An internal Salesforce business plan details how the company plans to get profit margins over 30%.
One obstacle toward reaching the margin is "using culture as an excuse," the plan states.
A draft of Salesforce's annual planning document details how the company plans to exceed 30% profit margins, including significant cost cutting and new releases for Slack, Mulesoft, and Tableau.
Insider obtained a full draft of Salesforce's V2MOM document, which stands for Vision, Values, Methods, Obstacles, and Measurements.
Arjun Bhatia, an analyst at William Blair, recently noted that Salesforce's current sales and marketing spending is much higher than peers.