Tiger Woods speaks during the launch of Tiger Woods and TaylorMade Golf's new apparel and footwear brand "Sun Day Red" at Palisades Village on February 12, 2024 in Pacific Palisades, California.
Tigeraire , a company that makes cooling products for athletes, has filed a notice of opposition with the U.S. Patent and Trademark Office, alleging that Sun Day Red and Tiger Woods have "unlawfully hijacked" Tigeraire's design into their own branding.
Tiger Woods' new logo for his Sun Day Red golf apparel line is facing a trademark dispute.
TaylorMade Golf, the company behind Sun Day Red, told CNBC, "We have full confidence in the securitization of our trademarks."
Sun Day Red was launched in May, following Woods' 27-year partnership with Nike.
Persons:
Tiger Woods, Woods, he's
Organizations:
Tiger, U.S . Patent, Sun, CNBC, Nike
Locations:
Pacific Palisades , California