New York‘And I walk down the street and bop to the beat / With Lee on my leg and Adidas on my feet.” In 1986, Run-DMC released “My Adidas,” a love song to those sneakers.
Not only was it a big hit but it won the rap group a million-dollar endorsement deal, a first in the world of hip-hop.
Walk into any high-end shoe salon and half the real estate in the room belongs to designer sneakers: high-tops and low-tops, platformed, blingy and logoed.
The subculture of hip-hop—which takes in MCs, DJs, VJs, break dancers, rappers and “aerosol” artists—is now thoroughly mainstream.
“Fresh, Fly and Fabulous: Fifty Years of Hip Hop Style” at the Museum at FIT shows how.