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Insider asked 9 top VCs which ad and marketing tech companies excited them most this year. Many of the most buzzy startups are applying AI to marketing and ad creation. Martech startups, too, are applying AI and machine learning to help companies analyze huge datasets and let marketing teams collaborate better on big projects. Insider spoke with nine VCs, all of whom have made recent investments in adtech or marketing tech, and asked them to identify the most promising startups in the space. Check out the 15 most promising adtech and martech startups of 2023 and why VCs think they are primed for success this year and beyond.
Persons: adtech Organizations: Venture
The European Parliament said it's auditing its YouTube advertising from 2020 to date. The European Parliament is auditing its Google advertising going as far back as 2020 following a report that alleged YouTube placed ads on third-party sites that violated its own standards. This evaluation process is still ongoing," said a European Parliament press representative in an emailed statement. From its initial assessment, the use of the GVP Network by the European Parliament was "residual," the representative said. The European Parliament has been put under pressure to suspend all of its Google advertising.
Persons: TrueView skippable, Adalytics, Marvin Renaud, Renaud, Roberta Metsola, Pravda.ru, monetization, Adweek, Ruben Schreurs Organizations: Google, YouTube, Fortune, Partner, GVP, GVP Network, US Treasury, Street Journal, Ebiquity Locations: TrueView, Russia, Russian, Ukraine
And France pledged a shipment of the same missiles, which it calls SCALPs, as NATO leaders gathered in Lithuania on Tuesday. Like the United States, France had previously ruled out providing Ukraine with longer-range missiles, over concerns they could be used to attack targets in Russia, escalating the conflict. The ATACMS are among the last major weapons systems that Kyiv wants and the United States is reluctant to give. France’s announcement on Tuesday could either fuel the pressure campaign or, conversely, ease it now that Ukraine is receiving long-range missiles from other countries. Mr. Reznikov made clear that he would not stop asking for ATACMs or long-range missiles from any ally.
Persons: Biden, Emmanuel Macron, Mr, Macron, Abrams, America’s, Lockheed Martin, ATACMS, what’s, , Franklin D, Kramer, Oleksii Reznikov, Reznikov, , Eric Schmitt, Matthew Mpoke Bigg, Zolan Kanno, Youngs Organizations: NATO, Tactical Missile Systems, Pentagon, Russian, United, Kyiv, Lockheed, Republicans, Taurus Locations: Ukraine, France, Lithuania, United States, Russia, Britain, Crimea, Vilnius, Lithuanian, Germany, Norway, Denmark, Netherlands, Romania, Korean, , Washington, London
News analysisPresident Biden and the Ukrainian president, Volodymyr Zelensky, with G7 leaders at the NATO summit in Vilnius, Lithuania, on Wednesday. Mr. Zelensky has never pushed for Ukrainian NATO membership while the war is raging, nor has anyone else. Mr. Zelensky has never pushed for Ukrainian NATO membership while the war is raging. “I think the win here for Ukraine is the sort of cultural acceptance that Ukraine belongs in NATO,” he said. Image French President Emmanuel Macron has moved from opposition to Ukrainian membership in NATO to strong support for it.
Persons: Biden, Volodymyr Zelensky, , Zelensky, Mauricio Lima, John Kornblum, Mr, Kornblum, , Emmanuel Macron, Michal Baranowski, François Heisbourg, ” Ben Wallace, Macron, Ludovic Marin, Jens Stoltenberg, Russia —, Olaf Scholz, Germany, Doug Mills, Camille Grand, Heisbourg, Ukraine can’t, ” Lara Jakes Organizations: NATO, Lithuania — NATO, Kyiv, Ukraine, Central, Ukrainian NATO, Grad, The New York Times, Ukraine Council, German Marshall Fund, , , Washington, Agence France, Russia, New York Times, Ukraine —, European Council, Foreign Relations Locations: Vilnius, Lithuania, VILNIUS, Turkey, Ukraine, NATO, Ukrainian, American, Germany, France, Warsaw, “ Ukraine, Bucharest, French, United States, Bratislava, Central Europe, Russia
NATO declared on Tuesday that Ukraine would be invited to join the alliance, but did not say how or when, disappointing its president but reflecting the resolve by President Biden and other leaders not to be drawn directly into Ukraine’s war with Russia. The wording means that Mr. Biden, who declared last week that “Ukraine isn’t ready for NATO membership,” and like-minded allies had prevailed over Poland and Baltic nations that wanted a formal invitation for Ukraine to join the alliance as soon as the war ends. NATO leaders released the document, a compromise product after weeks of argument, at a summit meeting in Vilnius, Lithuania. Hours earlier, President Volodymyr Zelensky of Ukraine, apparently aware of what it would say, issued a blast at the NATO leadership. “It’s unprecedented and absurd when a time frame is not set, neither for the invitation nor for Ukraine’s membership,” he wrote on Twitter before landing in Vilnius.
Persons: Biden, Volodymyr Zelensky, , Organizations: NATO, Russia, Twitter Locations: Ukraine, Russia, Poland, Baltic, Vilnius, Lithuania
Mr. Putin invited 35 people to the three-hour meeting on June 29, including Mr. Prigozhin and all of Wagner’s top commanders, the Kremlin spokesman said. “The only thing we can say is that the president gave his assessment of the company’s actions” during both the war in Ukraine and the uprising, Mr. Peskov said. Mr. Putin promised the harshest punishment for those who had “consciously chosen the path of betrayal.”But the harsh punishments didn’t come. The following week, on July 6, Mr. Peskov said the Kremlin had neither the “ability nor the desire” to track Mr. Prigozhin’s movements. The Kremlin spokesman added, “The details of it are unknown.”
Persons: Yevgeny Prigozhin, Wagner, Vladimir V, Putin, Yevgeny V, Prigozhin, Dmitri S, Peskov, Prigozhin hasn’t, “ Putin, Mr, , , Roman, Sergei K, Shoigu, Staff Valery V, Aleksandr G, Lukashenko, Libération, Organizations: Kremlin, Mr, Defense Ministry, Agence France, Defense, Staff Locations: Rostov, Don, Russia, Ukraine, Russian, Bakhmut, Moscow, Belarusian, Belarus
The United States appears to be on the verge of providing Ukraine with cluster munitions, a senior Biden administration official said. What are cluster munitions? “There’s just not a responsible way to use cluster munitions,” said Brian Castner, the weapons expert on Amnesty International’s Crisis Response Team. The New York Times has documented Russia’s extensive use of cluster munitions in Ukraine since the beginning of the invasion in February 2022. The Convention on Cluster Munitions also limits the ability of nations that have signed on to cooperate militarily with countries that employ them.
Persons: Laura Cooper, “ There’s, , Brian Castner, Castner, , Ukraine —, Jerry Redfern, Mary Wareham, Cooper, Biden, Gabriela Rosa Hernández, David Guttenfelder, Oleksandr Kubrakov, ” Eric Schmitt, John Ismay, Gaya Gupta Organizations: Biden, Washington, U.S, Pentagon, National Public Radio, United Nations, Amnesty, Cluster Munitions, Getty, The New York Times, The Times, Human Rights Watch, NATO, Ukraine, Munitions, Arms Control, Ukraine’s, Brigade, ., Munich Security Locations: States, Ukraine, Kyiv, Russia, Eurasia, Tibnin, Lebanon, Syria, Yemen, Afghanistan, Balkans, Laos, U.S, United, United States, LightRocket, Russian, Kramatorsk, Ukrainian
The adtech company held panel sessions and meetings at the "MediaMath Penthouse." But behind the scenes, MediaMath CEO Neil Nguyen had barely been sleeping, according to three people familiar with the matter. "We collectively believed as a company, board, and advisors that we had a deal in hand," the statement continued. When advertisers or agencies buy ads through a platform like MediaMath, the adtech company must pay publishers immediately for their ad space. But the adtech company must wait — often 90 days or more — to be paid by the advertiser or agency.
Persons: MediaMath, Goldman Sachs, MediaMath execs, Neil Nguyen, Nguyen, Olivier Anrigo, Xandr, Joe Zawadzki, Ernest Hemingway, Searchlight wasn't, Neil, Houlihan Lokey, Zeta, Viant, Chris Vanderhook, Tim Vanderhook, Frederick M, Brown, MGI, Lionel Hahn, Remco Westermann, Gary Hershorn, MGI's, Westermann, they'll, Zawadzki, he'd Organizations: Cannes Lions, Cannes, Goldman, Searchlight Capital, Carlton Hotel, Google, IBM, Bain Capital —, Aperiam, Searchlight, Silicon, Zeta Global, Media, Games Invest, Verve, MGI's Verve Group, Getty, Verve Group, Trade, World Trade, Trade Center Locations: France, Cannes, hobnobbing, Delaware, Japan, Manhattan, New York City, MediaMath, AperiamVentures
Life at Sea's three-year cruise will get a bigger ship
  + stars: | 2023-07-05 | by ( Julia Buckley | ) edition.cnn.com   time to read: +12 min
Life at Sea Cruises is now owned and operated entirely by Miray Cruises, a company with a 30-year history of operating in the Aegean. Bigger ship, fewer guestsStaterooms on the new ship will have 20 square feet more per cabin, say Miray Cruises. Life at Sea CruisesMeanwhile, Miray says it is launching its first Life at Sea cruise in its new ship as planned in November. MV Lara will be larger than the Gemini, Kendra Holmes, CEO of Miray Cruises, told CNN. And this Miray team is accommodating to everyone – If there are concerns, they fix it, if there are ideas they put them into place.
Persons: Miray, , Mikael Petterson, Irina Strembitsky, Petterson, Staterooms, Lara, Kendra Holmes, Holmes, ” Holmes, Cruises, Heidi Klum, AIDA Cruises, Sharon Lane, , ’ ”, Meredith Shay, Shay, Ingrid Warwick, “ It’ll, “ That’s, Finnbarr Webster Organizations: CNN, Sea Cruises, Cruises, Miray Cruises, Gemini, Carnival, Sea, Petterson, Vie Locations: Europe, German, , Florida, Germany, Istanbul
One adtech executive believes MediaMath's bankruptcy is a sign of more pain to come. MediaMath's filing for Chapter 11 bankruptcy protection has sent shock waves throughout the digital-ad industry. Now MediaMath's creditors, who are cumulatively owed more than $100 million, are scrambling to figure out their next moves. It's likely that the unsecured creditors owed money by MediaMath would receive just pennies on the dollar once the bankruptcy proceedings are resolved. Bannister said Raptive was in the process of seeing how much money MediaMath owed it.
Persons: MediaMath, SSPs, Goldman Sachs, PubMatic, Ana Milicevic, Milicevic, It's, Paul Bannister, Bannister, Raptive, Scott Messer, he's, they're, Brian O'Kelley Organizations: MediaMath's, MediaMath, Fuel, Sparrow Advisers, Messer Media, YouTube, ANA Locations: MediaMath, there's
Dara Treseder, chief marketing officer, AutodeskDara Treseder, the chief marketing officer at Autodesk. Autodesk is a software company that makes products architects and engineers often use, but its name isn't well-known beyond the professionals that rely on its tools. Within 30 days of joining the company, Treseder worked with Ryan Reynolds' agency, Maximum Effort, to launch the company's first TV ad in over ten years. The company's next TV-related success was the "Otto Desć" campaign during the 2023 Oscars, which got over 25 million views. Treseder worked with the French government to launch a campaign on the Autodesk website to make sure consumers knew of Autodesk's contribution.
Persons: Dara Treseder, Autodesk Dara Treseder, , Treseder, she's, Ryan Reynolds, Otto Desć, influencers Organizations: Autodesk, Autodesk —, Notre Dame Cathedral
Perspectives, ideas, community
  + stars: | 2023-06-21 | by ( ) www.businessinsider.com   time to read: 1 min
The role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting. CMO Insider convenes case studies, research, and personal perspectives, to inspire and inform CMOs and their teams as they build and grow their brands. Most Innovative CMOs 2023Our annual list of "Most Innovative CMOs" presents 25 top marketers who are confronting the industry's most complex challenges. Credits:Series Editors : Julia Hood, Ryan JoeReporters : Lauren Johnson, Lara O'Reilly, Michael KaminerDesign and Development : Alyssa Powell, Chay Thawaranont, Kazi Awal, Will Varner
Persons: Julia Hood, Ryan Joe Reporters, Lauren Johnson, Lara O'Reilly, Michael Kaminer, Alyssa Powell, Chay Thawaranont, Kazi Awal, Will Varner
Ukraine has paid contractors hundreds of millions of dollars for weapons that have not been delivered, and some of the much-publicized arms donated by its allies have been so decrepit that they were deemed fit only to be cannibalized for spare parts. Ukrainian government documents show that as of the end of last year, Kyiv had paid arms suppliers more than $800 million since the Russian invasion in February 2022 for contracts that went completely or partly unfulfilled. Two people involved in Ukraine’s arms purchasing said that some of the missing weapons had eventually been delivered, and that in other cases brokers had refunded the money. But as of early this spring, hundreds of millions of dollars had been paid — including to state-owned companies — for arms never materialized, one of these people said. “We did have cases where we paid money and we didn’t receive,” Volodymyr Havrylov, a deputy defense minister working on arms procurement, said in a recent interview.
Persons: , ” Volodymyr Havrylov Organizations: Kyiv, Locations: Ukraine
Some big advertisers want to know exactly when their agencies are using generative AI. And in its current form, generative AI can create derivative content. And WPP ad agency Ogilvy is advocating for advertisers and social media platforms to disclose the use generative AI in influencer campaigns, The Financial Times reported. "You need to sit down with your agency and ask how they are using generative AI." He said he's in active conversations with the heads of all the agencies the alcohol giant works with about how they are experimenting with generative AI tools.
Persons: Reed Smith, Ruben Schreurs, Schreurs, — Andrew Robertson, , Ogilvy, Keri Bruce, Bruce, L'Oréal, we've, Asmita Dubey, Edward Pilkington, Lesley Klein Organizations: BBDO, Ad, WPP, Financial Times, of National, Diageo, Diageo North Locations: Diageo North America
Big thanks to my amazing colleagues Hallam Bullock, Nathan Rennolds, and Lara O'Reilly for covering the newsletter while I was out. My colleague Sonam Sheth, however, is quite confused as to why hundreds of other people are also watching it. This setup means Amazon gets to list more items as eligible for free Prime shipping without having to significantly expand warehouses. They have to ship over 99% of their orders on time with an order cancellation rate of less than 0.5%. The US gives Russia's nuclear program about $1 billion every year.
Persons: It's, I'm, Siu, Hallam Bullock, Nathan Rennolds, Lara O'Reilly, I've, Sonam Sheth, Scott Olson, Eugene Kim, They've, Read, Elon, Valentina Tereshkova, Con —, Tupac, Diamond Naga Siu, Alistair Barr Organizations: Wall Street, Getty, Oracle, Twitter, Ikea, Benz, Washington Locations: Colorado, Spain, Portugal, Paris, California, San Diego, San Francisco, London
Despite his Tuesday arraignment, Trump says he'll still have a "nice" and "wonderful" birthday. Happy birthday, great birthday," Trump quipped. Wonderful birthday. 'Happy birthday, Grandpa!' Trump faces 37 charges, including 31 under the Espionage Act.
Persons: Trump, he'll, , Donald Trump, he's, Eric, Lara, Grandpa, Waltine Nauta Organizations: Service, Justice Department, Trump Locations: Miami, Versailles, Cuban, Bedminster , New Jersey
The largest military air exercises in Europe since the end of the Cold War began in Germany on Monday, as fighter jets, bombers and cargo planes took to the air in a pointed demonstration to Russia of how NATO would respond if attacked. The war games have been long in the works, but took on added urgency after the invasion of Ukraine, which alarmed NATO members that lie in the shadow of Russia and jolted the military alliance into reinventing itself after years of torpor. “Air power is the first response in a crisis,” Lt. Gen. Ingo Gerhartz, chief of the German Air Force, said in an interview at the close of Monday’s exercises — the first of 12 days unfolding at six bases across the country. They include its newest member, Finland, and Sweden, which is seeking admission. Japan attended as an observer.
Persons: Ingo Gerhartz Organizations: NATO, German Air Force, Japan Locations: Europe, Germany, Russia, Ukraine, United States, Finland, Sweden
NATO Nations Kick Off Giant Air Force Drills
  + stars: | 2023-06-12 | by ( Lara Jakes | ) www.nytimes.com   time to read: +1 min
The exercise, known as Air Defender, is led by the German government and brings together the largest number of aircraft from outside Germany for a training mission since NATO was founded in 1949. The United States flew about 100 National Guard and Navy aircraft to Germany for the exercises. Pilots will conduct other missions with fighter jets, the show horses of the sky, at five other bases across Germany. Air Force Gen. Ingo Gerhartz of Germany, who is overseeing Air Defender, said it was not “directed at anyone,” and emphasized that no offensive scenarios would be practiced. “We are a defense alliance, and so this exercise will be of a defensive nature,” General Gerhartz told reporters in Berlin.
Persons: Ingo Gerhartz, General Gerhartz, Gerhartz, Putin, Organizations: Air, NATO, United States, National Guard and Navy, Pilots, Air Force Locations: Germany, Wunstorf, Ukraine, United States, Russia, Berlin, Crimea, Ukrainian, Moscow
The tech billionaire has said Tesla is hoping to make a major investment in the country. Next week, Musk has a chance to tackle both. Musk getting on stage with the chairman of Publicis at Vivatech should help Twitter's cause here, unless the tech billionaire says the wrong thing. After that gathering, Musk said Tesla was looking to make a significant investment in the country. By the way, Insider advertising reporter Lara O'Reilly will be at Vivatech too next week.
Persons: Elon Musk, Tesla, Elon, Musk, He's, Maurice Lévy, Linda Yaccarino, WPP's GroupM, Emmanuel Macron, Lara O'Reilly Organizations: Tesla, Twitter, The New York Times, Times, Renault, Peugeot Locations: Paris, Vivatech, France, Germany
10 Things in Tech: Hello, Apple Vision Pro
  + stars: | 2023-06-06 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
The Nerd Helmet, as coined by The Wall Street Journal's Joanna Stern, has arrived! Apple on Monday unveiled its first hardware release in almost a decade: The $3,499 Vision Pro mixed-reality headset. But while Meta has aimed to make VR/AR affordable for the masses, with limited success, Apple is squarely aiming the Vision Pro at early adopters and developers. Apple's Vision Pro headset has an exterior "EyeSight" display to make your eyes visible to others around you. Say hello to the Vision Pro.
Persons: Lara O'Reilly, Joanna Stern, Apple, Let's, Tim Cook, Bob Iger, Elizabeth Holmes, Justin Sullivan, Linda Yaccarino, Elon Musk, Sam Altman, Altman, OpenAI, Binance, Changpeng Zhao, Bernstein, Hollywood's, Roy Rochlin, Craig Federghi, Jack Sommers Organizations: Apple, Meta, Apple's Worldwide, Conference, Vision, Getty, Twitter, Venture, Sequoia, US Securities and Exchange Commission, Alliance, Producers, Hollywood, New York Stock Exchange, Wall, nab, Wall Street Locations: London, ChatGPT
Elon Musk is zeroing in on building live video on Twitter, sources told Insider. Twitter is working on a series of video products and services, including a new live video offering, according to people familiar with the matter and advertising industry sources. The goal is to have reliable, high resolution live video capabilities on Twitter, similar to what is offered on YouTube Live and Instagram Live, the people familiar said. He "went live" on Twitter in early May through a low-quality live video stream while testing Periscope — "an accident," one of the people familiar said. Other Twitter video initiativesPeriscope is not Musk's only attempt to revive Twitter's video capabilities.
Persons: Elon Musk, Tucker Carlson's, Elon Musk's, Linda Yaccarino, Yaccarino, Musk, Let's, deb, witt, ould, revie, ater, Diva,, ann, l. "If Organizations: Engineers, Twitter, YouTube, itt Locations: usk
Brands fearful of right-wing backlash are discussing scaling back their Pride Month activities. Right-wing media personalities have declared a "war on woke," with The Daily Wire's Matt Walsh recently rallying his Twitter followers to "make 'pride' toxic for brands." This month, the LGBTQ+ dating app Taimi initiated an ad campaign that included billboards in states including Florida, Oklahoma, Texas, and others. Those billboards were largely on privately-owned farmland and most of the landowners rejected Taimi's ad campaign, many requesting "no nudity" in the images. The North Face, which debuted its "Summer of Pride" ad campaign starring drag queen Pattie Gonia late last month, is holding firm.
Persons: Bud Light, Matt Walsh, Ross Martin, Martin, Bud Light's, influencer Dylan Mulvaney, Hannah Lewman, Pattie Gonia, rightwing firebrands, Amy Luca, Media.Monks, Brian Stout, It's, We've, Dean Crutchfield, Crutchfield, Mark Borkowski, I've, Mekanism's, There's, Benjamin Cohen Organizations: Target, Daily, Brands, Partners, Gay and Lesbian Alliance, Defamation, Pink Locations: Florida , Oklahoma , Texas, Taimi's
IN 2019 the chef and writer Lara Lee found herself in a cooking funk. She’d just given birth to her son, Jonah, and could barely summon the enthusiasm to feed herself most nights. In “A Splash of Soy: Everyday Food from Asia” (June 13, Bloomsbury ), she tells the story of how she reoriented herself. “It was about reviving my cooking mojo when I was in early motherhood,” Lee said of the cookbook. “But this is the way I love to cook now.”
Persons: Lara Lee, Jonah, reoriented, ” Lee, Organizations: Asia ” Locations: Asia, Bloomsbury
Kipyegon shaved almost an entire second off the previous mark of 3:50.07 set by Ethiopia's Genzebe Dibaba in 2015. The world record completes the 29-year-old's collection of feats, adding to her two Olympic 1,500m golds and the 2017 and 2022 world titles, Commonwealth Games gold medal from 2014 and three Diamond League titles. Dina Asher-Smith, who won the world 200 metres title in Doha in 2019, pulled out in the build-up to the race. Spaniard Mohamed Katir produced a lung-busting performance to win the 5,000m with a world leading 12:52.09, with world record holder Joshua Cheptegei coming in fourth. Reporting by Aadi Nair in Nashik, India; Editing by Ken FerrisOur Standards: The Thomson Reuters Trust Principles.
Persons: Pietro Mennea Golden, Luigi Ridolfi, Kipyegon, Remo Casilli FLORENCE, Fred Kerley, Ethiopia's Genzebe, Britain's Laura Muir, Jessica Hull, Muir, Ferdinand Omanyala, Trayvon, Jamaica's Yohan Blake, Jacobs, Ivorian Marie, Josee Ta Lou, Gina Lueckenkemper, Imani, Lara Lansiquot, Dina Asher, Smith, Ta Lou, Erriyon Knighton, Grant Holloway, Mohamed Katir, Joshua Cheptegei, Italy's Leonardo Fabbri, Andy Diaz, Larissa Iapichino, Aadi Nair, Ken Ferris Organizations: Diamond League, Commonwealth Games, Kenyan, Rabat, Thomson Locations: Florence, Italy, Ivorian, Doha, Netherlands, Rabat, Nashik, India
FILE PHOTO: The Johnson & Johnson logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 29, 2019. Montecalvo was joined by Chief Judge David Barron and Circuit Judge Kermit Lipez. The devices became the subject of more than 10,000 product liability lawsuits consolidated before a federal judge in Texas. Circuit Court of Appeals, No. For plaintiffs: Ross Morrison of YankwittFor J&J: Adam Tarosky of Nixon PeabodyRead more:J&J hip implant whistleblower case tossed over confidential info misuse
Persons: Johnson, Brendan McDermid, J, Judge Page Kelley, Antoni Nargol, David Langton, Lara Montecalvo, Montecalvo, David Barron, Kermit Lipez, Langton, DePuy, Nargol, Ross Morrison, Yankwitt, Adam Tarosky, Nixon Peabody Read Organizations: Reuters, Johnson, New York Stock Exchange, REUTERS, 1st U.S, Circuit, Appeals, Inc, U.S . Food, Drug Administration, & $ Locations: New York, U.S, Boston, Texas, Nargol, United States, 1st
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