Read previewOn Tuesday, members of Target's LGBTQ+ employee resource group logged on for a much-anticipated virtual meeting to preview the 2024 Pride collection, two council members told Business Insider.
Last year, Pride products had already been on sale online for weeks by mid-May, and each of the retailer's nearly 2,000 US stores was busy setting up displays near their front entrances.
But late last May, conservative protesters took aim at Target's Pride collection, falsely claiming the merchandise was "Satanic" and sexualized minors.
However, the two Pride Council members and multiple LGBTQ+ vendors who worked on past Pride collections told BI they feel the company hasn't done enough to rebuild its relationship with its LGBTQ+ partners over the past year.
AdvertisementOne of the employees involved in the Pride Council told BI that a lot of LGBTQ+ people, herself included, joined Target specifically because of its stated support for trans and queer rights.
Persons:
—, Brand Management Carlos Saavedra, Eager, Dominick Reuter, Erik Carnell, hasn't, Hayley Marzullo, Marzullo, Leslie Garrard, Garrard
Organizations:
Service, Business, Brand Management, Pride +, Council, Target, Pride Council, Christian Right, BI
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