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☆ How Tubi grabs Gen Z viewers by tapping into its fan base, multicultural programming, and more
▼ + stars: | 2024-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

TubiHow Tubi found a Gen-Z audienceTubi, which was acquired by Fox in 2020 for $440 million, didn't deliberately aim at Gen Z when it started in 2014. Because Gen Z spends so much time on social media, they're used to entertainment being free. "Gen Z is orienting themselves around shared interests, subculture interests. The plan is to turn fans into promotors, recognizing that Gen Z is heavily influenced by their friends' recommendations; the initiative is in beta. My thesis is not that people are going to cancel their Netflix subscriptions and go running to Tubi," Parlapiano said.

Persons: Tubi, Peacock, Max, Gen, Nicole Parlapiano, It's, it's, Rupert Murdoch, Fox, There's, didn't, they're, Parlapiano, we've, Carter, Anne Hathaway, Bijou Phillips, Joseph Gordon, Levitt, Chris Baker, Issa Rae's, Bridgerton's, Nicola Coughlan Organizations: Service, Fox, Nielsen, Disney, Hollywood, Business, YouTube, Netflix, FAST, ColorCreative, promotors Locations: Tinder, Tubi

☆ MNTN CEO Mark Douglas talks AI's impact on digital advertising
▼ + stars: | 2024-05-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMNTN CEO Mark Douglas talks AI's impact on digital advertisingMark Douglas, MNTN CEO, and CNBC’s Julia Boorstin join 'The Exchange' to discuss AI's impact on digital ads, how AI developers are addressing copyright issues, and more.

Persons: Mark Douglas, CNBC’s Julia Boorstin

Google I/O 2024 "should assuage fears over [Alphabet's] AI competitive position," analysts at Oppenheimer wrote in a research note to clients on Wednesday. Here's the full list of Alphabet's AI updates. "I was using Google Search versus using ChatGPT … [and] ChatGPT was so much more thorough than Google without ads. The next big question in AI: Who will Apple choose to partner with for its own AI features? Google CEO Sundar Pichai speaks at the Google I/O developer conference.

Persons: Goldman Sachs, Oppenheimer, Bard, Jim Cramer, Siri, Alexa —, Sundar Pichai, ChatGPT, Jim, Goldman, Jim Cramer's, Andrej Sokolow Organizations: Citi, Google, Wednesday, ChatGPT, Microsoft, Gmail, Gemini, Apple, Developers, CNBC, Getty

☆ Why you don't really want Big TV to bring back 'the bundle' for your streaming services like Hulu, Max, and Netflix
▼ + stars: | 2024-05-15 | by ( Peter Kafka | ) www.businessinsider.com time to read: +5 min

— pine for the good ol' days of the TV bundle. Like cable TV." The old-timey bundle was also a prerequisite for some things you might want, like HBO or Showtime. And now, let's talk about the new-fangled bundle, which isn't the bundle you're thinking of. They're going to find ways to cut costs wherever they can, and that most certainly includes programming.

Persons: I'm, Discovery, Max, Rupert Murdoch's, They're, Brian Roberts Organizations: Service, Business, Big Media, Disney, Warner Bros, Comcast, Netflix, Apple, Big TV, ESPN, TCM, Fox News, HBO, Showtime, Warner, Discovery Locations: Hulu

☆ Here are Wednesday's biggest analyst calls: Nvidia, Netflix, Dell, GM, SunPower, Alphabet, Nio, Tesla, Exxon & more
▼ + stars: | 2024-05-15 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Here are the biggest calls on Wall Street on Wednesday: UBS reiterates Nvidia as buy UBS said it's standing by its buy rating heading into Nvidia earnings next week. Wells Fargo names Natera a top pick Wells said the fertilizer company is a new top pick at the firm. Morgan Stanley resumes Exxon as overweight Morgan Stanley resumed coverage of the stock and says it has "attractive growth at a compelling valuation." Morgan Stanley reiterates Palo Alto as overweight Morgan Stanley said it's bullish on shares of Palo Alto heading into earnings next week. Morgan Stanley names Dell a top pick Morga Stanley raised its price target on the stock and says it remains a best idea.

Persons: it's, Cantor Fitzgerald, Tesla, Canto, Tesla's, Wells, CTVA, KeyBanc, TD Cowen, Janus Henderson, Morgan Stanley, Palo, Bernstein, Mills, Campbell, underperform Bernstein, Wolfe, SunPower, Dell, Morga Stanley, Stephens, Truist, Oppenheimer, Will, DA Davidson Organizations: UBS, Nvidia, " Bank of America, Bank of America, Alphabet's, Google, JPMorgan, China, Deutsche Bank downgrades, Deutsche, Fair, Six, Sciences, NTR, Netflix, Energy, Palo Alto, Palo, Food, Tech, Barclays, General Motors, Holdings, ALC, Apple, Apple's Worldwide Developer's Conference, Will Apple, Walmart, D.A Locations: OW, Palo Alto, U.S

☆ Tesla is going all out to push Elon Musk's $55 billion pay package through — even spending money on ads
▼ + stars: | 2024-05-15 | by ( Grace Kay | ) www.businessinsider.com time to read: +3 min

Read previewTesla is going all in on its efforts to push through approval of Elon Musk's $55 billion pay package. A screenshot of some of the paid ads Tesla ran in support of Musk's pay package proposal. SECThe company aims to pass two separate proposals, one moving its state of incorporation from Delaware to Texas and another reapproving Musk's pay, which was struck down by a Delaware judge earlier this year. Musk does not receive a salary from Tesla and his pay package centered on a series of goalposts around the carmaker's financial growth. AdvertisementEarlier in May, Denholm even sat down for a video promoting the pay plan.

Persons: —, Elon, Tesla, Kathleen St, J, McCormick, Musk, Robyn Denholm, Denholm Organizations: Service, Elon Musk's, Securities and Exchange Commission, Google, Business, SEC, Street Journal, Bloomberg Locations: Tesla, Delaware, Texas

☆ Adtech firm TripleLift strikes deal with Amazon to solve one of the biggest challenges in its $46 billion ad business
▼ + stars: | 2024-05-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Adtech firm TripleLift has partnered with Amazon on so-called native ads. TripleLift will also pitch the product to other retailers with other types of ad formats. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementAdtech firm TripleLift has partnered with Amazon to allow advertisers to extend campaigns beyond Amazon's own websites. New York-based TripleLift, founded in 2012, sells these formats on behalf of publishers, and the ads are designed to resemble publishers' content.

Persons: TripleLift, Sellers, — Organizations: Amazon, Service, Business Locations: New York

☆ Opinion: Restricting and monitoring social media won’t protect kids — here’s what will
▼ + stars: | 2024-05-15 | by ( Opinion Michal Luria | Aliya Bhatia | ) edition.cnn.com time to read: +9 min

But the bills mentioned by policymakers at a congressional hearing last month to address the problem — specifically, the Kids Online Safety Act (KOSA) and the Protecting Kids on Social Media Act — may do more harm than good. The Senate Commerce, Science and Transportation Committee will be considering the Protecting Kids on Social Media Act on Thursday. Both KOSA and the Protecting Kids on Social Media Act also propose parental monitoring tools to help guardians observe their children’s online activities. Join us on Twitter and FacebookBut that’s not enough — social media platforms should continue taking active steps toward more thoughtful designs for young people. A parent might talk to their child about what they are doing online or respond to something they post on social media.

Persons: Michal Luria, Aliya Bhatia, Aliya Bhatia Tim Hoagland, — Organizations: Center for Democracy & Technology, CNN, US, American Psychological Association, Pew Research Center, Social Media, Senate Commerce, Science, Transportation, Research, Global, American Privacy, APRA, Federal Trade Commission, Social, Twitter

☆ Why Netflix's new NFL deal has some sports fans crying foul
▼ + stars: | 2024-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Netflix secured a three-season deal with the NFL to air two games on Christmas. The deal boosts the streamer's ad business, appealing to advertisers seeking live sports audiences. NFL games will now be spread across seven platforms, potentially raising costs for fans. AdvertisementScore one for Netflix, which just announced a three-season deal with the NFL and will show two of the league's games on Christmas this year. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Netflix, NFL, Service, Business

☆ Inside the life and career of Larry Page, Google's co-founder and first CEO
▼ + stars: | 2024-05-15 | by ( Avery Hartmans | Lakshmi Varanasi | ) www.businessinsider.com time to read: +13 min

AdvertisementSo who is Larry Page and how did he get to where he is today? AdvertisementPage and Sergey Brin create GoogleGoogle co-founders Sergey Brin and Larry Page met as students at Stanford. Google's parent company, Alphabet, has developed self-driving cars through Waymo, the company formerly known as the Google Self-Driving Car project. Page's personal lifeGoogle cofounder Larry Page and his wife, the scientist Lucinda Southworth C Flanigan/FilmMagicThroughout it all, Page has kept information about his personal life closely guarded. Life after GoogleGoogle cofounder Larry Page bought Cayo Norte, an island in Puerto Rico.

Persons: —, Larry Page, Sergey Brin, Page, Sundar Pichai, Gloria, Carl Page —, Larry, what's, Nikola Tesla, he's, Brin's, BackRub, Brin, Eric Schmidt, Schmidt, Andy Rubin's, he'd, Andrew Kelly, Sergey, Lucinda Southworth C, Lucinda Southworth, Richard Branson, Page's, Carl Victor Page, Carl Page, He's, Hugh Langley Organizations: Service, Google, Business, Michigan State University . Education, Getty, Michigan State University, The, Montessori, Google Google, Stanford, Associated Press, University of Michigan, Labs, Reuters Page, Virgin Group, Investments, Carl Victor Page Memorial Foundation, Zee Aero, Pacific, Virgin Island, Atomic Locations: Michigan, Waymo, Toronto, Stanford, Caribbean, Palo Alto, Cayo Norte, Puerto Rico, Koop, Tavarua, Fiji

☆ 4 tips for advertisers to find quality leads and drive sales
▼ + stars: | 2024-05-14 | by ( Sponsor Post | ) www.businessinsider.com time to read: +6 min

Most recently, they're evolving to help advertisers drive a high volume of quality leads. They use instant forms that allow customers to share simple information like name, email, and budget to generate quality leads that drive sales. To make the most of Meta's lead generation solutions, consider these four tips. Watch the video to hear more tips from advertisers who are driving quality leads at scale with Meta's instant forms, or learn more here. Conversion from lead to quality lead occurs when a user takes a qualifying, lower funnel action identified by the business, which moves them into a "quality lead" status.

Persons: Aly Gomez, John, John Wai, that's Organizations: John Wai Martial Arts, Meta, Partners, Meta Business, BR, SK, JP Locations: Dallas , Texas

But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.

Persons: —, SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank

☆ West Virginia Gov. Jim Justice will win Republican nomination for Manchin’s seat, CNN projects
▼ + stars: | 2024-05-14 | by ( Eric Bradner | David Wright | ) edition.cnn.com time to read: +2 min

CNN —West Virginia Gov. Jim Justice will win the state’s Republican US Senate primary, CNN projects, positioning the two-term governor as the clear favorite to succeed retiring Democratic Sen. Joe Manchin in the deep-red state. The West Virginia Senate seat has long been seen as the most likely to flip this cycle and will be key to GOP hopes of winning the Senate this November. National Republicans, including former President Donald Trump, largely coalesced in the West Virginia Republican primary around Justice, who was barred by term limits from seeking reelection as governor. Still, in the closing weeks, the Senate contest turned bitter as Justice and Mooney traded sharp jabs on air.

Persons: Jim Justice, Democratic Sen, Joe Manchin, Alex Mooney, ’, Donald Trump, Mooney, “, “ Mooney, ”, Manchin, — Trump Organizations: CNN, West Virginia Gov, Republican, Senate, Democratic, GOP, Caucus, The West, The West Virginia Senate, National Republicans, West Virginia Republican, Justice, ”, Democrat, Trump, New York Times Locations: The West Virginia, , Montana and Ohio, Arizona , Michigan, Nevada , Pennsylvania, Wisconsin, West Virginia, Greenbrier

We've compiled everything you need to know where to watch Indiana Fever vs. Connecticut Sun, including both cable and live streaming options. 1 overall draft pick in April and was scooped up by the Indiana Fever, where she joins 2023 WNBA Rookie of the Year Aliyah Boston. The Indiana Fever has played two preseason games so far, which saw them win one and lose one. The Indiana Fever and Connecticut Sun will play almost 40 games each this season, including a couple more against each other. Where to watch Indiana Fever vs. Connecticut Sun in the USThe Indiana Fever vs. Connecticut Sun game will be available on cable and streaming in the US.

Persons: Caitlin Clark, Clark, There's Organizations: Business, WNBA, Indiana, Connecticut Sun, Iowa, NCAA Division, Indiana Fever, Boston, New York Liberty, ESPN2, ESPN, Disney, Pixar, Marvel, Star Wars, Geographic, Century Fox, Hulu, Disney Plus, ESPN3, TNT, TBS, CNN, Phoenix Mercury, Las Vegas Aces Locations: Uncasville , Connecticut

☆ Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.
▼ + stars: | 2024-05-14 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +4 min

Read previewDating app Bumble is in hot water over an ad campaign that appeared to make fun of celibacy as an alternative to dating. The campaign featured billboards that bore the message: "You know full well a vow of celibacy is not the answer." Some said the ads were misogynistic and were chastising women for not casually sleeping with men. "Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humor, we unintentionally did the opposite," it said. AdvertisementBumble's apology post recognized that celibacy was a lifestyle many women choose for various reasons, including asexuality, trauma, or harm.

Persons: —, TikTok, Bumble, Lauren Salaun, Cecilia Regina, Regina, Julia Fox, Whitney Wolfe, concierges Organizations: Service, Business, National, Bloomberg Technology Summit, AP Locations: South Korea

☆ Tencent posts fastest profit growth in 3 years as online ads, business services offset slower gaming
▼ + stars: | 2024-05-14 | by ( Arjun Kharpal | ) www.cnbc.com time to read: 1 min

Tencent has faced a number of headwinds in 2022 including a Covid-induced slowdown in the Chinese economy and a tougher market for gaming. Tencent beat analyst estimates for revenue and profit in the first quarter, thanks to slightly better sales in the Chinese tech giants core gaming business and improved profitability at its advertising and business services division. Here's how Tencent did in the March quarter versus LSEG consensus estimates:Revenue: 159.5 billion Chinese yuan ($22 billion) versus 158.4 billion yuan expected. Profit attributable to equity holders of the company: 41.9 billion yuan versus 36.64 billion yuan anticipated. Tencent's adjusted net profit was up 62% year-on-year, marking the fastest growth since the March quarter of 2021, according to LSEG data.

Persons: Tencent Organizations: Revenue

☆ Can Google Give A.I. Answers Without Breaking the Web?
▼ + stars: | 2024-05-14 | by ( Kevin Roose | ) www.nytimes.com time to read: +1 min

The question speaks to one of the most fragile dependencies in today’s online media ecosystem. Most big publishers, including The New York Times, receive a significant chunk of traffic from people going to Google, searching for something and clicking on articles about it. And even when Google announced its first generative A.I. At its annual developer conference on Tuesday, Google announced that it would start showing A.I.-generated answers — which it calls “A.I. More than a billion users will get them by the end of the year, the company said.

Persons: ChatGPT, chatbot, Bard, “ Organizations: Google, The New York Times Locations: United States

☆ ‘Jeopardy!’ is coming to Amazon Prime with a different version
▼ + stars: | 2024-05-14 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +1 min

Amazon’s Prime Video has ordered a spin-off of the classic, called “Pop Culture Jeopardy!,” which marks the first-time “Jeopardy!” has created a version exclusively for a major streaming service. The categories will draw from pop culture, including music, sports, Broadway — and even just Zendaya. A premiere date wasn’t announced, but episodes will stream exclusively on Prime Video, which has about more than 200 million global subscribers. “Pop Culture Jeopardy!” isn’t the first spin-off of the quiz show to go streaming: A short-lived “Sports Jeopardy!” was released about a decade ago for Sony’s streaming service Crackle. To help offset that, ads were introduced this year to all Prime Video viewers.

Persons: ”, “, Michael Davies, wasn’t Organizations: New, New York CNN, Amazon, Broadway Locations: New York, It’s

☆ On Instagram, a Jewelry Ad Draws Solicitations for Sex With a 5-Year-Old
▼ + stars: | 2024-05-13 | by ( Michael H. Keller | Jennifer Valentino-Devries | ) www.nytimes.com time to read: +1 min

When a children’s jewelry maker began advertising on Instagram, she promoted photos of a 5-year-old girl wearing a sparkly charm to users interested in parenting, children, ballet and other topics identified by Meta as appealing mostly to women. But when the merchant got the automated results of her ad campaign from Instagram, the opposite had happened: The ads had gone almost entirely to adult men. Perplexed and concerned, the merchant contacted The New York Times, which in recent years has published multiple articles about the abuse of children on social media platforms. In February, The Times investigated Instagram accounts run by parents for their young daughters, and the dark underworld of men who have sexualized interactions with those accounts. With the photos from the jewelry ads in hand, The Times set out to understand why they attracted an unwanted audience.

Persons: — Organizations: Meta, New York Times, The Times Locations: Instagram

☆ Crypto prices are back. So are the TV ads.
▼ + stars: | 2024-05-13 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Read previewOne sign we're in a crypto revival: Crypto prices are roaring again. Another sign: Crypto companies are advertising on TV again. Crypto.com isn't the only one pushing crypto on TV again. It makes perfect sense to run it side-by-side with ads telling you how fun it would be to bet on the very game you're watching (unless you're an NBA player). All that said, the 2024 crypto revival still seems more like an echo of the last boom than a replay.

Persons: —, you've, it's, Eminem, Matt Damon, Damon, Crypto.com, Coinbase cheekily, Crypto, Jack Dorsey, Kitty Organizations: Service, NBA, Business, UFC, GameStop

☆ 3 casino-gaming influencers break down how they make money from their content and the challenges of promoting gambling
▼ + stars: | 2024-05-13 | by ( Tiara White | ) www.businessinsider.com time to read: +4 min

Read previewThe expansion of legal gambling in the US has kickstarted the growth of gambling influencers who play and promote sports betting, slots, and other casino games online. On Wednesday at the SBC North America Summit in New Jersey, the three gambling influencers broke down how they make money from their content and the challenges of promoting gambling online. AdvertisementUnlike some other content niches, restrictions on gambling content can limit the ways influencers earn and how much they can make. Platforms like YouTube and Twitch restrict gambling on certain sites, while others, including Instagram and TikTok, limit how gambling content is distributed. The pros and cons of affiliate deals for gambling influencersDuffy said he likes doing affiliate deals because he can be a positive influence in the industry.

Persons: —, Josh Duffy, Kelly Koffler, Jon Della Terza, influencers, Duffy, influencers Duffy, Koffler Organizations: Service, YouTube, Business, SBC North America Summit Locations: New Jersey

Learn moreThe 2024 Giro d'Italia is well underway, with the first two weekends of the competition officially complete. We've gathered everything to know about where to watch Giro d'Italia, including a free live stream. Shop at MaxWhere to watch Giro d'Italia in the UKDiscovery+ will show the 2024 Giro d'Italia races in the UK. Where to watch Giro d'Italia in ItalyRai Sport will carry live streams for every stage of this year's Giro d'Italia for fans in Italy. Where to watch Giro d'Italia in AustraliaGiro d'Italia will stream on SBS in Australia.

Persons: Primož Roglič, Val Fortore, Max, HBO Max, it's, ExpressVPN Organizations: Business, Tour de France, de France, SBS, RAI, Giro, HBO, Warner Bros, Italy Rai Sport Locations: Italy, Australia, ExpressVPN, Mare, Fano, Australian

☆ How Fox's Tubi captured Gen Z's attention and became the fastest-growing streaming service
▼ + stars: | 2024-05-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

☆ Democratic group launches $25 million ad blitz targeting Trump on abortion
▼ + stars: | 2024-05-13 | by ( Fredreka Schouten | ) edition.cnn.com time to read: +3 min

CNN —A Democratic super PAC is launching a $25 million advertising blitz in three swing states, featuring voter testimonials about former President Donald Trump’s role in curbing abortion access. He also has declined to say how he would vote on an abortion access measure on the ballot this fall in Florida, where he resides. In some cases, the American Bridge ads juxtapose Trump’s words with those voters. In all, the group has a $200 million budget for its anti-Trump efforts in the 2024 election, including its previously announced $140 million advertising campaign. Officials say another wave of testimonial-style ads will roll out this summer in these three battlegrounds.

Persons: CNN —, Donald Trump’s, Joe Biden, Roe, Wade, Bradley Beychok, ”, Dobbs, Trump, “, Anna –, “ That’s, Donald Trump, Lori – Organizations: CNN, Democratic, PAC, American, House, Trump, Republicans, Biden Locations: Michigan , Pennsylvania, Wisconsin, Florida, Pennsylvania

☆ The most in-demand work-from-anywhere jobs companies are hiring for in 2024—they're not all in tech
▼ + stars: | 2024-05-12 | by ( Morgan Smith | ) www.cnbc.com time to read: +2 min

Remote work opportunities have fluctuated since the start of the Covid-19 pandemic but FlexJobs has seen a slight uptick in the companies actively recruiting for work-from-anywhere positions. To help job-seekers find the best remote, flexible gigs, FlexJobs has identified the most in-demand work-from-anywhere jobs companies are hiring for by analyzing its database for the work-from-anywhere jobs with the highest volume of postings between January and April 2024. Such jobs, however, are increasingly competitive to land, only accounting for about 5% of all remote roles, FlexJobs reports. Most remote jobs have location requirements, mainly due to state and federal regulations that dictate where companies can hire people and do business. If you're hoping to land a work-from-anywhere job, Spencer recommends highlighting in-demand soft skills that commonly appear in remote job ads, including project management and adaptability, on your resume and LinkedIn profile.

Persons: FlexJobs, Keith Spencer, Spencer, Slack Organizations: CNBC, Microsoft

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