New York CNN —On St. Patrick’s Day, it might seem appropriate to knock back a shot of Jameson Irish Whiskey.
“Spirits consumers appreciate the rich heritage, tradition and authenticity of American whiskey,” Lisa Hawkins, senior vice president for public affairs for DISCUS, told CNN.
Another factor in the growth of the American whiskey market is small distilleries that are becoming attractions themselves, where people can sample the whiskey and see how it is made.
“These unique experiences have helped to introduce more consumers to American whiskey and build excitement for both legacy and newer brands in the category,” Hawkins said.
American whiskey is the most popular top spirit to be exported, with the European Union being its biggest market.