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Michael Loccisano | Getty ImagesThe fitness industry appears headed for a strong holiday season, but not everyone will see a boost. Now inflationary pressures and a post-lockdown reset look poised to benefit traditional gyms and trade-down options — threatening connected at-home fitness equipment like the products made by Peloton and Lululemon -owned Mirror. Tarlowe, who covers Planet Fitness and Lululemon, said fitness spending remains steady, even among lower-income, inflation-squeezed consumers. People are trading down and shifting more toward value, he said, "and that bodes well for Planet Fitness." Planet Fitness CEO Chris Rondeau said members are exercising more, too: six times a month versus five times a month when Planet Fitness went public in 2015.
SoulCycle is closing 25% of its studios
  + stars: | 2022-08-15 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN Business —It’s not just Peloton that’s spinning into trouble: Indoor cycling studio SoulCycle is closing about 25% of its locations. In the coming days, SoulCycle will shutter around 20 of its 83 studios: six in the New York City area, five in California and others in Washington, DC, Massachusetts, Illinois, Florida and Georgia. But SoulCycle, which has largely focused on in-studio classes, was hit with the other side of that trend. The privately held company, owned by Equinox, did open some SoulCycle studios outdoors and even created an $2,500 at-home bike in an effort to weather the pandemic. Affordable chains thrivingFitness chains and independent gyms at large have been hit hard, with roughly one-third of fitness locations closing during the pandemic.
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