Super Bowl ads cost a fortune.
So when a group backing the presidential bid of Robert F. Kennedy Jr. ran a 30-second ad for him during Sunday night’s game, the political world took notice.
How had the super PAC of a long-shot independent candidate paid for such a costly spot, and whose idea was it to adapt a vintage John F. Kennedy ad for his nephew’s campaign?
In an interview on Monday, Ms. Shanahan said she had given $4 million to the super PAC, American Values 2024, about a week before the game, for the express purpose of helping pay for a Super Bowl ad.
She also helped coordinate the ad’s production, she said, including navigating concerns from CBS Sports and Paramount, which broadcast the Super Bowl.
Persons:
Robert F, Kennedy Jr, John F, Kennedy, Nicole Shanahan, Sergey Brin, Ms, Shanahan
Organizations:
Sunday, Google, CBS Sports, Paramount