London CNN —A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the product was actually targeted at children and therefore the offer didn’t represent a true discount for adults.
The ad appeared on the X account of The Sole Supplier, an online marketplace selling footwear and clothing from several major brands, in December 2023, the regulator said in its ruling Wednesday.
Nike (NKE) said the ad was created and published by The Sole Supplier “without any (of its) input or oversight,” the ASA noted.
The Sole Supplier, for its part, said it was open to considering how to display sizing information “more prominently” in future ads, the ASA said.
The Sole Supplier did not immediately respond to a request for comment.
Persons:
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Organizations:
London CNN, Nike, Advertising Standards Agency, ASA, CNN, Markets Authority
Locations:
Britain, United Kingdom, United States