Beyond Meat's sales tanked by nearly a third in Q2, which the company attributed to weak demand.
Consumers are financially squeezed and they're skeptical of the health benefits of plant-based meat, execs said.
Brown said that the "number one issue" with the plant-based meat category was that it ultimately wasn't bringing in enough new consumers.
International markets saw a much smaller drop in revenues year-over-year.
While environmental concerns are a major motivator for people buying plant-based meat in Europe, "here in the US, it's more driven by health," Brown said.
Persons:
execs, Ethan Brown, Brown, Lubi Kutua, Kutua
Organizations:
Service
Locations:
Europe, Wall, Silicon