The supermodel Bella Hadid said on Monday that she was “shocked” by the “lack of sensitivity” that went into an Adidas ad campaign that she starred in, inspired by the 1972 Munich Olympic Games.
The sportswear brand’s ad was met with swift backlash from people online and pro-Israel groups when it came out this month.
Ms. Hadid, who modeled the sneaker in the ad, is of Palestinian descent and became a focal point of the scrutiny.
Adidas apologized in a statement on July 19, saying that it had made an “unintentional mistake,” and pulled the ad.
“In advance of the campaign’s release, I had no knowledge of the historical connection to the atrocious events in 1972.”
Persons:
Bella Hadid, ”, Ms, Hadid, “
Organizations:
Adidas, Games
Locations:
Israel