More than 100 million people in the US pay a total of $500 billion in rent each year, per JPMorgan.
JPMorgan and many startups are taking the rent check online to get a cut of that pool of money.
Historically, America's 44.2 million renters have written checks to their landlords and kissed that cash goodbye.
Renters living at one of the 2.5 million "Bilt Alliance" properties, have the ability to report their rent payments to Experian, TransUnion, and Equifax.
Once enrolled, renters can earn Pinata Cash that can be spent at retailers like Starbucks, Amazon, and Target, and also have their rent payments reported to TransUnion.