Adidas on Wednesday warned of a sales decline in its overstocked North American market in 2024, as the German sportswear brand continues to sell off its remaining Yeezy inventory.
Currency-neutral sales in North America are expected to decline to a mid-single-digit rate in 2024, but are projected to notch mid-single-digit growth worldwide despite persistent "macroeconomic challenges and geopolitical tensions," the company said.
For the fourth quarter, the company posted an operating loss of 377 million euros.
"Despite losing a lot of Yeezy revenue and a very conservative sell-in strategy, we managed to have flat revenues.
We expected to have a substantial negative operating result, but achieved an operating profit of €268 million."
Persons:
Ye, Bjørn Gulden, Yeezy
Organizations:
Adidas, Kanye, adidas
Locations:
North America, U.S