACA fight, No.

Persons: WASHINGTON, Donald Trump, Kamala Harris, “ Obamacare, It’s, ” Trump, “, ”, didn’t, Trump’s, Trump, Harris, Biden, David Plouffe, ” Plouffe, Barack Obama, Sen, John McCain, I’ve, Joe Biden, hasn’t, ” Sen, Rick Scott, Republican Sen, John Barrasso, Obama’s Organizations: Affordable, ACA, Republicans, MSNBC, “, GOP, Trump, Democrats, Republican Locations: Trump, Wyoming

If you haven't picked up a subscription yet, you're in luck since you can get 50% off Paramount+ annual plans for a limited time only. Below, we've outlined the exact savings and highlighted what you'll get with each available Paramount+ plan. What comes with a Paramount+ Essential plan? The Paramount+ Essential plan is all about on-demand content. The Paramount+ Essential plan typically costs $8 a month, and the Paramount+ with Showtime tier usually costs $13 a month.

Persons: we've, you've Organizations: Business, CBS, Paramount, Blue, NFL, Champions League soccer, Showtime, Paramount Pictures, UEFA Champions League

Mint shut down back in March, but people are still searching for a replacement budgeting app. Free budgeting apps are becoming less common, but there are still a few options to try. It's left a significant gap for people who prioritize free budgeting tools, and even months after Mint's closure, Reddit users are still looking for a good replacement. "That was Mint's biggest draw, that it was a free budgeting app," explains Mykail James, MBA, certified financial education instructor, and owner of BoujieBudgets.com. AdvertisementWe'll explain the current budgeting app environment and share tips on how you can choose the best budgeting app for you.

Persons: —, Everyone's, It's, Mykail James, Eric Croak, James, Croak, haven't, I've, they've Organizations: Mint, Service, Croak, Quicken

☆ Taylor Swift addresses a fake image of her shared by Trump: 'It really conjured up my fears around AI'
▼ + stars: | 2024-09-11 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +4 min

This story is available exclusively to Business Insider subscribers. "It really conjured up my fears around AI, and the dangers of spreading misinformation. AdvertisementThe images also included an Uncle Sam-inspired depiction of Swift with the words, "Taylor wants you to vote for Donald Trump." However, two of the images Trump shared appeared to be real, showing actual Trump supporter Jenna Piwowarczyk . Representatives for Trump did not immediately respond to a request for comment from Business Insider, made outside normal working hours.

Persons: —, Taylor Swift, Kamala Harris, Donald Trump, Harris, Swift, Donald Trump's, Trump, Sam, Taylor, Jenna Piwowarczyk, Kamala, Walz Organizations: Service, Business, Trump, Fox Business, Swift, Biden, Democratic

☆ Apple is taking a bigger bite out of the creator economy and influencers are fuming
▼ + stars: | 2024-09-11 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Read previewApple's in-app fees are eating away at creator earnings without giving much back in return, according to disgruntled members of the influencer industry. The fee takes a percentage of donations and purchases made through Apple mobile devices, affecting marketers, followers, and creators themselves. Advertisement"There's no denying the positive impact Apple has had on the creator economy," said Lindsey Gamble, who advises influencers on marketing strategies. Patreon is the latest creator platform hit with Apple's in-app fee. Jim Louderback, a creator economy advisor, recently wrote that creators should Boycott Apple in his newsletter, "Inside the Creator Economy."

Persons: —, Lindsey Gamble, influencers, Gamble, Apple, Hulu, TikTok, HBO's Max, influencers Rosanna Pansino, Lauren Riihimaki, YouTuber, Patreon, Jim Louderback, Boycott Apple, Louderback, vig Organizations: Service, Substack, YouTube, Facebook, Business, Apple, Mighty Networks, Services, Spotify, Hollywood, Netflix, Hype, Apple's, Google

☆ I watch the NFL and other live sports for free with this easy, old-school hack. You can, too.
▼ + stars: | 2024-09-11 | by ( Alistair Barr | ) www.businessinsider.com time to read: +1 min

NFL season opened with a stealth bomber fly-over in Kansas City last week. Digital TV antennas offer a cost-effective way to watch live sports without pricey subscriptions. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe NFL season opened last week with a stealth bomber soaring over the Kansas City Chiefs' stadium while Coco Jones belted out The Star-Spangled Banner.

Persons: CivicScience, —, Coco Jones Organizations: Service, Kansas City Chiefs, TiVo, Business Locations: Kansas City

New Hampshire voters will head to the polls Tuesday for a primary that will set up the matchup for one of just two governor’s races in presidential battleground states this year. In addition to North Carolina, New Hampshire is the only other swing state to hold a race for governor this election cycle. “I think that helps people in New Hampshire realize that Kelly Ayotte is a New Hampshire Republican, not a straight party loyalist,” Williams said. In New Hampshire, abortion is banned after fetal viability, or around the 24th week of pregnancy. “We’ve seen in the last few years that governors and state leadership sort of make or break it when it comes to protecting abortion rights,” Levy said.

Persons: Sen, Kelly Ayotte, Chuck Morse, Chris Sununu, Joyce Craig, Cinde Warmington, Amy Walter, Cook, Kamala Harris, Ayotte, Morse, Donald Trump, Trump, didn’t, hasn’t, Chuck Morse’s, he’s, Kelly, ”, Fergus Cullen, Cullen, Trumper, Sununu, Hillary Clinton, Joe Biden, “ She’s, Ryan Williams, “, ” Williams, “ Kelly, she’s, Maya Harvey, Chuck, ” Harvey, Craig, Jon Kiper, Warmington, Joyce Craig’s, Philip Stein, Kelly Ayotte’s, Joyce Craig's, ” Craig, Craig Brown, Craig “, “ It’s, Williams, They’ve, nodded, Neil Gorsuch, Gorsuch, Roe, Wade, Izzi Levy, “ We’ve, ” Levy, Dobbs, we’ve, Jason Osborne Organizations: New, Republican, GOP Gov, Democrats, Manchester, Hampshire, White, Democratic, GOP, New Hampshire Republicans, ” New, Republican Party, New Hampshire Republican, Purdue Pharma, Ayotte, Republicans, Hampshire Democrats, Trump, Democratic Governors Association Locations: New Hampshire, state’s, North Carolina , New Hampshire, Trump, Dover, ” New Hampshire, Manchester, Hampshire, New England, “ New Hampshire

WASHINGTON — Allies of Donald Trump see Tuesday's debate as a pivotal moment for the Republican presidential nominee — a chance to shore up support and turn the corner from Kamala Harris' post-nomination "honeymoon." Trump allies are hopeful that the debate will cap a turnaround from the recent weeks of tumult and help him enter the fall on a competitive footing. “Everyone on Team Trump firmly believes that we’re better-positioned to win,” said a source close to Trump. Harris poses a different set of challenges for Trump on the debate stage. “The Democrats and the Harris campaign have done an amazing job at messaging and hitting at the right time.

Persons: Donald Trump, —, Kamala Harris, ”, Hillary Clinton, Trump, Joe Biden's, Biden, Harris, Republicans fretting, Team Trump, we’re, “ Harris won’t, they’re, ” Trump, he's, ” Jason Miller, Brandon Scholz, Scholz, Republicans —, Brian Kemp, “, Dan Eberhart, Corey Lewandowski, ” Eberhart, “ Trump, “ They’ve, Ed Broyhill, they’ve, ” Harris ’, Ford O'Connell, wasn’t, ” Scholz, Sen, Rick Santorum Organizations: WASHINGTON — Allies, Republican, Trump, Democratic, Republicans, Team, Wisconsin GOP, Supporters, Georgia Gov, North Carolina Republican National, Biden, GOP, “, Democrats Locations: WASHINGTON, Milwaukee, Trump, Biden's, Florida, Wisconsin, New York City

Harris speaks during a presidential debate with Trump on Tuesday in Philadelphia. Saul Loeb/AFP/Getty ImagesIt was the first handshake in a presidential debate since Trump and Hillary Clinton squared off in 2016. Harris introduced herself by name and said, “Let’s have a good debate.” Trump responded: “Nice to see you. Have fun.” Saul Loeb/AFP/Getty Images Trump and Harris stand on stage at the start of the debate. Matt Rourke/AP Images of Harris and Trump are seen on a screen inside the spin room before the debate.

Persons: Philadelphia CNN — Kamala Harris, Donald Trump, Trump, ”, Joe Biden, he’d, “, ” Trump, Harris, they’d, Saul Loeb, Hillary Clinton, smirked, David Muir, “ We’ll, Muir, Harris ’, Biden, Roe, Wade, it’s, Virginia, Ralph Northam, Matthew Hatcher, Linsey Davis, ” Davis, ” Harris, Trump’s, –, don’t, Kamala Harris, Michael Le Brecht, Alex Brandon, Doug Mills, Pat Tuttle, George Walker IV, Chip Somodevilla, Tristen Rouse, CNN Harris, Win McNamee, Sheena Carey, Morry Gash, ” Saul Loeb, Roberto Schmidt, Andrew Thomas, Robert F, Kennedy Jr, Kennedy, Jim Lo Scalzo, Anthony Scaramucci, Olivia Troye, Matt Rourke, Hannah Beier, Lilly, Evelyn Hockstein, Matt Slocum, Kenny Holston, “ Donald Trump Organizations: Philadelphia CNN, Trump, ABC, Getty, Democratic Gov, ABC News, ABC News Trump, National Constitution Center, New York Times, Bloomberg, Getty Images, Pennsylvania Convention Center, People, CNN, Philadelphia International Airport, AFP, Philadelphia City Hall, Former Trump, Reuters, Force Locations: United States, Philadelphia, Trump’s, Clinton, Springfield , Ohio, Haiti, Springfield, AFP, Nashville , Tennessee, Pennsylvania, Washington ,, Washington , DC, Milwaukee

GM declined to discuss details of the spending, including how much of that amount is specifically tied to NFL advertising, but reiterated it remains significantly lower than historic levels. “The impact of the NFL on the automotive advertising industry is really very, very substantial,” said Alberto Leyes, head of product strategy at Guideline. Guideline reports viewership of NFL broadcasts grew about 7% over the past season, whereas ad spend in NFL programming doubled that pace at 14%. Automotive ad spend increased 17% over the past two seasons and is expected to increase again this year, according to Leyes. Stellantis is expected to soon launch new ads for the NFL season, including around its Jeep brand, but a spokeswoman declined to provide additional details.

Persons: ”, Ryan Briganti, Alberto Leyes, “ We’ve, we’ve, ” Leyes, Andrew Messina, Messina, Mark Marshall, Jenny Wall, Dedra DeLilli, That’s, ” DeLilli, “, DeLilli, Stellantis, Randy Parker, NBCUniversal Organizations: National Football League, Toyota Motor Corporation, Hyundai Motor Company, Detroit, NFL, Toyota, CBS Sports, CBS, Paramount, General Motors, GM, Nielsen, Disney, ESPN, Disney Advertising, Hyundai, Mercedes, Benz, Nissan Motor, Chrysler, Brands, Sunday, NBC, Automotive, Toyota North, Olympics, Hyundai Motor America, CNBC, Comcast, NBC Sports, NBC Olympics, Games Locations: Messina, U.S, Toyota North America, Paris

Van Ostern jumped into the race first, quickly earning Kuster’s endorsement. Tensions have heightened in the closing weeks of the race, with money flowing in and one high-profile Van Ostern backer — former Gov. Focus on reproductive rightsGoodlander and Van Ostern have particularly sharpened their attacks against each other over reproductive rights. In her rebuttal, Goodlander told him, “Colin, you were the spokesman for an anti-choice congressman. Lynch, the former governor who endorsed Van Ostern early on, opted to back Goodlander instead.

Persons: Colin van Ostern, Maggie Goodlander, Annie Kuster, Van Ostern, Amy Walter, Goodlander, Jake Sullivan, Hillary Clinton, Van, —, John Lynch —, — Kathy Sullivan, Ned Helms —, Joe Foster, Sylvia Larsen, ” Van Ostern, he’s, clerking, Stephen Breyer, Roe, Wade, “ I’ve, ”, ” Goodlander, Arizona GOP Sen, John McCain, Justin Amash, Donald Trump, Dan Driscoll, Goodlander’s, “ Colin, Jim Turner, it’s, we’re, Lynch, Colin, ” Lynch, “ Organizations: Congressional District, Former New Hampshire, Department of Justice, Democratic, White House, Hampshire, Democratic Party, NBC News, New, NBC, Supreme, Justice Department, WMUR, Republicans, Arizona GOP, Texas Democratic, Congress, Vote Locations: New Hampshire’s, Washington, New Hampshire, Arizona

☆ There's tons of hiring activity in media ad sales right now, but there's a catch
▼ + stars: | 2024-09-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

While it might look like there's a flurry of advertising hiring, industry insiders say the reality is more sobering. AdvertisementLegacy media companies have sharply cut staff in recent years, including sales, and those jobs aren't coming back. Disney has said it plans to automate half its ad sales. "The number of good job opportunities are few and far between because the large media companies are not hiring as quickly. "Ad sales is no longer ad sales," said Gary Stolkin, global CEO of The Talent Business, a global executive search firm specializing in the creative industries.

Persons: —, they've, Jean, Paul Colaco, aren't, Dave Morgan, Lisa Valentino, David Lawenda, David Zaslav, David Ellison's, Christopher Vollmer, Simon Francis, Peter Naylor, Brian Lesser, Lesser, WPP's, Roku, Harry Kargman, Kargman, Krishan Bhatia, Gary Stolkin, Stolkin, who's Organizations: Service, Netflix, Business, Disney, Paramount, Warner Bros, NBA, Companies, MediaLink, TV, Media, Flock Associates, Progressive, Mobile, The Talent Locations: Teads, NBCUniversal

☆ Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
▼ + stars: | 2024-09-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

The DOJ and the states are seeking a breakup of Google's adtech business. Separately, they said that while a separation of Google's ad server and its ad exchange would be good for competition in the adtech market, it might drive ad server costs up for publishers. Google's ad server is "a loss leader, they make all their money in AdX," the exec said, referring to Google's ad exchange that connects buyers and sellers. Global regulators have Google in their sights, tooAny unraveling of Google's ad empire would be complex. Over the pond, the European Union said last year it might look to break up Google's adtech business.

Persons: —, Google's, Tim Nollen, isn't gunning, adtech, Macquarie's Nollen, Bietti, Mark Jamison, there's, Arielle Garcia Organizations: Service, Eastern, Business, US Department of Justice, Google, DOJ, Microsoft, Macquarie, Publishers, US Department of, Northeastern University, Public Utility Research Center, Digital Markets, University of Florida, Global, European Union Locations: Virginia, AdX

☆ Google’s search business was declared to be a monopoly. Now its ad business is on trial
▼ + stars: | 2024-09-09 | by ( Brian Fung | ) edition.cnn.com time to read: +9 min

The long-awaited Google-DOJ showdown focuses on the $31 billion portion of Google’s ad business that matches website publishers with advertisers. “One monopoly is bad enough, but a trifecta of monopolies is what we have here,” said Wood, the DOJ attorney, referring to Google’s publisher ad server business, its advertising exchange AdX, and its advertiser ad network. Authorities have called for that group of businesses within Google — which is distinct from Google’s search or search ads business — to be broken up. Factoring in those other sources of competition drops Google’s share of the ad exchange market from 34% to 17%, said Dunn, Google’s attorney. Still, a breakup of Google’s ad tech business could potentially trigger a shakeup of the digital advertising industry and Google’s role within it.

Persons: —, ” Julia Tarver Wood, Leonie Brinkema, “, ”, Karen Dunn, Google’s, Kamala Harris, Donald Trump, Albert V, Alex Wong, Tim Wolfe, DOJ’s, Wood, ” Wood, Trump, Dunn, Google, Clinton, Brinkema, Neal Mohan, ” It’s Organizations: CNN, Google, US Department of Justice, DOJ, Biden, Blockbuster, Justice Department, Bryan United, Courthouse, The Justice, Gannett, USA, Army, Authorities, Meta, Microsoft, Netflix, Big Tech, Court, Eastern, of, Justice, Comcast, Disney, The New York Times, YouTube Locations: Virginia, Google’s, Alexandria , Virginia, of Virginia

☆ YouTube group The Try Guys has quickly found success in launching subscription model
▼ + stars: | 2024-09-07 | by ( Zach Vallese | ) www.cnbc.com time to read: +4 min

The Try Guys, one of YouTube's most established creator groups, have successfully abandoned their reliance on Google's algorithms and advertiser revenue by launching a standalone streaming service called 2nd Try. "Having a business that is reliant on ads is very unstable and very unpredictable," Try Guys co-founder Zach Kornfeld told CNBC in an interview. The Try Guys now have over 8 million subscribers and 2.7 billion views on YouTube. In the three months since launching 2nd Try, the company says it is on track to reach profitability. Try Guys found early success with BuzzFeed before starting their independent creative venture in 2018.

Persons: it's, Zach Kornfeld, we'd, Keith Habersberger, It's, Jack Conte, BuzzFeed Organizations: Brand, CNBC, YouTube, Entertainment

GM declined to discuss details of the spending, including how much of that amount is specifically tied to NFL advertising, but reiterated it remains significantly lower than historic levels. Last NFL season, automakers were the most-seen brand industry, with more than 10% of TV ad impressions, according to ad data company iSpot. Guideline reports viewership of NFL broadcasts grew about 7% over the past season, whereas ad spend in NFL programming doubled that pace at 14%. Automotive ad spend increased 17% over the past two seasons and is expected to increase again this year, according to Leyes. New ad campaignsToyota, as the "Official Automotive Partner of the NFL," launched a new ad campaign for the NFL season this week called "Roll Deep."

Persons: Ryan Briganti, Alberto Leyes, we've, Leyes, Andrew Messina, Messina, Mark Marshall, Jenny Wall Organizations: NFL, National Football League, Toyota Motor Corporation, Hyundai Motor Company, Detroit, Toyota, CBS Sports, CBS, Paramount, General Motors, GM, Nielsen, Disney, ESPN, Disney Advertising, Hyundai, Mercedes, Benz, Nissan Motor, Chrysler, Brands, NBC, Automotive, Baltimore Ravens, Kansas City Chiefs Locations: Messina, U.S

☆ Google's second antitrust trial could help shape the future of online ads
▼ + stars: | 2024-09-06 | by ( Jennifer Elias | Jennifer Covers Google Parent Company Alphabet Inc. | Silicon Valley Culture For Cnbc.Com In San Francisco. | ) www.nbcnews.com time to read: +8 min

For Google, the focus turns to its ad tools, which are part of the company’s $200 billion digital ad business. In the first antitrust case, the court found that Google violated Section 2 of the Sherman Act, which outlaws monopolies. The company’s M&A strategy “set the stage for Google’s later exclusionary conduct across the ad tech industry,” the Justice Department alleges. Google has long fought back against claims that it dominates online ads, pointing to the market share of competitors including Meta. It will argue that buyers and sellers have many options especially as the online ad market has evolved.

Persons: Biden, Donald Trump, Meta, Sherman, Goldman, Bernstein, Amit Mehta, ” Mehta, Google’s, Neal Mohan, Mohan, it’s, AdMeld, Jerry Dischler, It’s, Sissie Hsiao, Scott Sheffer, Prabhakar Raghavan, Simon Whitcombe Organizations: Department of Justice, Google, Microsoft, Big Tech, DOJ, Apple, Federal Trade Commission, Facebook, Amazon, Citibank, NYSE, New York Stock Exchange, YouTube, Google Network, U.S, District of Columbia, Department, DoubleClick, Meta, Stanford, Harvard, New York Times Locations: Alexandria , Virginia, California , Colorado , Connecticut , New Jersey , New York, Rhode Island and Tennessee, Google’s

☆ British competition regulator objects to Google's ad tech practices
▼ + stars: | 2024-09-06 | by ( Ryan Browne | ) www.cnbc.com time to read: +2 min

LONDON — Britain's competition watchdog on Friday issued a statement of objections over Google's ad tech practices, which the regulator provisionally found are impacting competition in the U.K. In a statement, the Competition and Markets Authority alleged that the U.S. internet search titan "has harmed competition by using its dominance in online display advertising to favour its own ad tech services." The CMA further noted that Google disadvantages ad technology competitors, preventing them from competing on a "level playing field." "Many businesses are able to keep their digital content free or cheaper by using online advertising to generate revenue. The core of this case rests on flawed interpretations of the ad tech sector."

Persons: Juliette Enser, —, Enser, Dan Taylor, Taylor Organizations: Markets Authority, CMA, Google Locations: U.S

☆ Google searches are becoming a bigger target of cybercriminals with the rise of 'malvertising'
▼ + stars: | 2024-09-05 | by ( Cheryl Winokur Munk | ) www.cnbc.com time to read: +7 min

Lowe's staff members were targeted via a Google ad for an employee portal claiming to be associated with the retailer. It's not a problem with Google, per se; malicious ads can also show up in queries using other search engines like Microsoft's Bing. "You see something appearing on a Google search, you kind of assume it is something valid," said Stuart Madnick, professor of information technology at MIT Sloan School of Management. Also avoid calling a telephone number listed in a sponsored ad because it could be a fake telephone number. Many privacy browsers have embedded ad blockers; consumers may still see sponsored ads, but they will see fewer of them, which minimizes the chances of malvertising.

Persons: Malwarebytes, Jérôme Segura, Erich Kron, Segura, Salesforce, It's, Bing, Stuart Madnick, Madnick, malvertising, isn't, there's, Avinash Collis, Kron, Chris Pierson, Pierson, Collis Organizations: U.S, Corporate, Google, MIT Sloan School of Management, Clearing, Gap.com, Consumers, Carnegie Mellon University's Heinz Locations: malvertising

☆ Advertisers plan to withdraw from X in record numbers
▼ + stars: | 2024-09-05 | by ( Hanna Ziady | ) edition.cnn.com time to read: +4 min

A global survey by market research firm Kantar found that a net 26% of marketers plan to decrease their spending on X in 2025, the biggest recorded pullback from any major global ad platform. Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content — compared with 39% for Google ads, Kantar said in a report Thursday. The findings suggest that Musk’s charm offensive at the world’s largest annual advertising festival, Cannes Lions, in June hasn’t succeeded. According to the report, YouTube remains the ad platform marketers most prefer, while, for consumers, Amazon and TikTok share the top spot. Brazil blocked X over the weekend following an order by the Supreme Court because Musk refused to appoint a new legal representative in the country.

Persons: Elon, Kantar, ” Gonca, hasn’t, Mark Read, ”, “, Musk, Xhave, Paramount —, X, Luiz Inácio Lula da Silva, Musk’s “ Organizations: London CNN, Google, Cannes Lions, WPP, Unilever, Mars, CVS, ”, IBM, Disney, Paramount, YouTube Locations: Brazil

☆ The Hard-Partying Lawyers Who Get Negligent Companies to Pay Billions
▼ + stars: | 2024-09-05 | by ( Jack Newsham | ) www.businessinsider.com time to read: +23 min

In 2023, mass-tort lawyers spent $152 million on TV ads and millions more on social media. The data provider X Ante estimated that in 2023, mass-tort lawyers spent $152 million on TV ads and millions more on social media. The decades that followed mass torts' onset on the national stage showed the big risks and big rewards of mass torts. AdvertisementIn a class action, a settlement is public, and the judge has to approve the lawyers' fees. But others are confident that indebted mass-tort lawyers can bounce back from a few bad bets.

Persons: Mike Papantonio, Pap, Johnson, Paul Cody, Bayer, Chris Seeger, audibles, Budd, Ness Motley, Motley Rice, South Carolina —, doling, Seeger, Wyeth, Phil Federico, Paul Hanly who'd, Federico, Lejeune, who've, Camp Lejeune, mack, Curt Miner, I've, Don Worley, Worley, —, Daniel A, Mark Lanier, wouldn't, Elizabeth Chamblee Burch, Burch, Ellen Relkin, Merck, Vioxx, There's, Lucian Pera, Keller Postman, Jeremy Troxel, Keller, Troxel, Michael McDonald, Warren Postman, Postman, Kelsey Vlamis, Jack Newsham Organizations: Wynn, Vegas, Camp Lejeune, pharma, Supreme, X, Pfizer, Defense, Marines, Veterans, Foreign, US Marine Corps, Johnson, University of Georgia, Business, Intuit, Rihanna, Morning Investments, Fortress Investment, Gramercy Funds, Deepwater, Investments Locations: Camp, Texas, South Carolina, Baltimore, North Carolina, Camp Lejeune, America, Beverly Hills , California, nonbanks

☆ How an edtech startup used AI tools like Midjourney and HeyGen to boost its ad performance by 40%
▼ + stars: | 2024-09-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Pavlovsky said the use of AI tools has made a profound difference to the company's marketing performance. AdvertisementHeadway joins a growing number of marketers looking to harness AI tools, in part to reduce their advertising costs. Headway is using AI tools like HeyGen, Rask, and MidjourneyFounded in Ukraine in 2019, Headway operates a portfolio of educational apps that combined have been downloaded by more than 110 million users worldwide. Its flagship app, Headway, offers 15-minute summaries of popular nonfiction books, as well as challenges and daily micro-learning sessions. All of Headway's user-generated-content video ads are now produced using some element of AI technology, such as for subtitles or voiceovers, the company said.

Persons: —, OpenAI, Anton Pavlovsky, Pavlovsky, Klarna, Mona Lisa, Leonardo, Marie Antoinette, it's Organizations: Service, Business, Gartner, Midjourney, Facebook, Google, UGC, YouTube Locations: Ukrainian, Silicon, Ukraine, Ukraine's, Kyiv

☆ U.S. safety regulator calls for probe of Temu, Shein over 'deadly baby and toddler products'
▼ + stars: | 2024-09-04 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +3 min

Two U.S. Consumer Product Safety Commission members are urging the agency to probe safety practices of "foreign-owned" e-commerce platforms such as Shein and Temu, specifically the alleged sale of "deadly baby and toddler products." "Our interests are aligned with the U.S. Consumer Product Safety Commission (CPSC) in ensuring consumer protection and product safety, and we will cooperate fully with any investigation," the Temu spokesperson said. CPSC officials have asked for more funding to hire staffers to monitor emerging e-commerce platforms such as Temu and Shein over safety practices, according to The Information. Last April, a congressional commission released a report detailing issues with Shein, Temu and other "Chinese 'fast fashion' platforms.'" They alleged the sites have numerous product safety hazards, are connected to the use of forced labor and are exploiting trade loopholes, among other concerns.

Persons: Peter Feldman, Douglas Dziak, Temu, Shein Organizations: U.S, Consumer Product Safety, U.S . Consumer Product Safety, Discount, Google, PDD Holdings, Amazon, CNBC Locations: U.S, China

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