Libre, part of the political network created by the billionaire industrialist Koch brothers, on Monday will unveil a seven-figure voter engagement effort and ad campaign targeting members of Congress who have supported what it calls President Biden’s “punitive economic policies.”The campaign, one of the most expansive undertaken by the group, will include digital ads, public events at Hispanic grocery stores and restaurants and a new Spanish language website criticizing “Bidenomics,” a term that conservatives have adopted to attack Mr. Biden’s economic policies.
Despite a run of positive economic data, including strong job growth and record unemployment, the economy has been a stubborn weakness for President Biden and Democrats, particularly among Black and Latino voters.
Leaders at Libre, which gave The New York Times an early look at the plans, said they were focused on attracting Latinos on what they think is a winning issue for Republicans at a time when their party is seeking to increase its appeal to Hispanic voters.
“Bidenomics is devastating Latino families’ savings, quality of life and their ability to plan for the future,” Jose Mallea, Libre’s chief executive, said in a statement.
“To reverse this trend, it’s critical that Latino families learn what overspending and overregulating are doing to our country’s economy — and prosperity.”
Persons:
Koch, Biden’s, “ Bidenomics, Biden, “, ” Jose Mallea, ”
Organizations:
Libre, New York Times, Republicans
Locations:
Spanish