TikTok has been growing like a weed for years, but it's 'flattening' now, Morgan Stanley found.
Reels is being used a lot more by Instagram and Facebook users.
TikTok has grown like a weed for years, prompting Meta CEO Mark Zuckerberg to pull another clone out of this social-media bag.
That service, known as Reels, is beginning to make headway against TikTok, according to a new survey by Morgan Stanley.
"This flattening of TikTok adoption as other platforms rise is notable," the Morgan Stanley analysts wrote in a note to investors.
Persons:
TikTok, Morgan Stanley, Mark Zuckerberg, Zuckerberg
Organizations:
Facebook, TikTok, Meta