[1/2] Meta CEO Mark Zuckerberg delivers a speech, as the letters AI for artificial intelligence appear on screen, at the Meta Connect event at the company's headquarters in Menlo Park, California, U.S., September 27, 2023.
REUTERS/Carlos Barria/File Photo Acquire Licensing RightsOct 4 (Reuters) - Social media giant Meta Platforms (META.O) said on Wednesday that it has started rolling out generative artificial intelligence (AI) tools that can create content like image backgrounds and variations of written text for all advertisers.
The company started testing these tools in May, giving access to a select group of advertisers in a "testing playground".
The tools will be available in Meta's Ads Manager and their rollout will be completed next year.
Meta's portfolio of AI products includes its language model "Llama 2" and an AI chatbot called Meta AI that can generate text responses and photo-realistic images.
Persons:
Mark Zuckerberg, Carlos Barria, Instagram, Zaheer Kachwala, Katie Paul, Shailesh Kuber
Organizations:
Meta, REUTERS
Locations:
Menlo Park , California, U.S, Bengaluru