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BeReal recently posted a job ad for its first-ever communications and marketing lead. Social-media experts said it's probably too late for BeReal to recapture its early buzz. BeReal, the French photo-sharing app startup, is set to make its first-ever marketing hire but social-media experts say it may be too late to recapture the early buzz. But BeReal appeared to have missed its moment to capitalize on its surge in popularity in 2022, experts have said. Ultimately, it could be too late for BeReal to turn itself around without a substantial pivot, experts said.
Persons: BeReal, it's, they've, Colin Kennedy, influencers, Kennedy, Paul Armstrong, Armstrong Organizations: US App Stores Locations: BeReal, Europe
The journalist Valur Robertsson knows a fresh investigation will sell newspapers (and make his impatient editor ecstatic). He finds himself battling internal frustration and external impatience, all of which he expresses to his sister, Sunna, a slightly adrift graduate student. Despite secretive sources, legal threats and reminders that past and present are forever intertwined, Valur pushes hard to center Lara and her family in his stories. Sunna, too, will find herself drawn into the investigation, sometimes at her own peril. Jonasson and Jakobsdottir, beautifully translated by Victoria Cribb, demonstrate with understated brilliance how the truth rises to the surface, no matter how ugly it is or how powerful the players are.
Persons: Lara, Valur Robertsson, Valur, Victoria Cribb Locations: Reykjavik
CNN —If the idea of spending three years on a cruise ship made you claustrophobic, it’s time to look away now. There will now be seven potential start locations in the first year of the cruise, which departs Istanbul on November 1. Life at Sea CruisesHolmes says the new system shouldn’t affect the company’s policy to sell only 85% capacity. The new policy is the latest change in what has been a baptism of fire for Life at Sea. While they aren’t the first to offer permanent (or semi-permanent) cruises, Life at Sea remains the only (relatively) affordable option for long-term cruising, says Holmes.
Persons: Kendra Holmes, , Holmes, It’s, ” Holmes, Cruises Holmes, , , , “ We’d, we’d, Lara Organizations: CNN, Miray, Cruises, SDI Locations: Dubai, India, Istanbul, Barcelona, Bahamas, Rio de Janeiro, America
US search spend on retail media properties is expected to grow 18.7% this year, while search spend outside retail media is expected to grow just 5%, per Insider Intelligence. Despite offering Shopping Ads and analytics and order management tools, industry analysts usually don't consider Google as a retail media operator. AdvertisementAdvertisementHowever, not all retail media spend is coming at the expense of Google and traditional advertising channels. Forrester's second-quarter marketing CMO pulse survey found that the majority of retail media spend is coming from existing trade and shopper marketing budgets. Retailers are cannibalizing those budgets to fuel growth of their retail media networks, said Nikhil Lai, senior analyst at Forrester.
Persons: , Alex Brownsell, Bill Fisher, Nikhil Lai, Forrester's Lai Organizations: Google, Walmart, Service, Retail, Intelligence, Kroger, Forrester, Apple, Instacart Locations: Amazon, Wall, Silicon, Instacart
There he was in Denmark, praising the government for “helping Ukraine to become invincible” with its pledge to send 19 jets. In Athens, he said Greece’s offer to train Ukrainian pilots would “help us fight for our freedom.” Within days of returning to Kyiv, Mr. Zelensky had secured promises from a half-dozen countries to either donate the jets — potentially more than 60 — or provide training for pilots and support crew. “It is important and necessary,” Prime Minister Jonas Gahr Store of Norway told Mr. Zelensky in Kyiv, announcing that his government would provide an undetermined number of the jets — probably 10 or fewer — in the future. It was a remarkable victory lap for a sophisticated attack aircraft that even Ukraine’s defense minister has acknowledged is unlikely to perform in combat until next spring — and then only for the few pilots who can understand English well enough to fly it. With Ukraine’s counteroffensive grinding ahead slowly this summer, Mr. Zelensky’s airy announcements of securing the F-16s signal a tacit acknowledgment that the 18-month war in Ukraine will likely endure for years to come.
Persons: Volodymyr Zelensky, Zelensky, Jonas Gahr Organizations: Locations: Ukraine, Netherlands, Denmark, , Athens, Kyiv, Norway
Linda Yaccarino is tasked with fixing a product that Elon Musk seems to have intentionally broken. Linda Yaccarino had been on the job for only about a month when Musk dropped the weekend X bomb. Some X employees said they see Yaccarino as a CEO in name only. "She was clearly on message with talking points that built a case for reappraisal," said a longtime ad industry executive. "Linda says nothing"Yaccarino has also struggled to rally X employees in other ways.
Persons: Linda Yaccarino, Elon Musk, adieu, Musk, Yaccarino, Rebecca Blackwell, She's, Elon, Matt Navarra, Gwynne Shotwell, Dia Dipasupil, hadn't, Navarra, she's, Linda Yaccarino Isaac Brekken, execs, Adolf Hitler, Linda, they've, he's Organizations: Employees, AP, Twitter, SpaceX, X, Penske Media, Getty, General Motors, CNBC, X's New, PGA Tour, San, YouTube, Facebook Locations: San Francisco , New York, LA, Miami Beach, Fla, New York City, X's New York, New York, San Francisco
Verizon senior vice president of consumer marketing Nina Bibby is set to leave the company. Her impending departure comes months after that of former Verizon CMO Diego Scotti. Verizon's senior vice president of consumer marketing Nina Bibby has decided to leave the business to return to the UK from the US, a spokesperson for the company confirmed. Chief strategy officer and executive vice president Rima Qureshi stepped in to lead the centarl marketing team on an interim basis. Read the full email from Frank Boulben, chief revenue officer for Verizon Consumer Group, about Nina Bibby's departure below:Team -Nina Bibby, SVP of Consumer Marketing, has decided to return to the UK with her family and will be leaving Verizon.
Persons: Nina Bibby, Verizon's, Bibby, Arturo Picicci, Frank Boulben, ., Diego, Rima Qureshi, Hans Vestberg, Nina Bibby's, Nina, Frank Organizations: Verizon, Verizon CMO Diego Scotti . Telecommunications, LinkedIn, Verizon Consumer Group, . Bibby, O2, Virgin Media, Street Journal, Verizon Wireless, Mobile, Consumer Marketing, Revenue Locations: Boulben
Adtech company Infillion is set to acquire the assets of bankrupt adtech firm MediaMath. US-based adtech company Infillion has emerged as the highest bidder for the assets of MediaMath, the high-profile adtech firm that filed for Chapter 11 bankruptcy in June, according to court filings. A sale hearing is scheduled to take place on Wednesday 8.30 a.m. Eastern Time in the Delaware bankruptcy court. London-based Genius Sports, a sports data and video-streaming company, made the second-highest bid for the MediaMath assets, according to the court filings. Infillion was formed in 2022 after Disney sold its video adtech asset TrueX to the location-focused adtech firm Gimbal in late 2020.
Persons: Infillion, couldn't, Sports didn't, MediaMath, Xandr, TrueX, Gimbal, Joe Zawadzki Organizations: MediaMath, Sports, Google, Disney, TrueX, Street, Amazon, Bank of America, Mobile, Phoenix Locations: Delaware, London
Twitter became X last month, but major brands have been slow to adopt the new logo. It's been almost a month since Twitter rebranded to X, but most major brands haven't scrubbed the blue bird logo from their marketing yet. Other giant corporations like General Motors, American Express, Amazon, Comcast, and L'Oreal have continued to carry the old Twitter logo on their websites. X released a new brand toolkit with logo templates and other marketing assets for marketers to use earlier this month. Musk changed the company name of Twitter to X Corp. earlier this year and replaced Twitter's branding on July 24 .
Persons: Twitter, It's, Procter, Gamble —, Matt Boffey, Boffey, Marissa Mulvihill, Musk Organizations: Twitter, General Motors, American Express, Comcast, L'Oreal, IBM, X Corp, PayPal, Brand Finance, Design, Partners Locations: Amazon
[1/4] A view of a 'MISSING' flier featuring a photo of Joseph Lara, 86, who is missing since the Maui Fire raged through Lahaina, in Hawaii, U.S., August 20, 2023. Laborte asked at a volunteer-run aid distribution site in a park near Lahaina, which lies in blackened ruins. Hawaiian authorities have confirmed that the Aug. 8 fires killed at least 114 people on the island. So had another person listed on the whiteboard: Toni Molina, whom Hiraga had known since childhood. "He's about 86," said Laborte, who had flown in from Oʻahu to join relatives in the search for Lara.
Persons: Joseph Lara, Liliana Salgado, Tim Laborte, Laborte, Leslie Hiraga, Toni Molina, Hiraga, Molina, Lara, Jonathan Allen, Colleen Jenkins, Clarence Fernandez Organizations: REUTERS, Thomson Locations: Maui, Lahaina, Hawaii, U.S, HONOKOWAI, Napili, Lara, Oʻahu
This teacher left her job and went to work at CostcoMaggie Perkins got burned out as a teacher and quit her job, after eight years. She got her masters in education from the University of Texas in El Paso and was planning to become a principle, before she quit teaching in 2020. Read more: I left teaching and now make $450,000 in revenue a year covering up scars and stretch marks with tattoos. This former middle school teacher quit and earned more as a waitressAlexis Fernandez was recruited to work at a charter school in the Bronx, in 2018. Read more: I quit teaching to work as a restaurant server.
Persons: Costco Maggie Perkins, Perkins, I've, She's, she's, Read, Laura Lara, Lara, who've, Milhorn, Milhourn, Holly Acre, Acre, Alexis Fernandez, , Fernandez Organizations: Service, Costco, University of Texas, Royal Locations: Wall, Silicon, Georgia, Costco's Washington, El Paso, China, Acre, Bronx
Ukraine will not receive F-16 fighter jets from its allies this year as hoped, a spokesman for the country’s Air Force said late Wednesday, confirming that, as expected, the advanced planes won’t play a role in the current counteroffensive. “It is already obvious that we will not be able to protect Ukraine with F-16 fighters this autumn and winter,” Yuriy Ihnat, the spokesman, told Ukrainian television. First flown in 1976, the F-16 “Fighting Falcon” is a supersonic fighter jet used by militaries in 25 countries for air-to-air combat and air-to-ground strikes. It is built by the American defense contractor Lockheed Martin and manufacturers in Belgium, Denmark, the Netherlands and Norway. There are approximately 3,000 in active military service worldwide, including hundreds in the U.S. Air Force and Navy.
Persons: Yuriy Ihnat, , Lockheed Martin Organizations: country’s Air Force, U.S . Air Force, Navy Locations: Ukraine, Belgium, Denmark, Netherlands, Norway
Google has disputed the Adalytics report, with a spokesperson describing it in a statement to Insider as "deeply flawed and misleading." An IPG Mediabrands spokeswoman said it was not accurate to say the agency was recommending a pause on any Google product. "What worries me about this Adalytics report is that Performance Max campaigns have allegedly been observed to run on made-for children inventory," Schreurs said. The article also refers to research undertaken by 3rd party (Adalytics) and the Adalytics report also mentions the following IPG/MB clients: 1. GAF For several of the above clients, the Adalytics report references that IPG/Matterkind placed the ad.
Persons: Max, IPG Mediabrands, Adalytics, wasn't, IPG, Ruben Schreurs, Schreurs, Edward J, Markey, Marsha Blackburn, Dyson, Matterkind, Biden's Organizations: Google, YouTube, The New York Times, Federal Trade Commission, COPPA, Republican, New York Times, Brand, Adalytics, NY Times, BMO, BMW, Nike, Intuit, Honda, FTC, United States, Association, MFK Locations: Massachusetts, Tennessee, United, MFK
At Edinburgh Fringe, Small Shows With Big Ambitions
  + stars: | 2023-08-17 | by ( Houman Barekat | ) www.nytimes.com   time to read: +2 min
In a smart revival of Cyriel Buysse’s Flemish classic, “The Van Paemel Family” by the Antwerp troupe SKaGeN, the actor Valentijn Dhaenens sidesteps this difficulty by playing all the play’s roles. Mr. van Paemel is slavishly loyal to the landowner for whom they all work, and believes organized labor is a scourge. This eerie visual texture, neatly complemented by the doleful tones of an accordion, made for a memorably unique aesthetic. The standout Fringe show was Lara Foot’s stylish adaptation of “The Life and Times of Michael K.,” J.M. Coetzee’s Booker Prize-winning 1983 novel about the struggles of a poor man during a fictional civil war in South Africa.
Persons: Van, Valentijn Dhaenens, van Paemel, Lara Foot’s, Michael K, , Coetzee’s Booker Organizations: SKaGeN, Handspring, Company Locations: Antwerp, South Africa
Martech company Simon Data raised a $54 million Series D round this month. Marketing technology company Simon Data raised $54 million in fresh funds earlier this month as it plans to bolster its research and development division. The problem isn't collecting data — it's enabling data for business stakeholders to access it," said Simon Data cofounder and CEO Jason Davis. He said Simon Data was likely to grow somewhere between 45% and 50% this year. The Simon Data Series D round was led by Australian financial group Macquarie Capital with participation from existing investors, including Polaris, .406, and F-Prime.
Persons: Simon Data, Simon, Jason Davis, Davis Organizations: Macquarie Capital, Marketing, The, JetBlue, Bombas, Australian, Polaris Locations: The New York
A new group of startups are helping children with conditions like autism and ADHD learn in schools. And neurodivergent students that require special education assistance and mental health support are behind the learning curve. Guadalupe Lara, an intensive behavioral instruction aide for students with special needs at Pacific Elementary in Manhattan Beach, California, said helping her students recover from the learning losses during remote learning during the pandemic has been very tough. Staffing qualified special education teachers has also become a problem for schools. In the last two years, though, more generalist investors have begun to invest in startups in this area.
Persons: Vanessa Castañeda Gill wasn't, Castañeda Gill, Gill, Vanessa Castañeda Gill, Guadalupe Lara, Edweek, Rebecca Kaden, Vijay Ravindran, Suchi Deshpande, Ravindran, Floreo, Alex Alvarado, Alvarado, Daybreak's, Diana Heldfond, Dan Povitsky Organizations: Venture, Morning, Progress, Staffing, National Center for Education Studies, ABC News, Union Square Ventures, Meta, Vine Ventures Locations: Manhattan Beach , California, Floreo, America
A new group of startups are helping children with conditions like autism and ADHD learn in schools. And neurodivergent students that require special education assistance and mental health support are behind the learning curve. Staffing qualified special education teachers has also become a problem for schools. As more districts look for solutions that can help address these problems, startups can be the ones offering the tools. In the last two years, though, more generalist investors have begun to invest in startups in this area.
Persons: Vanessa Castañeda Gill wasn't, Castañeda Gill, Gill, Vanessa Castañeda Gill, Guadalupe Lara, Edweek, Rebecca Kaden, Vijay Ravindran, Suchi Deshpande, Ravindran, Floreo, Alex Alvarado, Alvarado, Daybreak's, Diana Heldfond, Dan Povitsky Organizations: Venture, Morning, Progress, Staffing, National Center for Education Studies, ABC News, Union Square Ventures, Meta, Vine Ventures Locations: Manhattan Beach , California, Floreo, America
Ukraine’s counteroffensive began two months ago, but in many ways its forces have been preparing for it for years by learning how to fight like NATO militaries, with a mix of infantry, artillery, armored vehicles and air power. But the Biden administration waited more than a year before letting NATO countries send F-16 fighter jets to Ukraine. By the time pilots are trained on the advanced aircraft, it will be too late for them to assist and protect ground forces slogging through this phase of fighting. All of which has raised a question: Without significant air power — a pillar of the warfare tactics that the West has urged Ukraine to adopt — can the counteroffensive prevail? The answer appears to be yes, as current and former officials in Ukraine, the United States and Europe, as well as Western defense analysts, said in interviews last week as the counteroffensive ground on, with volleys of artillery fire and drone strikes but no major breakthroughs.
Organizations: Biden Locations: NATO, Ukraine, United States, Europe
"I want to know where he is because I have never known," Navacerrada told Reuters this week at the cemetery of Colmenar Viejo where two mass graves have been found. A total of 108 civilians, many associated with leftist parties and unions, were executed and buried at the Colmenar Viejo cemetery between April and December of 1939. The exhumation of the first mass grave started last year with the financial support of Spain's leftist government and led to finding the remains of 12 people. Spain transitioned to democracy following Franco's death in 1975 but the legacy of his four-decade fascist dictatorship still divides Spanish society. Reporting by Juan Medina Additional reporting and writing by Joan Faus Editing by Frances KerryOur Standards: The Thomson Reuters Trust Principles.
Persons: Benita Navacerrada Lopez, Facundo Navacerrada Perdiguero, Francisco Franco, Read, Navacerrada, exhumations, Pedro Sanchez, Vox, Luis Perez Lara, San Sebastian de los Reyes, Juan Medina, Joan Faus, Frances Kerry Organizations: Science Society, Reuters, Socialist, People's Party, Vox, Thomson Locations: Colmenar, VIEJO, Spain, Madrid, Colmenar Viejo, Spanish, San Sebastian
Maui residents John Rey Serrano and Lexie Lara look from a road above Lahaina Town in the aftermath of a wildfire in Lahaina, western Maui, Hawaii on August 11, 2023. Maui County raised the number of confirmed deaths to 80 in a 9 p.m. statement Friday. Cadaver-sniffing dogs were deployed to search for the dead, Maui County Mayor Richard Bissen Jr. said. Maui County's hazard mitigation plan updated in 2020 identified Lahaina and other West Maui communities as having frequent wildfires and several buildings at risk. The report also noted West Maui had the island's second-highest rate of households without a vehicle and the highest rate of non-English speakers.
Persons: John Rey Serrano, Lexie Lara, Anthony Garcia, Garcia, I'm, Josh Green, Green, Richard Bissen Jr, Anne Lopez, Lopez, Lynn Robinson, Kyle Scharnhorst, Gilles Gerling, Karen Clark, Bobby Lee, Andrew Whelton, Lana Vierra, Riley Curran, Curran, I've Organizations: roosters, Gov, Hawaii News, Associated Press, Iniki, Karen Clark & Company, Hawaii Firefighters Association, Purdue University Locations: Maui, Lahaina, Hawaii, Maui County, Kaanapali, West Maui, U.S, California, Paradise, Molokai, Kula
"Project Phoenix" is seeking to raise at least $10 million in a SAFE financing. Project Phoenix is being operated by team members of Zawadzki's VC fund AperiamVentures. Project Phoenix, registered as Phoenix Project Acquisition Inc., is raising the investment with a "post-money valuation cap" of $20 million — the maximum price at which investors can convert their SAFE investment notes into equity. A person familiar with the matter said it was likely Project Phoenix would need to raise further funds if it wins the auction. Correction: August 11, 2023 — An earlier version of this story misstated the date of bankruptcy auction.
Persons: Joe Zawadzki, Jeffrey Hirsch, Zawadzki, Hirsch didn't, MediaMath, MediaMath's Organizations: Phoenix, Inc, Google Locations: AperiamVentures, Delaware, York
In 2021, 64.3 million millennials made online purchases, compared to a projected 64.4 million in 2023, according to Insider Intelligence. By contrast, 37.2 million Gen Zers made online purchases in 2021 compared to a projected 45.5 million in 2023. "But in terms of bringing new customers into a brand, I'm not hearing conversations every week about getting more millennials — it's 'Gen Z, Gen Z, Gen Z.'" While Watford's mandate also includes non-Gen Z millennials, some in the advertising industry have shifted focus onto Gen Z, which is more open to brand messaging, particularly in environments like video games. So if you're targeting Gen Z, you're not just targeting Gen Z."
Persons: Gen Z, Gen, Zers, Sarah Engel, it's, Z, Zena Arnold, Jenny Lewis, Lewis, Comscore, Magna, Pandora, SiriusXM, Suzi, Ann Hand, they're, Barbie's Dreamhouse, Hand, Digital's Engel Organizations: Companies, Intelligence, Nielsen, Edison Research, Spotify, YouTube, Super League Gaming, Mattel, League Gaming Locations: Roblox
Devastating wildfires linked to climate change have lately become somewhat normal in the American West and beyond. In that sense, the Maui fires are nothing new. The ones on Maui this week are destructive in part because of the island’s isolation, fragile supply chains and dependence on tourism. The winds driving the fires, driven themselves in part by a hurricane passing hundreds of miles away in the Pacific Ocean, were expected to ease on Thursday. Phone service was down in some parts of the island’s west coast, including Hawaii’s former royal capital, Lahaina, where fire has been ripping through weathered wooden storefronts.
Persons: , Burgess Harrison, Organizations: Fire, U.S . Coast Guard, Hawaii Department of Health Locations: Maui, American, Maui and Minnesota, Minnesota, Hawaii, Lahaina
Insider identified the chief marketing officers to watch in 2023. Our list recognizes the newest marketing chiefs rethinking the status quo and reshaping marketing. While the chief marketer's tenure has always been among the shortest in the C-suite, it can be a path to the very top of the corporate ladder. For instance, Taco Bell's global chief brand officer, Sean Tresvant, is set to become the company's CEO next year. Though turnover remains high, there will always be a crop of newly minted chief marketers poised to bring their companies to new heights.
Persons: They're, inclusivity, Sean Tresvant, Kraft, Diana Frost, Jenny Lewis, Glossier's Kleona Mack, who's Organizations: Motors, AB InBev, Taco, Mercedes, Benz
PE firm Novacap has acquired TV adtech company Cadent. Canadian private equity firm Novacap has acquired the US TV adtech platform Cadent, the pair said Wednesday. With traditional TV viewing long in decline, advertisers have increasingly turned to connected-TV platforms. US broadcast and cable TV ad spending is expected to drop by 8% this year, but will still be significant at $61.3 billion, per Insider Intelligence's forecast. Cadent had previously been owned by another private equity firm, Lee Equity Partners, which acquired the company in 2013.
Persons: Novacap, Nick Troiano, Troiano, Cadent, Pascal Tremblay Organizations: Cross Mediaworks, CTV, Intelligence, Fund, Investment, RBC Capital Markets, TD Securities, Scotiabank, Lee Equity Partners
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