"I think we're all building this airplane as we fly," Michael Alford, president of the National Auto Dealers Association, a trade association that represents more than 16,000 U.S. new franchised dealers, told CNBC.
Automakers and franchised dealers have a complex relationship that is backed, in many states, by laws that make it difficult, if not illegal, to bypass franchised dealers and sell new vehicles directly to consumers.
Both automakers and franchised dealers want to maximize profits, but they're separate businesses that heavily rely on one another to succeed.
David Paul Morris | Bloomberg | Getty ImagesHonda Motor has said it plans to move more sales online, including 100% online sales for its luxury Acura brand for EVs.
Jay Vijayan, who assisted in building out Tesla's digital and IT systems, doesn't believe selling EVs exclusively online will pan out.