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☆ Mortgage interest rates are expected to drop by the end of the year—here’s how much you could save on monthly payments
▼ + stars: | 2024-07-19 | by ( Mike Winters | ) www.cnbc.com time to read: +2 min

While mortgage rates are most closely linked to 10-year Treasury bonds, they tend to move in tandem with the Federal Reserve's benchmark interest rate. Consequently, a rate cut is likely to lower mortgage rates later this year. That's potentially good news for homebuyers, since interest rate cuts would likely make monthly mortgage payments a bit more affordable. Most major housing organizations expect mortgage rates to drop by the end of the year. Mortgage rate forecasts for the end of 2024 differ slightly.

Persons: Fannie Mae, Wells, Kevin McLoughlin Organizations: Federal, Traders, Mortgage, Association ., Federal Reserve Locations: Virginia

Average 30-year mortgage rates are now down to 6.77%, the lowest they've been in over four months, according to Freddie Mac. "Mortgage rates are headed in the right direction and the economy remains resilient, two positive incremental signs for the housing market." See more mortgage rates on Zillow Real Estate on ZillowMortgage CalculatorUse our free mortgage calculator to see how today's mortgage rates would impact your monthly payments. 15-Year Fixed Mortgage RatesLast week, average 15-year mortgage rates were 6.05%, a 12-basis-point decrease from the previous week, according to Freddie Mac data. Once the Fed cuts rates, mortgage rates should fall even further.

Persons: Freddie Mac, Sam Khater, Freddie Mac's, you'll, it's Organizations: Federal Reserve, Zillow Locations: Chevron

☆ Ford Motor is among the most overbought stocks in the S&P 500 this week. Here are the others
▼ + stars: | 2024-07-19 | by ( Pia Singh | ) www.cnbc.com time to read: +4 min

The S & P 500 has dropped nearly 2% for the week, putting the broad-market index on pace for its worst weekly performance since April. This market shift has pushed some S & P 500 stocks into overbought territory despite the index's decline. Against this backdrop, CNBC Pro screened for the most overbought and oversold names in the S & P 500 based on their 14-day relative strength index, or RSI. Take a look at some of the overbought names: Ford Motor made the overbought list, with the stock scoring an RSI of about 83.2. Other overbought stocks include S & P Global and Republic Services.

Persons: Russell, they've, Goldman Sachs, Pizza, Domino's, Charles Schwab, Wall Organizations: Nasdaq, Dow, Federal, CNBC Pro, Ford, Super Duty, Gen, Analysts, P Global, Republic Services, Walgreens Boots Alliance, Nike

☆ The 'Trump trade' has divided health-care stocks into two camps. How to play the next moves
▼ + stars: | 2024-07-19 | by ( Pia Singh | ) www.cnbc.com time to read: +9 min

UNH 1M mountain UnitedHealth stock over the past month. Think Centene , Molina Healthcare , UnitedHealth and Humana , among others. Managed-care companies historically buck the broader trend of health stocks and outperform in the first year after an election, according to Raymond James. Unlike UnitedHealth, shares have fallen — down 3% — since the June debate. Raymond James sees Oscar Health , HCA Healthcare and Tenet Healthcare as beneficiaries of a victory by the left.

Persons: Raymond James, Chris Meekins, Donald Trump, Joe Biden, quieted, Biden, Meekins, Centene, Trump, Bernstein, Jefferies, David Windley, UnitedHealth, Ben Hendrix, Optum, John Ransom, Piper Sandler, Ransom, Lance Wilkes, Oscar, — Ransom, Oscar's Organizations: Affordable, Trump, UnitedHealth, Republican, Biden, GOP, Federal Trade Commission, Department of Justice, ACA, Medicare, Molina Healthcare, RBC Capital Markets, CVS Health, RBC Capital, DOJ, Humana, Healthcare, GoodRx Holdings, Democratic, Oscar Health, Tenet Healthcare, Aetna Locations: Molina, UnitedHealth, U.S, Thursday's, Florida, Texas

☆ Trump's unity message lasted just over 26 minutes
▼ + stars: | 2024-07-19 | by ( Matthew Loh | ) www.businessinsider.com time to read: +4 min

Unity, after all, has been a key message espoused by President Joe Biden. "I had all prepared an extremely tough speech, really good, all about the corrupt, horrible administration," Trump told the Post. Just over 26 minutes into his speech, Trump was praising his supporters and family when he veered abruptly back into attacks on his opponents. Trump portrays unity — while insulting his opponentsTrump, now officially the Republican nominee, began his speech in line with the unity message. "I look at unity, and it's obviously an opportunity to bring the country together," said Chris LaCivita, a senior campaign aide.

Persons: —, Donald Trump, Joe Biden, Trump, Don Jr, Eric, Crazy Nancy Pelosi, we're, Biden, they're, MAGA, That's, Donald Trump Jr, Axios, Mike Allen, Chris LaCivita, let's Organizations: Service, New York Post, Washington Examiner, Business, Republican National Convention, Republican, GOP, Democratic, Social Security, Trump, RNC Locations: United States

☆ These 10 U.S. states have America’s best economies in 2024
▼ + stars: | 2024-07-18 | by ( Scott Cohn | ) www.cnbc.com time to read: +13 min

We consider economic growth and job growth. We measure the breadth of each state's economy by looking at how many major corporations are headquartered there. Delaware's economy turned in a lackluster performance in 2023 — the only state economy to shrink last year. Mario Tama | Getty ImagesThe Grand Canyon State's surging chip sector is delivering many dividends, including strong job growth and a healthy housing market. But he noted that construction employment grew at a healthy pace last year, evidence that the state economy still has steam left.

Persons: Dupont De Nemours, Ethan Miller, Kevin C, George Frey, Mark Knold, Knold, Zions, Mario Tama, Katie Hobbs, Allison Joyce, they've, Andrew Berger, Gross, Berger, Nina Dietzel, Lawrence Kessler, Kessler, Brandon Bell, Joe Raedle Organizations: Companies, Business, Delaware, Istock, Getty, Fortune, Census, Commerce Department, Aaa, Direct Investment, Corporate, Gem State, Micron Technology, Lamb Weston Holdings, Silver State, Pew, Major Corporations, Vegas Sands, MGM Resorts, Benz, Cox, Mercedes, Nestlé, Purina, Adidas, Georgia Department of Economic, U.S . Commerce Department, Assurant, Intercontinental, Contractors, Bloomberg, Utah's Department of Workforce Services, Arizona Workers, Gov, Democrat, Major, Technology, North, Health, Employers, North Carolina Department of Commerce, Corporate Headquarters, Bank of America, Duke Energy, Tennessee, University of Tennessee, The Volunteer State, FedEx, Texas Employees, Lone Star State, Entrepreneurship, Oracle, Tesla, Amerant Locations: States, Wilmington, New Castle County , Delaware, Delaware, Incyte, Idaho, Boise , Idaho, USA, Nevada, Las Vegas, Las Vegas , Nevada, Southern California, Vegas, Georgia, Atlanta , Georgia, Peach, Utah, Provo , Utah, U.S, Beehive, Buckeye , Arizona, Arizona, North Carolina, Wilmington , North Carolina, Carolina, Tennessee Nashville , Tennessee, Luling , Texas, The Texas, North Dakota, California, Texas, Florida, Sunrise , Florida

☆ I grew up in Norway and live in Bali. I'm learning to blend Asian and Western parenting styles when raising my kids.
▼ + stars: | 2024-07-18 | by ( Amanda Goh | ) www.businessinsider.com time to read: +5 min

AdvertisementNow, I'm learning to embrace both Asian and Western parenting styles when raising my kids. The local kids in Bali do that, too, but it's harder to get around Bali on foot. I've noticed that Asian families seem closerHere, parents often sleep with their young kids for a long time. In Norway, parents show love but it's not as common for them to say it out loud. We also have friends with kids, so we often go to someone's house and hang out.

Persons: —, Simen Platou, Jen, I'd, Koji, I've, Amanda Goh, We're, She's, they've, they're, it's, Simen, I'm Organizations: Service, Business, Naia, Norway That's Locations: Bali, Florida, Norway, Oslo

☆ I moved from the US to Ireland. I'm extremely happy with my choice, but there are a few things I wish I'd known before relocating.
▼ + stars: | 2024-07-18 | by ( Alexis Mcsparren | ) www.businessinsider.com time to read: +11 min

Finding a job in Ireland is tough, especially if you're not in the country yetIt's hard to get a job in Dublin. Sadly, the Irish job market is extremely competitive, especially in Dublin. AdvertisementFinding housing in Ireland is equally as difficult, if not harder, than job huntingRent in Ireland can be pricey. Alexis McSparrenFinding housing in Ireland overall is very difficult, but finding housing in Dublin is a struggle. Finding my people in Ireland took some timeI met my boyfriend after I moved to Ireland.

Persons: —, I've, Alexis McSparren, nannying, you'll, Don't, It's, Alexis McSparren There's, it's, we've, they've Organizations: Service, Business, European Union, Irish, UNESCO, Heritage Locations: Ireland, Dublin, Missouri, Europe, Moher, Indiana, American

☆ Investors got the 'healthy' pullback they've been looking for yesterday, says Sylvia Jablonski
▼ + stars: | 2024-07-18 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailInvestors got the 'healthy' pullback they've been looking for yesterday, says Sylvia JablonskiSylvia Jablonski, Defiance ETFs CEO and CIO, joins 'Squawk Box' to discuss the latest market trends, what to make of the rotation out of tech, and more.

Persons: Sylvia Jablonski Sylvia Jablonski Organizations: Investors

☆ Why a millennial stopped saving 70% of her income and started spending over $25,000 a month
▼ + stars: | 2024-07-18 | by ( Noah Sheidlower | ) www.businessinsider.com time to read: +6 min

Julie Berninger, 35, and her husband used to save 70% of their income. Now, they spend over $25,000 a month on outsourcing aspects of their lives like cleaning, cooking, and transportation. However, Berninger said she's investing in the growth of her companies — and is spending a lot to do so. While at Amazon, she started selling digital products part-time on Etsy, as she wanted side income and opportunities to try different fields of work. AdvertisementShifting spending habitsIn 2023, she also founded Auros Agency, a boutique digital course creation agency with a similar business model.

Persons: Julie Berninger, Berninger, She's, Cody Berman, they've, doesn't Organizations: Service, Business, FIRE, Apple, Gold City Ventures, Auros Agency, BI

About a week later, she came up with the idea to start her own flower truck business, Main Street Flower Truck. Hintze launched her business, Main Street Flower Truck, in August 2023. She decided to name her company after the street where she grew up, Main Street. After the family pulled over to inspect the truck, Hintze wrote down the number on the for-sale sign. By February, she made the choice to pour all of her time and energy into growing her flower truck business.

Persons: Vienna Hintze, Hintze, Tristan Pelletier, Fiona, they've, That's, Hintze hasn't, she's, I'm Organizations: CNBC, Syracuse University, Free People, Universal Music Locations: New York City, Vienna, Los Angeles, Long Island , New York, Ojai, Ventura County, L.A, bouquets

☆ I've visited over 40 countries. These are 6 of the most overrated tourist attractions I've ever seen.
▼ + stars: | 2024-07-18 | by ( Jonathan Levin | ) www.businessinsider.com time to read: +1 min

I've traveled to over 40 countries and visited many of the world's popular tourist attractions. Though many attractions are worth seeing, some didn't live up to the hype. AdvertisementHaving visited over 40 countries, I've been fortunate enough to experience many of the world's most famous tourist attractions. About 89% of American travelers said they've visited more than one tourist trap in the past two years, according to a recent survey by PhotoAiD . I think many popular attractions are worth going out of the way for, but not every one I've seen has lived up to its hype.

Persons: I've, —, they've Organizations: Service, Business

☆ The small cap rally ‘has legs,’ says Citi’s stock strategist Scott Chronert
▼ + stars: | 2024-07-18 | by ( Hakyung Kim | ) www.cnbc.com time to read: +2 min

After a difficult two years for small cap stocks, the sector finally appears on path for a comeback, according to Citi Research head of U.S. equity strategy Scott Chronert. The small cap benchmark Russell 2000 index is up 4.3% week to date alone amid a 9.4% rally in July. As investors become more enthusiastic on the prospect of forthcoming interest rate cuts, they've started to sell off mega cap technology names — which have led the market rally — in favor of the rate-sensitive small cap sector. Banks currently have an "easier" valuation starting point, according to Chronert. The sector overall contains little exposure to tariffs — which has become a major campaign platform of former president Donald Trump.

Persons: Scott Chronert, they've, Chronert, CNBC's, Russell, Banks, Donald Trump Organizations: Citi Research, Federal, Trump, CNBC, Market, Survey

Credit cards offer better purchase protection and less fraud liability compared to debit cards. Most credit cards earn at least 1% back on everyday purchases — and you can often earn much more. Tips for using credit cards to build creditYou can build credit with a credit card by following a few crucial steps. If you have a low credit score, you may consider a secured credit card for rebuilding credit. Frequently asked questions about paying with a credit cardShould I keep paying with a credit card to earn rewards if I already have credit card debt?

Persons: You've, Chase, takeout, it's, you've, they've, that's, You'll, Taylor Swift, It's Organizations: Business, Chase Travel, PayPal, Chase

☆ Gen Z data scientist says many majors in the field are interchangeable — so this is what to do if you want an AI job
▼ + stars: | 2024-07-17 | by ( Ana Altchek | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. She now works as a data scientist at JPMorgan and makes videos about tech careers in her free time. She told Business Insider that many majors are interchangeable and that several degrees, such as computer science, math, information sciences, and data science, can lead to jobs in the field. Krinsky said while Big Tech names may look flashy on your résumé, hands-on experience is crucial to actually landing the job. Most projects start with scraping the web for data and then require building, training, and fine-tuning the model.

Persons: —, Allison Krinsky, Krinsky, haven't, it's Organizations: Service, University of Washington, JPMorgan, Business, Big Tech

☆ Small Landlords Are Using New Tech Tools to Raise Tenants Rents
▼ + stars: | 2024-07-17 | by ( James Rodriguez | ) www.businessinsider.com time to read: +14 min

The past few years have solidified single-family rental homes as genuine moneymaking enterprises, not just ho-hum nest eggs. Related storiesWhen everyone was scrambling for their piece of the suburbs during the pandemic, mom-and-pop landlords pounced, using these newfound tools to collect more cash. The company, which estimates only one-fourth of single-family-rental landlords use professional management services, now manages more than 28,000 rentals on behalf of small landlords. As the Wall Street ethos trickles down to small rental owners, it'll be harder and harder to tell them apart. But the gap is narrowing as small rental owners capitalize on the innovations that the institutional class has already embraced.

Persons: Daniel doesn't, Daniel, hasn't, he's, Bryan Smith, —, Zers, John Burns, Rick Palacios Jr, Palacios, Jordan Kavana, Rich Ford, you've, Ford, Devin Redmond, doesn't, Philip Garboden, It's, Garboden, Roofstock Organizations: Atlanta, Corporate, Harvard Joint Center for Housing Studies, John Burns Research, Consulting, Ark Homes, Rent, Vesta Ventures, University of Chicago Locations: Zillow, Atlanta, Raleigh, Chattanooga , Tennessee, Grand Rapids , Michigan

☆ Ethereum co-founder warns against voting only on 'pro-crypto,' a day after a16z founders support Trump
▼ + stars: | 2024-07-17 | by ( Mackenzie Sigalos | ) www.cnbc.com time to read: +5 min

Ethereum co-creator Vitalik Buterin on Wednesday cautioned against voting for political candidates based solely on whether they have adopted a "pro-crypto" stance. The best example of this is, predictably, modern Russia," added Buterin, a Russia-born coder who built ethereum in his late teens. Buterin did not single out any names in his post of either political candidates, or of those opting to support them. It comes in stark contrast to the Joe Biden White House, which has been seen as hard on crypto. However, the perception that Biden is anti-crypto and Trump is pro-crypto has some Biden allies concerned enough to take their case directly to senior White House officials.

Persons: Ethereum, Vitalik Buterin, Buterin, Putin, Donald Trump, Marc Andreessen, Ben Horowitz, Andreessen Horowitz, Donald Trump's, Ben, Marc Show, Horowitz, Joe Biden, They've, They're, Andreesen Horowitz, Coinbase, coder, Tesla, Elon Musk, Peter Thiel, Tyler, Cameron Winklevoss, Trump, —, Sen, Elizabeth Warren, bitcoiners, JD Vance, Vance, Biden Organizations: Republican National Convention, U.S . Securities, Exchange Commission, Federal Deposit Insurance Corporation, Trump, Trump —, solana, Internal Revenue Service, Libertarian National Convention, Republican, Joe Biden White, SEC, Biden, White House Locations: Milwaukee, U.S, Russia, San Francisco, Washington, Mar, Nashville , Tennessee

The best Prime Day deals are the ones that let you fill a need in your life while saving a few bucks. Read on for our editor's personal picks from this year's sale, and catch the remaining sales in our main Prime Day deals hub. Amazon Prime Day deals our experts bought themselvesI'm moving from a huge home in Kansas to a tiny apartment in New York City. I used Prime Day as an opportunity to downsize to a smaller model that was recommended by our air fryer expert. Check out our roundup of all of the best Prime Day deals, or browse Amazon's website for more.

Persons: you've, Read, fryer, — Lauren Savoie, I've, It's, Samantha Crozier, Gabrielle Chase, Sam, Sally Kaplan, TCL, Brendan Griffiths, Anker, — James Brains, — Sally Kaplan, Dot, — Christopher Meinck, They're, it's, — Jaclyn Turner, Lauren Savoie, I'm, I'd, — John Lynch, They've, Mandolines, NoCry, Les Shu Organizations: Business, Amazon Prime, Sony, Microsoft, Taco Bell, Lenovo, Echo, Commerce, JW, JW PEI, Love Locations: Kansas, New York City, Taco, Crystal City, Hawaii, Brooklyn, Europe

Learn moreAmazon is running a promotion on select baby products during Prime Day, and today, July 17, is the last day you can partake. When you spend $90 on items listed on this landing page, Amazon will give you a $30 credit to spend on the site. Just make sure to add the applicable baby products to your cart and use the code BABYPRIMEDAY at checkout. Best Prime Day baby dealsPampers Pure Protection disposable diapers (N-7) $22.89 $25.46 Save 10% Pampers Pure are hypoallergenic and free of chlorine, bleach, latex, fragrance, parabens, and natural rubber. Amazon/Lisa Sabatini/Business InsiderShopping for more great Amazon Prime Day deals?

Persons: shea, Lisa Sabatini Organizations: Business, Honest, Amazon Prime

☆ It looks like the party's over for luxury goods in China
▼ + stars: | 2024-07-17 | by ( Grace Dean | ) www.businessinsider.com time to read: +5 min

Read previewHugo Boss, Burberry, Richemont, and Swatch have all called out slumping sales in China this week as consumers cut back on luxury spending. Swiss watch group Swatch said it expects the Chinese market "to remain challenging for the entire luxury goods industry until the end of the year." But much of this spending has been overseas, and sales in China have fallen for some of the world's biggest luxury brands. AdvertisementBefore the pandemic, about two-thirds of Chinese luxury spending occurred outside mainland China, plummeting to less than 10% in 2021 and 2022 because of travel restrictions, according to data from Bain. The consultancy said that this started to rebound in 2023 with the return of overseas tourism, with an estimated 30% of luxury spending taking place outside mainland China.

Persons: —, Hugo Boss, Burberry, Gerry Murphy, they've, Bain, Luca Solca, Vacheron Constantin, Marc Jacobs, Versace, Richemont Organizations: Service, Swatch, Business, Bain & Company, Richemont, Cartier, Burberry, Financial Times, Bain, Prada, The Financial Times, Luxury Summit Locations: China, Swiss, Americas, Hong Kong, Macau, Japan, South Korean, East

☆ From Amazon to Dell, Corporate America's in-office crackdown is in full swing
▼ + stars: | 2024-07-17 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, Amazon wants to stop employees skirting in-office mandates by tracking their hours spent in the office . The big storyPunching the clockGetty Images; Jenny Chang-Rodriguez/BIAt Amazon, coffee is for closers people who spend at least 2 hours in the office. AdvertisementBusiness Insider's Eugene Kim has a report on Amazon monitoring the hours its corporate employees spend in the office . Amazon and its employees have been in an ongoing battle over its return-to-office mandate, which was first announced early last year. AdvertisementFor Amazon employees, the RTO mandates have been shrouded in mystery and confusion.

Persons: —, you've, Jenny Chang, Rodriguez, Eugene Kim, it's, Eugene, they've, Justin Sullivan, Getty, Dell, Polly Thompson, Lizzie Reed, Goldman Sachs, Mark McQueen, Elizabeth Reed, Donald Trump's, Fundstrat's Tom Lee, Russell, Deena So'Oteh, Greg Warnock, Warnock, Elon Musk, Tesla, Stephen Pasterino, Rachel Katzman's, Jennifer Aniston, Johnson, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Annie Smith, Amanda Yen Organizations: Service, Denver Airport, Business, Amazon, Foods, Dell, Computer, Workers, Goldman, Walmart, Treasury, Netflix, SpaceX, Lone Star State, Northeast, BI, Olympic, United Airlines, Johnson Locations: it's, Corporate America, Utah, California, Texas, Paris, Seine, New York, London

☆ A trainer-heiress power couple created the fitness juggernaut Pvolve. Then came a divorce, an arrest, and Jennifer Aniston.
▼ + stars: | 2024-07-16 | by ( Kate Taylor | ) www.businessinsider.com time to read: +43 min

Around the dinner table in the early 2000s, David Katzman would quiz his kids about their dream startups. ModelFit employees told BI that Gelband used the Pelvicore Pro only with the permission of its creator, the physical therapist Christina Christie. Once, in October 2018, David Katzman met with Facebook's ad team to discuss SDC's before-and-after advertisements, which violated the tech company's policies. SDC employees worked on Pvolve marketing campaigns, and Pvolve employees took trips on David Katzman's jet. "He didn't come from anything, and he spent years and years building up the business," the person close to Pasterino told BI.

Persons: Stephen Pasterino, Pasterino, he'd, hadn't, Rachel Katzman, who'd, Katzman, Pvolve, Jennifer Aniston, David Katzman, bankrolled, —, Laura Quintana, Stephen, Erik Connolly, Connolly, John Mayer, Nietzsche, Dan Gilbert, David, Gilbert, Usher, Jordan, decanting, Justin Gelband, ModelFit, Taylor Swift, Gelband, Vanessa Packer, Bryan Bedder, we'll, didn't, Woody Allen's, Vera Wang, Katzman's, I've, Cynthia Hannah, Blanca Padilla, Pasterino's, Justin Gelband's, Tracy Anderson's, cofounders, Packer, Christina Christie, Christie, Jordan Katzman, David Katzman's, Camelot, Julie Cartwright, Pvolve's, Cartwright, Hannah Bronfman, Nadine Leopold, Tim P, Pvolve didn't, Quintana, Rachel, SmileDirectClub, Jamie Dimon, Olivia Culpo, Craig Barritt, Bethenny Frankel, Madelaine Petsch, Lola tampons, They'd, Mara, ThreeForm, loaning, Hannah, Christie Brinkley, Monica Schipper, she'd, Rebecca Minkoff, Lindsay Pinchuk, Pamela, couldn't, Kathryn Delacruz, Madison Krause, Krause, Delacruz, " Krause, Pvolve's attorney's, Aniston's, Aniston, Jennifer, Jennifer Aniston's, Connelly, SDC's cofounders, — Pasterino, ThreeForm hasn't, Sarah VanZalen, there's, Erewhon, WWD, Tim Michaels, franchisors, Michaels, they've, Aperol Organizations: SoHo, Pvolve, Los Angeles ., Depot, DeeKay Enterprises, Quicken Loans, Cleveland Cavaliers, Camelot Venture Group, New, ModelFit, GQ, Getty, Hamptons, Beverly Hills Hotel, Cosmopolitan, BI, Gray Institute, SDC, Camelot, Lionsgate, Facebook, Whitby, Ventures, . Press, Miss, Employees, Naboisho Conservancy, Katzman's, Southampton, Pvolve Facebook, LinkedIn, Health, Forbes, Workers, Industry Locations: Pvolve, New York, Chicago, Los Angeles, Hammonton , New Jersey, Atlantic City, Jersey Shore, Franklin , Michigan, Michigan, Detroit, Las Vegas, Beverly, SoHo, Ibiza, France, Paris, Vogue, California, ModelFit, Covent, London, Riverdale, New Jersey, Pasterino, Italy, Kenya, Naboisho, Nashville, San Diego, New York City, shuttering, Ann Arbor , Michigan, ThreeForm, Angeles, Malibu

☆ The biggest winners of the 2024 Olympics will be the athletes who can break through on social media — not just get the gold
▼ + stars: | 2024-07-16 | by ( Tiara White | Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

Read previewThe 2024 Olympic Games could be bigger than ever for athletes looking to build content careers and score brand deals, particularly for young or newer names. "Social media, every single year, has gotten bigger and bigger, and a lot of eyes are on social, digital advertisements now," said Michael Raymond, the founder of Raymond Representation, which works with Olympic athletes, college athletes, and influencers. AdvertisementOut2Win found that during the Tokyo Games, athletes and organizations created 232,000 social posts and gained 113 billion followers. As influencers and platforms lean in, the Paris Games could be even bigger for social media. "One of the challenges in sponsoring Olympic athletes if you're not an Olympic sponsor is that your window to activate with your athlete is small," Poole said.

Persons: —, Michael Raymond, Raymond Representation, James Crane, Buchwald, Goldman Sachs, Crane, Simone Biles, Katie Ledecky, you've, Harry Poole, They've, Raymond, Sunisa Lee, Hailey Van Lith, Out2Win, Agency Smith, Lee, Jade Carey, Kaila McWilliams, Smith, Poole, Jeff Hoffman Organizations: Service, Business, Olympic, Brands, Paris Games, Excel Sports Management, Tokyo Games, Agency Locations: Tokyo

☆ Netflix and Amazon are duking it out over brand partnerships as streaming ads enter a new phase
▼ + stars: | 2024-07-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewThe battle between streamers for TV ads is ushering in a new push for brand partnerships, from joint marketing campaigns to product placements. It's also bringing in ad chief Peter Naylor's team into conversations brands are having with VP Magno Herran, who's long overseen marketing partnerships. AdvertisementBrand reps looking to discuss partnerships have noticed Netflix and Amazon ad salespeople popping up unexpectedly in meetings. To fuel their efforts, they're hiring legacy TV ad sellers, throwing extravagant TV upfronts presentations, and adding live events and sports to sweeten their offerings for advertisers. AdvertisementApple TV+ doesn't have an advertising tier (yet), but it's pushing more into brand partnerships, recently hiring an Endeavor exec to work on brand deals across its titles.

Persons: —, who've, It's, Peter Naylor's, Magno Herran, Lauren Anderson's, Alan Moss, Jennifer Verdick, Elisabeth Daniels, Maisel, They're, Jen Cowan, Libby Bush, Bush Organizations: Service, Netflix, Business, MGM Studios, WWE, Cannes, Brands, Amazon, Marriott, PQ Media, Talent, CAA, Ally, Apple, Endeavor Locations: Banks

View at Amazon What we like Check mark icon A check mark. Ability to review identified obstacles after cleaningCheck mark icon A check mark. View at Amazon What we like Check mark icon A check mark. View at AmazonThe best Amazon Prime Day robot vacuum dealsAutomate your floor cleaning with one of the best robot vacuums. They're lightweight, and many of today's best cordless vacuum cleaners can rival even the most powerful uprights.

Persons: Dyson, Bissell, Miele, vacuums we've, We've, you've, vacuums, they've, iRobot, Roomba, we've, Decker, Smart, OmniForce Organizations: Business, Amazon, Samsung, Hoover, Prime, Kenmore, Dyson, Upright, Shark, Amazon LG, LG, Amazon Prime, nab, BISSELL Locations: iRobot, Eureka

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