CNBC's Jim Cramer on Monday told investors why it's hard to generalize about consumer behavior, saying that as inflation continues, there's a stark divide between cash-strapped consumers and ones that are flush.
"High rates may not be helping, but they aren't hurting yet either, right now at least," he said.
"In the meantime, we've got a bifurcated consumer in this country, and until you understand that, nothing in this market will make sense at all, let alone the inequality that comes with it."
Cramer took McDonald's mixed earnings report as an example of the consumer divide.
The fast-food giant's CEO Chris Kempczinski discussed how the low-income consumer cohort is a "battle ground" as many trade down to deal with higher costs.
Persons:
CNBC's Jim Cramer, we've, Cramer, Chris Kempczinski, Taylor
Organizations:
Federal, Apple Vision, Costco, Walmart
Locations:
United States