In July, linear TV made up less than half of all TV viewing, according to Nielsen.
Both broadcast and cable “each represented record low shares” of total viewership, the firm’s report said, making up just 49.6% combined.
Meanwhile streaming services, such as Netflix and YouTube, grew last month to a record high of 38.7% of all total TV watching.
Broadcast viewership dropped 3.6% in July, making up just 20% of all TV viewership, and cable viewing dropped 2.9%, making up 29.6%.
Year-over-year, broadcast viewership slid 5.4% and cable TV dropped 12.5%.
Persons:
Nielsen, Meghan Markle, Peacock
Organizations:
New, New York CNN, Nielsen, Netflix, YouTube, Amazon Prime, Hulu, Disney, Entertainment, CNN, Warner Bros, Paramount
Locations:
New York