LionsgateThis year's Thanksgiving box office was both feast and famine for the theatrical industry.
Meanwhile, Disney's latest animated feature "Wish," which celebrates the company's 100th anniversary, fell startlingly short of box office expectations, tallying just $31.7 million over its first five days in theaters.
"It wouldn't be a holiday box office season without some occasional upsets and this weekend is delivering on that front," said Shawn Robbins, chief analyst at BoxOffice.com.
Overall, the Thanksgiving box office secured around $172 million, an improvement over the previous three years of pandemic-pressured ticket sales.
Prior to the coronavirus outbreak, the five-day Thanksgiving spread — consisting of the Wednesday before Thanksgiving through Sunday — had resulted in more than $250 million in ticket sales each year.
Persons:
Tom Blyth, Rachel Zegler, Coriolanus Snow, Lucy Gray Baird, Napoleon, Disney's, Shawn Robbins, Robbins, —
Organizations:
SONY, Lionsgate, Sony, Apple, MGM, Warner Bros
Locations:
Lionsgate's