Read previewThe Trade Desk CEO and founder Jeff Green thinks that Google missed its chance to build an advertising product that works without using third-party cookies.
To replace cookies, Google is pushing marketers to test cookieless ads with its own set of technologies called Privacy Sandbox.
The Trade Desk wields significant influence in the digital ad industry, and Google is the company’s biggest competitor.
AdvertisementHowever, The Trade Desk also sells some ad tools for publishers, which some experts say replicates Google's sprawling suite of ad products.
The Trade Desk reported $1.95 billion in 2023 revenue, a 23% year-over-year growth.
Persons:
—, Jeff Green, Green, ”, we’ve, “, ” Green
Organizations:
Service, Google, Business, Trade