The U.S.—land of pageants, cheerleaders, Hollywood, and, now, self-care and YouTubers—has always been a hotbed of perfectly groomed hair.
Even at that prohibitive price, the Airwrap, launched in 2018, continually sells out.
On TikTok, a seemingly endless stream of Airwrap-focused videos—from tutorials to takedowns—have been viewed over four billion times.
Horses, babies and luscious-locked “Queer Eye” star Jonathan Van Ness have all gotten the Airwrap treatment.
On Etsy, you can choose from hundreds of bespoke racks to store your Airwrap.