Adobe Analytics expects consumers to spend between $11.2 billion and $11.6 billion on Cyber Monday.
Overall, Black Friday sales topped $8.9 billion last year, versus $10.7 billion on Cyber Monday 2021.
Meanwhile, e-commerce giant Amazon said sales on Black Friday broke a record, underscoring the appeal of shopping online.
Sarah Hymer, a mother of two in Utah, said she hadn’t planned on any in-store Black Friday shopping.
Rega, holding multiple bags, said Black Friday prices struck her as “comparable” to a year ago.